“I worked with Stefan for over 2 and a half years on the Insurance and Home Service Organic Performance team at MoneySupermarket and he was a pleasure to work with. We joined the team at the same time and he was always very reliable and trustworthy- a great member of the team. He has a very technical mind for SEO and was great with idea generation.”
Ellesmere Port, England, United Kingdom
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Contributions
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What do you do if your Search Engine Optimization efforts aren't yielding measurable success?
Re-evaluate your SEO strategy. Are you targeting the right search queries? Have you understood the intent of those search queries? Are you producing content that is worthy of indexation and ranking? If your strategy is just looking at the competition and trying to copy them, then you are doing it wrong. Think about information gain and how you can offer something different, unique or something of value that truly aims to delight your customers.
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How can you organize your content library for maximum efficiency?
In the age of AI ranking systems, it has never been more important to audit your entire corpus of content. If too much of your content is irrelevant, out of date, low quality and you leave it there to fester, this can have an overall negative impact on your entire website as Google lowers your overall domain scoring. Ultimately if you're producing content that is simply creating to rank for a high volume, low competition keyword, you're going to end up with a lot of content you cannot maintain, and ultimately your organic visibility will suffer a slow, painful decline.
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You’re trying to measure the success of your SEO strategy. What are the most important KPIs to track?
Actually I disagree with this. Organic traffic can sometimes be a vanity metric and can easily be manipulated in that we drive volume from non-converting blog pages. Conversions and revenue has to be number one on this list for any SEO strategy because every business owner who hires an SEO professional is looking for an ROI. Traffic alone is not a positive ROI.
Activity
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"Who are you?" 🤔 Whether personally or in business, this is a question we are often too scared to ask or too busy to consider. In today's world,…
"Who are you?" 🤔 Whether personally or in business, this is a question we are often too scared to ask or too busy to consider. In today's world,…
Liked by Stefan Mustieles
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As a leader/visionary/CEO/MD (pick your fancy title), how can you get the most out of your ops team? 🚀 Set a clearly articulated vision that…
As a leader/visionary/CEO/MD (pick your fancy title), how can you get the most out of your ops team? 🚀 Set a clearly articulated vision that…
Liked by Stefan Mustieles
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SEO Tip! Ever noticed those 3 dots next to your search result? Click on that, and Google will display some basic information on why that page ranks.…
SEO Tip! Ever noticed those 3 dots next to your search result? Click on that, and Google will display some basic information on why that page ranks.…
Liked by Stefan Mustieles
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4 people have recommended Stefan
Join now to viewMore activity by Stefan
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Currently B-A-C-K in the country - though the weather and the football could have tried a bit better to greet me... Now, down to business: if you're…
Currently B-A-C-K in the country - though the weather and the football could have tried a bit better to greet me... Now, down to business: if you're…
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Follow these 20 SEOs in 2024 It’s already Q3 but there’s still time to follow the best SEOs! Fery Kaszoni: The Digital PR King and Funniest SEO…
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Update: I'm BACK as a freelance SEO consultant. (quick backstory). For those who know me, you'll know: → I'm an entrepreneur at heart. → I do what…
Update: I'm BACK as a freelance SEO consultant. (quick backstory). For those who know me, you'll know: → I'm an entrepreneur at heart. → I do what…
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SEO is De.....Delivering. Ignore anyone who says SEO is dead. SEO is now different. It's taken me a solid year of analysis and effort to uncover a…
SEO is De.....Delivering. Ignore anyone who says SEO is dead. SEO is now different. It's taken me a solid year of analysis and effort to uncover a…
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It’s fair to say my last post on agency leadership struck a nerve! Many of us in the sector can confidently agree that it hasn't been all rainbows…
It’s fair to say my last post on agency leadership struck a nerve! Many of us in the sector can confidently agree that it hasn't been all rainbows…
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I am in AWE of the team, Bottled Imagination has won seven awards at the UK Digital PR Awards! 🍗 Digital PR Campaign of the Year - Ecommerce with…
I am in AWE of the team, Bottled Imagination has won seven awards at the UK Digital PR Awards! 🍗 Digital PR Campaign of the Year - Ecommerce with…
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No, Jordan Pickford's water bottle doesn't tell us anything about the prudent approach to marketing He conceded four of them, and the one he saved…
No, Jordan Pickford's water bottle doesn't tell us anything about the prudent approach to marketing He conceded four of them, and the one he saved…
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Ready to dominate the online Health & Wellness market? 💪🌐 We are partnering with the PAGB, the consumer healthcare association to bring you an…
Ready to dominate the online Health & Wellness market? 💪🌐 We are partnering with the PAGB, the consumer healthcare association to bring you an…
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On behalf of Priory, I would like to congratulate Sir Keir Starmer, Wes Streeting and their Labour colleagues on the party’s successful election…
On behalf of Priory, I would like to congratulate Sir Keir Starmer, Wes Streeting and their Labour colleagues on the party’s successful election…
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