Theresa Clifford

Im excited to be speaking at the The AI Summit in London - please join me on June 12th at Tobacco dock. If your a business leader and there is anything in particular you want to hear about, let me know below and I will do my best to address it. My talk is called 'Navigating the New Frontiers: the transformative power of AI across industries'. I am aiming to give business leaders an overview of how AI is impacting across multiple industries, but also the expectations that consumers are going to have in the near future because of AI. More so than ever consumer experiences in products and services powered by AI will create significant expectation shifts in speed of delivery, personalisation and experience. Im going to go over this and lay out how to think about and plan what business can do to take advantage of these shifts. As always my aim is to speak with clarity, a lack of jargon and to give some confidence about what's happening and also what's going to happen so leaders can prepare with confidence. 12 Jun 2024 10:10 Industries Stage

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Executive Director Nick Blythe features in PRWeek to discuss the key areas of investment for PR companies as part of the annual PR Week Top 150 consultancies report, which BLUE has featured in for the past eight years.     Nick comments on the need for organisation to effectively position themselves on the right side of the sustainability debate, particularly in markets that are experiencing such dynamic change.    Nick said: "The specialist marine and renewable energy sectors are being driven by the drive for decarbonisation and sustainability…more and more organisations are now recognising the importance of investing in their brands to stand out, influence, protect reputation and effectively manage this change.  That’s why we’re investing in a properly integrated approach to ensure that we have as much control as possible over our clients’ brands and that they are effectively represented at every touchpoint.”    https://lnkd.in/ezPuD5TJ   #MaritimePR #RenewableEnergyPR #PRWeek #Top150 

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Proud to announce the first validated score via the ZeroBees Business Impact Tracker. Congrats Diversity Media Sales! DMS performed 26% above media SME benchmark, with strong results in employee and community areas, in line with their mission-led approach. The Business Impact Tracker is a tool designed to support media SMEs (publishers, channel owners, suppliers) to understand where they are in terms of sustainability (across environment, employees, community & suppliers, and governance) and set in motion a plan to systematically improve this - building capacity and knowledge as well as enabling disclosure of where they are on their sustainability journey. Thanks in particular to Legacy Media (Andy Power) for partnering with us on this to enable disclosure though Legacy's brilliant platforms. If you're a media SME interested in understanding and improving your ESG performance - to win investors, clients and more agency traction - get in touch and get your sustainability strategy moving today! #sustainability #media #esg #businessimpacttracker #bit #innovation #goodmedia

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Are your Consumer Duty initiatives in line with what UK banking customers expect? 🤔 We've gathered some key findings that might surprise you! Stay ahead and make informed decisions with our latest survey insights. 💡 Discover more here: skp.link/0bw #FinancialServices #ConsumerDuty #FinancialInstitutions #SimonKucher

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We cannot wait for the Future of Brands event tomorrow in London, where I will be joined by Benjamin Moncrieffe JLR for a fireside conversation. We will be discussing how to grow already Iconic brands and exploring the concept of Arena Thinking. Looking at what gives brands the confidence to make Iconic Moves on the journey to effective brand leadership. #TheFutureofBrands, #Brandleadership, #ArenaThinking, #Interbrand https://lnkd.in/eVPBVVEp

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I’m at The Digital Transforsmation Conference in London today, with Chris Black, to hear from technology business leaders from Tesco, Mastercard, BT, Nationwide, Post Office & more sharing their business insights on successful digital transformation efforts (and failures!) Swotting up to better understand 👇 🗺️ Digital transformation strategy 🧠 Change management 😃 People-centric transformation 🚀 Technology planning 🦖 Legacy modernisation 🤖 Digital workplace approach 🔧 Digital tools & tech 📈 Developing a digital roadmap 👉 and so much more 🤩

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A great second day at #LondonTechWeek When it comes to data, 'every little helps'! Thanks to @Pamela Moscarda of Tesco for a great conversation and insights into the role of fresh data in helping a vast retailing operation to deliver. (And for the photo!) #retailing #supplychain #consumerinsights

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Trust between employees and employers requires transparency and clarity for both parties, and often processes don't hit the mark. We would love to hear about your experience of how trust in your business has been established. #employeeengagement

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📣 Our latest Chief Challenges episode - free download 📣 In an era where consumer expectations are evolving at an unprecedented pace, it’s imperative for brands to stay ahead of the curve—not just in terms of products and services, but in how we engage, understand and value our consumers. Our latest Chief Challenges episode, 'Your Consumer Responsibility,' explores the shifting landscape of consumer-brand relationships while providing actionable insights to empower your brand to lead with experience and innovation. Download the insights report, 'The New Rules of Engagement,' for a comprehensive guide into this fascinating area. https://lnkd.in/etGemnUm

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Fabulous opening keynote by Prof Sandra Wachter asking “Can #AI be trusted?” At Enterprise GC 2024 in sunny Wembley. A tour de force on the twin topics of bias and hallucinations in AI. Some takeouts: ⏰️ Beware the legacy of the past. The data you have is likely riddled with historic biases so account for them. Otherwise you may find you're just making the same (bad) decisions faster. 🌐 Where does your AI come from? A US-designed AI tool may not meet the fairness outcomes that UK/EU legislation often seeks to deliver. So account for cultural and legal system biases at the point of procurement. 🔎Check the small print. There is a disconnect between headline public messaging about how AI tools can change the world versus the T&Cs about how reliable such tools really are (do check, it really is illuminating!). 🧠 Have Realistic Expectations. Don't use LLMs if you don't have a clear idea of what the answer is or at least ought be. 🤪 Think of AI as your enthusiastic, sloppy, unreliable colleague. Feed it accurate data, be clear what you want it to do, know the output you are seeing, and be prepared to double-check outputs. And I loved Sandra's final challenge to us: don't rush to put AI everywhere because it is novel, but instead look at what needs fixing and think how AI can help to fix it. #EnterpriseGC #AI #ECG24 #EGC2024 #Legal500

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PwC revealed a report today at #CannesLions where C Level executives from across the globe said they believe their average competitor will no longer be relevant in 3 years. How do businesses keep up in with the speed of change and the transformation which AI is fast bringing to all parts of business?

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If you are an in house agency leader and feel your team would benefit from a practical guide to what AI can offer today, check out this brilliant course from the In-House Agency Leaders Club and Congregation Partners

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SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

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A good read from a smart colleague - check out how Brady Brim-DeForest thinks AI will transform our short and long term future at creative agencies. Check it out!

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The latest figures from the ONS and commentary from UK Creative Industries Council show a mixed bag for the creative and cultural sectors. While the overall creative industries have seen impressive growth, with a 15.1% increase compared to 2019, cultural organisations have faced challenges, losing an estimated -4.1%. It's encouraging to see such robust growth in the creative sector as a whole, but the decline in cultural organisation jobs is a reminder of the ongoing challenges within this vital part of our creative economy. While this data is limited, it would be interesting to see how many of these roles have been lost in rural locations, and the impact and possible loss of public spaces and projects. How can we better support cultural organisations to ensure they thrive alongside other creative industries? #CreativeIndustries #CulturalSector #UKJobs #CreativeEconomy #DCMS

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