Marketing Consultancy for Your Film
Every project needs a strategy that serves as the foundation for the development of promotional content and the execution of marketing initiatives, whether it is in the scripting stage or as a finished film. We research, brainstorm, and carefully balance all parts based on a script, project description, rough cut, or final film to determine the strengths and weaknesses of your picture and offer a positioning, target audiences, benchmarks, promotional activities, or even a new title. In addition to developing targeted social media tactics, we can also construct a pitch deck for your idea.
Attending all major events since many years, we know that creating a buzz before and during a premiere has become just as vital as gaining press attention and great reviews. Based on our considerable experience at international film festivals, we have developed a specific, hand-made mailing list marketing your film to selected buyers, programmers, press, and other key industry players.
To encourage digital marketing of your film and guarantee that it has the best possible online presence, we design social media packages for digital promotion at every point of its lifetime. Still images and reels are included, and we love to cooperate with the creative crew to get the best impact out there. We also manage and expand the community to meet long-term objectives.
Expertise
We design, execute, and supervise communication and marketing efforts for international and national films and series, to reach all relevant audiences and maximize on the cross-over potential, and to create the best possible impact for the stories’ messages.
Our conceptual approach is content- and dialogue-driven and, in addition to classic marketing and communication tools, includes editorial guidance and preparation of projects with our partners as well as the development of concepts and social design tools fitting the topics. We are inclusive and divers and cover a wide range of knowledge: design and research, editing and copywriting, press and publicity and target community management.
First Hand Films is an award-winning distribution, marketing and promotion company since 1998 and has outreach and impact experience in all parts of the world, as well as specifically on the Swiss market in all language regions. We are proud to cooperate with the best partners anywhere.
Action, national and international
- Adaptation of existing material or creation on order (posters, one sheets, cards, images and texts including metadata)
- Print and distribution of marketing material
- Planning and coordinating advertising and commercials
- Organizing campaign tools like competitions, raffles, quizzes
- Creating press kits including links for information and presentation (translations, interviews)
- Creating information and background kits for museums, corporations, educational institutions, political organisations
- Coordinating single screenings, strands, panel discussions including moderators
