Head of Brand Marketing (Maternity Cover)

Develop and implement a cohesive brand strategy that aligns with Pharmacy2U's vision to become a comprehensive digital healthcare platform.

Lead the consolidation of subsidiary brands into the Pharmacy2U brand within the next 6-8 months, ensuring a seamless transition and strong brand identity.

Deliver a content strategy with a digital-first approach, enhancing our online presence and patient engagement.

Oversee the evolution of brand guidelines to ensure narrative, language, and visual identity are aligned with our mission and business objectives.

Define and establish brand metrics, develop regular reporting criteria, and measure success through performance analysis of all brand-related campaigns.

Provide inspirational leadership to the brand design and content team, fostering talent development and collaboration.

Manage the brand, content, and ATL budget, monitoring expenditures and reporting on budget status.

Lead the creative development and approval process across all campaigns, working through the internal team and partner agencies to ensure consistent and impactful brand messaging.

Proven experience in managing a brand.

Track record of developing and managing communications and marketing projects with a strong focus on digital content.

Knowledge of strategic and creative brand development and content production across various formats and media.

Experience managing agencies, freelancers, and other suppliers.

Ability to think creatively about brand and content solutions to meet audience needs and organisational goals.

Strong understanding of accessible communication and formats.

Exceptional leadership skills with the ability to inspire and motivate a creative team.

Excellent budget management skills and ability to report on financial status accurately.

What happens next?

Please click apply and if we think you are a good match, we will be in touch to arrange an interview.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check., Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.

Working hours: Monday - Friday, 40 hours per week

Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

What's in it for you?

Occupational sick pay

Enhanced maternity and paternity pay

Contributory pension

Discounted insurance (Aviva)

Employee discount site

Discounted gyms (via our blue light card and benefits schemes)

Employee assistance programme

In-house mental health support

Free onsite parking

Health and wellbeing initiatives

Social events throughout the year

Cycle to work scheme

Green car scheme

Registration fees paid (GPhC, NMC, CIPD etc)

Long service bonus

Refer a friend bonus

Blue light card

Hybrid working

Commitment to CPD/training

25 days annual leave increasing with service

Annual leave buy and sell scheme

Discounts & Exclusive offers at The Springs, Leeds

25% Discount & health & beauty purchases

What you'll be doing?