Richard Ablett

Connected TV in the UK is on the rise, with both consumers’ viewership and marketers’ advertising investments booming! Yet, it is still a new frontier for many. Our report shows that 49% of marketing decision-makers don’t understand the key advantages, and 31% struggle to name the barriers to investment in CTV. Our new UK CTV Pulse report helps bridge this knowledge gap and navigate consumers' evolving viewing preferences. 👉 Click the link to download the full report: https://hubs.li/Q02z2BCt0 #CTV #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #ConsumerInsights

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Ad budgets are tight and we are all being asked to “do more with less”. Impossible? Well, there are some things you can do. #Advertising #Marketing #Recession Maximising advertising effectiveness https://lnkd.in/embmaEUh

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How do you sell creativity into multinational companies and get buy-in from the C-suite? Richard Brandon Taylor and Simon Preece speak to ADWEEK about harnessing the power of Neurodesign and mitigating subjectivity in matrix decision-making organisations. Read the full article here 👇 https://lnkd.in/gMDkBar6 #branddesign #neurodesign #creativity #csuite

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Ciel Graham, Research Director and one of the masterminds behind 'Reframe: Auto', the latest instalment of our 'Reframe' #research program in collaboration with TRA, discusses the biggest shifts in the auto industry and why marketers should care. Have we piqued your interest? Download the free report now: https://lnkd.in/gHsa2het #TheGrowthDistillery #ConsumerResearch #MarketingStrategy #CommunicationsStrategy #ConsumerResearch #AutomotiveIndustry

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Im excited to be speaking at the The AI Summit in London - please join me on June 12th at Tobacco dock. If your a business leader and there is anything in particular you want to hear about, let me know below and I will do my best to address it. My talk is called 'Navigating the New Frontiers: the transformative power of AI across industries'. I am aiming to give business leaders an overview of how AI is impacting across multiple industries, but also the expectations that consumers are going to have in the near future because of AI. More so than ever consumer experiences in products and services powered by AI will create significant expectation shifts in speed of delivery, personalisation and experience. Im going to go over this and lay out how to think about and plan what business can do to take advantage of these shifts. As always my aim is to speak with clarity, a lack of jargon and to give some confidence about what's happening and also what's going to happen so leaders can prepare with confidence. 12 Jun 2024 10:10 Industries Stage

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Did you know 45% of people say they are more likely to notice a catalogue sent in the post than a marketing email? If you're in the planning phase for your Christmas activity take a moment, grab a cup of tea and discover more fascinating more stats and benefits for catalogues in our blog. ➡️

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An arresting morning with Ipsos UK, Lori Meakin, Fernando Desouches and Mike Nicholson from Progressive Masculinity, talking about the oh so very many threats facing young boys - and young girls - today. Brands and companies have a powerful and hugely important role in helping to protect them, and here’s the sweetener (thank you Samira Brophy for the stats), it can actually help the bottom line. So brands, let’s be careful about what we say, how we say it, and where we say it #redefiningmasculinity #progressivemasculinity #genz #toxicmasculinity

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𝗦𝗼𝗰𝗶𝗮𝗹 𝗩𝗮𝗹𝘂𝗲 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗮𝗻𝗱 𝗧𝗼𝗼𝗹𝘀 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 Measuring social value is a hot topic. Do you focus on inputs, impacts or both? What metrics do you need? If you find yourself pondering these questions, sign up for the @APMP UK Social Value Group’s “Social Value Measurement Platforms and Tools Demonstration Carousel.” At least four of the top names in Social Value measurement will join us on 30th May 2024 for a 30-minute presentation and demonstration of their platforms: 10:00-10:30: Social Value Portal with the National Themes, Outcomes & Measures (TOMS) 10:35-11:05: Thrive - Social Impact Software with the Thrive-Platform 11:10-11:40: whatimpact.com 11:45-12:15: HACT with Social Value Insight 12:20-12:50: Impact Advantage The whole session will be recorded for viewing on APMP TV, so feel free to register, dip in and out, or catch up later. To join us, register here: https://zurl.co/3evp #APMPUKSocialValue #APMPUK #SocialValue #sustainability #SocialImpact #ESG #CSR #Procurement #Bids #Bidding #ProudToBeAPMP

