How can functional training professionals build resilience to better handle economic changes?

1 Assess your strengths and weaknesses

The first step to building resilience is to identify your core competencies and areas of improvement as a functional training professional. What are your unique selling points, your competitive advantages, and your value propositions? What are the skills, knowledge, and credentials that you need to update or acquire to stay relevant and in demand? By conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats), you can gain a clear picture of your current situation and your potential for growth.

3 Adapt to customer needs and preferences

The third step to building resilience is to adapt to the changing needs and preferences of your customers and prospects. You need to understand what they are looking for, what they are willing to pay for, and how they want to interact with you. You can use surveys, feedback forms, testimonials, or reviews to gather insights and data on their pain points, goals, expectations, and satisfaction levels. You can also monitor the trends and best practices in the functional training industry and incorporate them into your offerings.

4 Build your network and reputation

The fourth step to building resilience is to build your network and reputation as a functional training professional. You need to establish trust, credibility, and authority in your niche and attract referrals, recommendations, and repeat customers. You can do this by creating valuable content, such as blogs, podcasts, videos, or infographics, that showcase your expertise, experience, and results. You can also join online communities, forums, or groups where you can share your knowledge, answer questions, and engage with potential clients.

5 Learn from your challenges and failures

The fifth step to building resilience is to learn from your challenges and failures as a functional training professional. You need to embrace a growth mindset, which means that you see difficulties as opportunities to improve, rather than as setbacks or threats. You need to analyze what went wrong, what you can do better, and what you can learn from the experience. You need to also celebrate your achievements, acknowledge your progress, and reward yourself for your efforts.