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The Art of Business Value Paperback – April 7, 2016


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Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means―and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business stakeholders. An empowered team needs to understand its goal!

Playful and thought-provoking, The Art of Business Value explores what business value means, why it matters, and how it should affect your software development and delivery practices. More than any other IT delivery approach, DevOps (and Agile thinking in general) makes business value a central concern. This book examines the role of business value in software and makes a compelling case for why a clear understanding of business value will change the way you deliver software.

This book will make you think deeply about not only what it means to deliver value but also the relationship of the IT organization to the rest of the enterprise. It will give you the language to discuss value with the business, methods to cut through bureaucracy, and strategies for incorporating Agile teams and culture into the enterprise. Most of all, this book will startle you into new ways of thinking about the cutting-edge of Agile practice and where it may lead.


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Editorial Reviews

About the Author

Mark Schwartz is an iconoclastic CIO and a playful crafter of ideas, an inveterate purveyor of lucubratory prose. He has been an IT leader in organizations small and large, public, private, and nonprofit. As the CIO of US Citizenship and Immigration Services, he provokes the federal government into adopting Agile and DevOps practices. He is pretty sure that when he was the CIO of Intrax Cultural Exchange he was the first person ever to use business intelligence and supply chain analytics to place au pairs with the right host families. Mark speaks frequently on innovation, bureaucratic implications of DevOps, and Agile processes in low-trust environments. With a computer science degree from Yale and an MBA from Wharton, Mark is either an expert on the business value of IT or just confused and much poorer.

Product details

  • Publisher ‏ : ‎ IT Revolution Press (April 7, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 1942788045
  • ISBN-13 ‏ : ‎ 978-1942788041
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.03 x 0.47 x 8.92 inches
  • Customer Reviews:

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
382 global ratings

Top reviews from the United States

Reviewed in the United States on May 16, 2016
Business value, the north star of Agile, Lean and DevOps champions, is often more difficult to determine than one would imagine. This book takes the reader on a journey to discover that value while along the way, creating helpful mental models, challenging preconceived notions and proposing some creative ways to transform an organization.

The author does a great treatment of ROI (Return on Investment – does anyone ever really measure that?), NPV (Net Present Value), MVA (Market Value Added) and SVA (Shareholder Value Added). I especially enjoyed the humorous practical example that revealed a surprising truth that acquiring an MBA can easily have a negative NPV (in other words, a bad investment!) So save your money and pay attention to the author’s "four-paragraph MBA" (p. 20) that unpacks the main two principles learned in an MBA: 1) There is time value of money and 2) A business venture needs a sustainable competitive advantage.

Legacy IT architecture and bureaucracy are often considered negatives and obstacles to progressive competitive relevance but the author brings a refreshing perspective on the “value” of that complex hairball of legacy and rules and the right way to polish and transform them.

On Agile…

“The purpose of an Agile team is to self-organize and meet the underlying business need in the best way possible, often by cutting through the bureaucracy.” (p 55)

On DevOps…

“The DevOps model…looks to break down the silos that have resulted from technical specialization over the last few decades. But the DevOps spirit goes further looking to eliminate the conflicting incentives of organizational silos and the inhumane behaviors that can result from those conflicting incentives.” (p 48)

On Bureaucracy…

“Bureaucracy delivers business value. Just sometimes not enough.” (p 59)
…”developers are bureaucrats by nature. We have a tendency to solve problems by creating standard processes rather than by relying on human judgment.” (p 54)
“The pipeline is an automated bureaucracy: it applies its rules in a rigorous, unemotional way, sine ira et studio. That does not mean that the software development process is unemotional; it means that the tools are unemotional and the passion is brought to the process by the people.” (p 105)

And on Business Value…

“Business value is a hypothesis held by the organization’s leadership as to what will best accomplish the organization’s ultimate goals or desired outcomes.” (p 90)

I highly recommend this book to IT leaders, digital executives, strategic managers, and anyone seeking to make their organization more agile, effective, relevant, competitive and humane.
14 people found this helpful
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Reviewed in the United States on January 10, 2023
There’s a lot of great content and thought-provoking concepts in this book, but it’s tough to read too much in a sitting. The content is worth getting through the verbose writing, and I’ve recommended this to many of my colleagues.
Reviewed in the United States on July 20, 2023
Great book to help you build a business case and differentiate different types of business value. The value that you see may be different than what others would. Helps guide conversations and sell your proposition or create a baseline.
Reviewed in the United States on January 21, 2017
If you are new to software development, this might be a good book to demistify the idea of business value. Otherwise, I did not find any deep insight, mostly a collection of points about the IT organization.
5 people found this helpful
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Reviewed in the United States on April 10, 2021
A great book for Schwartz. As far as I can tell, the start of several good volumes on interpreting business value for IT organizations. One can see the evolution of thought from this book to future volumes in A Seat at the Table, and War, Peace, and IT. Seriously considering using some of these thoughts as a basis for a PhD dissertation on comparative security value
Reviewed in the United States on April 6, 2021
The author makes a good case on why business value is not as obvious as many in the agile community make it to be. In this thought provoking book the author gives us the context on why business value is difficult to articulate and in some case needs to be discovered. I would recommend this book to anyone who has trouble articulating what ‘value’ the agile team should be delivering in every iteration. I give the book 4/5 stars because the end seems rushed with very many good ideas to try out but not enough room in the book to elaborate on them.
Reviewed in the United States on January 7, 2019
A great framework on how to define business value, tailored to YOUR organization, which makes perfect sense since all organizations are different (think non-profit vs. gov't vs commercial etc). Obviously this culminates in a DevSecOps / CICD Pipeline recommendation, but the groundwork in the first 70% of the book has utility for non-technology types too. This is a fun read - Mark does a great job keeping it interesting but be warned: this thing covers a lot of ground and will open up a ton of questions for the reader.
One person found this helpful
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Reviewed in the United States on December 7, 2017
A quick and easy read that made me think a lot abput how to best optimize the product owner role w.r.t business value

Top reviews from other countries

Cliente de Kindle
4.0 out of 5 stars No answers
Reviewed in Mexico on June 4, 2022
I was looking for numbers, results, some sort of methodology. In the end is as the author sais for wrapping, he intended to make me question myself and he nailed it.
Nitin
5.0 out of 5 stars Challenges conventional thinking and easy to read.
Reviewed in Canada on March 10, 2020
Just finished reading this book. The thought process of business value being static and being the responsibility of certain roles is challenged by the author. I liked how the author also challenges the wisdom of certain agile methodologies while taking a practical approach to defining business value. Moreover, the book is an easy read and one can go through the entire book fairly quickly.
Amazon Customer
4.0 out of 5 stars Excellent pointers on enhancing Business Value
Reviewed in India on May 31, 2020
The crux of what encompasses a Business Value is very well laid out in the last chapter. It's good to go through the last chapter first to get an overview and then follow through the book from the first.
Kölcsey-Gyurkó Gergely
2.0 out of 5 stars 100% agony
Reviewed in Germany on March 16, 2020
A bookbof agony on business value. Did not learn anything...
Craig Saunders
5.0 out of 5 stars Interesting read with many insightful takeaways to help build software that solves what customers want
Reviewed in the United Kingdom on September 30, 2016
In software I've seen numerous times highly skill developers working with business analysts to build software. The developer pat themselves on the back, basking in the glory of a new release using the latest technologies. But these have oftentimes failed to solve the key objective - help the end user perform their tasks easier and more efficient. This book is very insightful in helping a team deliver what they are supposed to. A very enjoyable read.
One person found this helpful
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