Susie McBeth

Hoylake, England, United Kingdom Contact Info
2K followers 500+ connections

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Hillcrest

About

I am currently the Chief Marketing Officer (CMO) at Raw Fury leading marketing and sales.…

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Experience & Education

  • Raw Fury

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Licenses & Certifications

Publications

  • An Abyss of Stars

    Owl Light Books

    An Abyss of Stars is the first poetry collection by Susie McBeth. It purposely jumps between childhood moments, random thoughts, memories and significant points of life as an adult because life is messy. Through simple language that gets to the core of the emotion and experience, Susie takes you on a journey of her life so far (from child to woman in her forties). It is an autobiographical collection of heartfelt poems and thoughts.

    See publication

  • The Heart Exchange and 11 Other Stories

    Publish Monkey/Kindle

    From a girl who carries her heart around in a jar to the bitter end of a relationship. These stories vary from genre to genre. With a dash of fantasy and a pinch of romance, murder and speculative fiction - These 12 tales will give your brain something new to fall in love with.

    See publication

  • How to Become a Supervillain in 10 Easy Steps

    Publish Monkey/Kindle

    A humorous guide about how to achieve your nefarious dreams of world domination and become the biggest baddest supervillain the world has ever seen. Move over Joker - there's a new big bad in town (at least, there soon will be!).

    See publication

Projects

  • Stellaris YouTuber Wars: Season 2

    -

    A 6 episode reality gaming YouTube Series based in the world of sci-fi Grand Strategy video game Stellaris. After the success of the first season, I was asked to bring it back for a second. While the first season's focus was designed to reach a new audince, this season's purpose was to continue to do that while engaging our current playerbase. This was done by having a few of the first season's influencers returning, while adding in Stellars veterans to the game (influencers popular with our…

    A 6 episode reality gaming YouTube Series based in the world of sci-fi Grand Strategy video game Stellaris. After the success of the first season, I was asked to bring it back for a second. While the first season's focus was designed to reach a new audince, this season's purpose was to continue to do that while engaging our current playerbase. This was done by having a few of the first season's influencers returning, while adding in Stellars veterans to the game (influencers popular with our exisiting audience. These giants of the game would battle the newbies and face a deeper threat of something very dangerous lurking in the depths of space.

    I stepped outside of my role as Community Manager for this project and was the lead producer for the duration - this included managing the story, writing, helping to direct voiceover. Coordinating the production company (Bond Street), picking the influencers and managing their contracts, providing approval for all production decisions, including set-up, location, edits etc. I also managed the marketing campaign for how we released it and shared it across social.

    The series received 2,369,609 organic views.

    Other creators
    See project

  • PDXCON 2018

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    PDXCON 2018 recently won the Swedish national championship in events at the Gyllene Hjulet awards.

    I worked in a team of 3 people led by Paula Thelin (Event Manager at Paradox Interactive) to put together PDXCON 2018, Paradox's fan convention. I handled all social roll out and helped with the influencer element of the campaign as well as the organisation of talks given by devs at the convention and editing the trailer script. Adam Skarin (Content Producer at Paradox Interactive) handled…

    PDXCON 2018 recently won the Swedish national championship in events at the Gyllene Hjulet awards.

    I worked in a team of 3 people led by Paula Thelin (Event Manager at Paradox Interactive) to put together PDXCON 2018, Paradox's fan convention. I handled all social roll out and helped with the influencer element of the campaign as well as the organisation of talks given by devs at the convention and editing the trailer script. Adam Skarin (Content Producer at Paradox Interactive) handled all the art assets and trailer production.

    Other creators
    See project

  • Stellaris YouTuber Wars Season One

    -

    A 5 episode reality gaming YouTube Series based in the world of sci-fi Grand Strategy video game Stellaris. The series was created to reach a new audience and show that Grand Strategy can be for everyone. It highlights roleplay, the fun of playing with friends and the excitement of diplomacy and war in space. I stepped outside of my role as Community Manager for this project and was the lead producer for the duration - this included managing the story, coordinating the production company…

    A 5 episode reality gaming YouTube Series based in the world of sci-fi Grand Strategy video game Stellaris. The series was created to reach a new audience and show that Grand Strategy can be for everyone. It highlights roleplay, the fun of playing with friends and the excitement of diplomacy and war in space. I stepped outside of my role as Community Manager for this project and was the lead producer for the duration - this included managing the story, coordinating the production company (Maverick), picking the influencers and managing their contracts, providing approval for all production decisions, including set-up, location, edits etc. I also managed the marketing campaign for how we released it and shared it across social.
    The series received 1,249,734 organic views.

    Other creators
    See project

Honors & Awards

  • AdAge “The 30 Best Ads of 2021” #10 Pringles: Meet Frank

    AdAge

    Voted number 10 in the 30 best ads of the year. Creative, brand manager and producer on West of Dead's Dev and Publisher side. https://adage.com/2021bestads

  • Creative Circle UK - Gold Gaming Best Brand Partnership - Meet Frank Pringles Campaign

    Creative Circle UK

    Creative Circle UK - Gold Gaming Best Brand Partnership
    Creative Circle UK - Gold Digital Best Digital Activation
    Creative Circle UK - Silver Gaming Best Brand Integration
    Creative Circle UK - Silver Digital Best Conceptual Idea

    Brand Manager, Producer and creative on the dev and Publisher side

  • D&Ad - Wood Pencil Gaming Brand Integration - Meet Frank Pringles Campaign

    D&Ad

    Won Wood Pencil, brand and creative from the Raw Fury Game side on West of Dead.
    D&Ad - Shortlist Gaming Brand Partnership
    D&Ad - Shortlist Direct Integrated

    https://www.dandad.org/annual/2021/editorial/voices-keza-macdonald-the-year-gaming-came-into-its-own?&next=/editorial/behind-the-work-how-passion-project-true-name-got-greenlit-by-mastercard/

  • “Best Event on a Budget ($500 000 - $1M) - Silver

    “Best Event on a Budget ($500 000 - $1M)

    We won silver at the EX Awards in 2020 for the ARG announcement event that we did for Vampire the Masquerade: Bloodlines 2. I was part of the core team that made this happen. The EX Award s the World's largest recognition program for Experiential Marketing!

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