The Big Take

No Laws Protect People From Deepfake Porn. These Victims Fought Back

A group of young women in a New York City suburb, horrified to learn their photographs had been manipulated and posted online, took matters into their own hands.
Illustration: Lulu Lin for Bloomberg Businessweek

“Do you have a second? I need to call you.”

The text came through on Cecilia Luque’s phone around 5:45 p.m. on the last day of 2020. She was in a shopping mall parking lot not far from her home in Levittown, a New York suburb on Long Island. She was sitting with her boyfriend in her black Jeep Liberty, waiting for his shift at a movie theater to start. They were chatting about the New Year’s Eve party they were hosting later that night.