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Tomorrow the DMA is hosting a launch event for their Value of Measurement Report in central London. Having had a sneaky preview of the report (thanks to the author, Ian Gibbs), I'm very excited to hear Ian delve into the key takeaways including: what makes a meaning full KPI, the importance of consistent measurement frameworks, how to choose the right model for you, metrics reporting (does 𝘦𝘷𝘦𝘳𝘺 stakeholder require reporting on 𝘦𝘷𝘦𝘳𝘺 measurable metric?), and best practice solutions. Plus, we are so excited to have Jenny Biggam, Co-Founder of media agency the7stars, as the latest addition to our exciting line-up of speakers. Jenny’s wealth of expertise in building an agency from scratch with a client-first, transparent, and collaborative approach will be invaluable for anyone looking for some inspiration to innovate and create a culture of shared purpose. 📅 Date: Thursday, 6 June 🕒 Time: 09:00 - 11:00 AM (breakfast & inexhaustible amounts of tea & coffee included). 📍 Location: The Goldsmiths Centre, London. 🎟️ Ticket Cost: Members free, Non-members £50. You'll also be hearing from: Tony Miller, incoming Chair of the DMA (Data & Marketing Association) UK Iain Noakes, Marketing Effectiveness Lead at John Lewis Partnership Joy Talbot, Principal Economist at magic numbers Roy Patel, UK MD at Objective Platform It's not too late to get your ticket here: https://lnkd.in/eDsBFxFU #DMA #ValueofMeasurement #Report #Event #MarketingEffectiveness

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Our latest episode of Mail Unleashed with behavioural science master, Richard Shotton, has arrived! In this episode, Richard and resident host Rory Sutherland, discuss how marketers can apply behavioural science to their campaigns to boost performance. Watch now! ➡️

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Executive Director Nick Blythe features in PRWeek to discuss the key areas of investment for PR companies as part of the annual PR Week Top 150 consultancies report, which BLUE has featured in for the past eight years.     Nick comments on the need for organisation to effectively position themselves on the right side of the sustainability debate, particularly in markets that are experiencing such dynamic change.    Nick said: "The specialist marine and renewable energy sectors are being driven by the drive for decarbonisation and sustainability…more and more organisations are now recognising the importance of investing in their brands to stand out, influence, protect reputation and effectively manage this change.  That’s why we’re investing in a properly integrated approach to ensure that we have as much control as possible over our clients’ brands and that they are effectively represented at every touchpoint.”    https://lnkd.in/ezPuD5TJ   #MaritimePR #RenewableEnergyPR #PRWeek #Top150 

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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Next Tuesday at 10am, I'll be hosting a webinar with our pals at Spotler UK. So if you've been hearing the term gamification in marketing being banded around but you're not sure what that means or what it could look like for you, sign up and tune in as I attempt to cover the following: 💗The importance of creating meaningful and emotional connections 🎮Understanding of the current global games market 🤔Why brands are including games in their marketing 💡Where branded games fit into the marketing plan 📈How they’ve worked for both B2C and B2B brands like Greene King, KwikFit and Lenovo through case studies and results. 💩5 pitfalls to avoid.

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Don’t miss: Google’s largest UK Measurement & Effectiveness Summit opened the doors for marketers, agencies and partners into the new world of future-ready, AI-led measurement to help understand how they can accelerate their journey to success and unlock growth. With an exclusive press invite to attend, we’ve created an in-depth recap of the key takeaways and actionable insights for marketers to embrace marketing’s measurement moment. See here: https://lnkd.in/dCGpGwRS #marketing #effectiveness #ai #businessgrowth

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It’s crucial for clients to consider their role in driving change and successful partnerships if they are going to create dial-changing work with their agencies. Many marketers, however, lack formal training in agency management, which can lead to: ❌Reactive firefighting ❌Inefficiency ❌A repetitive blame culture. Discover how our Upskill programme can put an end to these issues and help orchestrate success by contacting Vicky Gillan, or click the link below. https://lnkd.in/ebqgT5CH

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The latest figures from the ONS and commentary from UK Creative Industries Council show a mixed bag for the creative and cultural sectors. While the overall creative industries have seen impressive growth, with a 15.1% increase compared to 2019, cultural organisations have faced challenges, losing an estimated -4.1%. It's encouraging to see such robust growth in the creative sector as a whole, but the decline in cultural organisation jobs is a reminder of the ongoing challenges within this vital part of our creative economy. While this data is limited, it would be interesting to see how many of these roles have been lost in rural locations, and the impact and possible loss of public spaces and projects. How can we better support cultural organisations to ensure they thrive alongside other creative industries? #CreativeIndustries #CulturalSector #UKJobs #CreativeEconomy #DCMS

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