How can you create a winning startup dashboard for investors?

Firstly, the truth is that if you don't have recurring revenue, you're unlikely to attract investors. Metrics that matter: MRR & ARR: Monthly / Annual Recurring Revenue - Total revenue generated from recurring transactions. CAC: Customer Acquisition Cost - The cost of acquiring a customer LTV: Lifetime Value - Total revenue customer generates over lifetime Churn Rate: Rate at which customers cancel - # of customers lost in billing cycle TAM: Total Addressable Market - Revenue opportunity at 100% market share ARPU: Average revenue per user. NPS: Net promoter score. A measure of your customer’s willingness to rate and recommend Retention rate: % of customers kept vs lost Payback period: Time to reach cash-flow break even.

Choose the metrics that matter. There is no point showcasing a random funnel to an investor who just wants to get an update on the overall business. For every startup, there are certain metrics that need to be tracked regularly, for eg: for a community based startup, you need to track acquisition, retention and engagement numbers regularly; for a D2C brand it's super important to track CAC, LTV etc There are a few metrics that we track on a regular basis at Mave: - NPS (primary metric) - Retention (D-10,20,30,90) - Active users (DAU, MAU) - CAC - Revenue - Burn rate

Impress Investors Visually! 📊👀 Creating a winning startup dashboard for investors; I'd carefully choose metrics that reflect our performance and potential. Defining clear benchmarks and targets provides context for our progress. Effective data visualization brings this information to life, making it easily digestible. The dashboard should tell our startup's story, showcasing growth, resilience, and future possibilities. This strategic presentation informs and engages investors, highlighting our startup's value and vision.

You don't want to mislead your investors with meaningless or false KPIs or bombard them with data. Rather, you should concentrate on the metrics—such as customer acquisition cost, lifetime value, retention rate, revenue, and profitability—that show your traction, growth, and unit economics.

Some key pointers that should help you out - 1. Key Summary: Provide a snapshot of essential metrics such as revenue, user growth etc 2. Financial Health: Highlight key financial indicators like burn rate, runway, and working capital. 3. User Engagement: Showcase user engagement metrics. 4. Market Traction: Demonstrate market traction with data on customer acquisition, partnerships etc 5. Product Development Progress: Briefly outline the status of current and upcoming product features. 6. Team Performance: Showcase the achievements and growth of your team. 7. Competitive Landscape: Provide insights with SWOT 8. Future Projections: Include realistic projections for key metrics, demonstrating your vision for future growth.

Research Benchmarks: Study industry standards, competitor performance, and best practices for each metric. This provides context for your own performance. Set Realistic Targets: Based on your strategy and assumptions, establish specific, achievable, and time-bound targets for each metric. These should reflect your growth and business objectives. Align with Strategy: Ensure that your targets align with your overall business strategy and support your long-term goals. Benchmark Comparison: Compare your current performance to industry benchmarks. Highlight where you excel and areas needing improvement. Regularly Update: Continuously monitor and update benchmarks and targets to reflect changing market conditions and business needs.

Think of benchmarks as the scorecard everyone's using, showing how you measure up in the game. Your targets? They're the personal goals you set for a winning strategy. When you share this playbook with investors, it's not just about numbers—it's saying, "Here's our game plan, here's how we're scoring, and here's where we're heading for victory." It's making the business journey a bit more like a shared adventure.

Establish clear benchmarks and targets for each metric to track your progress and measure success. Set realistic yet ambitious goals that demonstrate your startup's potential for growth and scalability. Benchmark your performance against industry standards and competitors to gain context and identify areas for improvement.

• Industry Standards: Use them for realistic benchmarks. • Historical Data: Leverage it for setting informed targets. • Regular Reviews: Adjust benchmarks and targets based on business evolution and market dynamics.

Setting defined standards and milestones is critical for guiding your startup to success. Benchmarks allow you to situate your performance within the larger industry context, providing a reality check versus peers and exposing opportunities for development or innovation. Targets, on the other hand, are your ambitions reduced to measurable goals that provide focus and drive for your team. Articulating these standards and targets effectively to investors not only demonstrates your business knowledge, but also emphasizes your dedication to growth and excellence. It's about painting a picture of where you are now and plotting a route for where you want to go, supported with a sound plan and metrics to track progress.

Creating a standout startup dashboard for investors is all about making your data pop. Keep it simple, yet comprehensive. Think clean charts, clear labels, and a logical flow. Highlight key metrics that reflect your growth and potential. Make it easy for investors to see the big picture and understand where your startup is headed. Remember, clarity is key – you want your dashboard to tell a compelling story at a glance.

To create compelling data visualizations: Audience Understanding: Tailor visuals to your audience's expertise and needs. Chart Selection: Choose suitable chart types (e.g., bar, line, pie) for each data point or trend. Simplicity: Prioritize key insights, omitting unnecessary details for clarity. Design Consistency: Maintain uniformity in colors, fonts, and labels for a polished appearance. Highlight Key Data: Use visual cues to emphasize crucial information. Tools Utilization: Consider user-friendly tools like Google Data Studio, Tableau, or Power BI. Usability Testing: Gather feedback to refine your dashboard's user experience. Iterate Continuously: Refine visualizations based on feedback and evolving data needs.

You would be an absolute beast if you had visualized everything in your PowerPoint 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗿𝗮𝗻𝗱 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀. It shows consistency and professionalism, and it just gives a subconscious feeling in the investor's mind that 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮 𝗽𝗿𝗼 (And in case you didn't know, that's very important, wink wink.).

Think of data like a puzzle. The key is to put it together so everyone can see the picture. Use charts, graphs, and tables to show the important stuff, and keep things clean—no unnecessary extras. Make sure everything looks clean with the right colors, fonts, and labels, and always double-check that your data is spot on. Tools like Power BI, Google Data Studio, and Tableau can help you create a dashboard that paints the perfect data picture.

Keep it simple! Most founders overthink this. Investors are here for the data, not the design! Many of the best founders use a Google Sheet or other basic software.

Creating a winning startup dashboard for investors is like crafting a map that guides them through your journey. Start by painting a clear picture of your mission and vision. Then, highlight key metrics that showcase your progress and potential. Think of it as telling a compelling story: use graphs, charts, and visuals to illustrate your narrative. Keep it simple yet impactful, ensuring investors grasp the essence of your startup's growth trajectory at a glance. Remember, transparency and relevance are key ingredients in this storytelling process.

To create a compelling story on a startup dashboard for investors: Narrative Structure: Start with a clear narrative that connects data with your vision. Competitive Edge: Showcase what sets you apart from competitors. Future Potential: Link current performance to long-term growth prospects. Adaptation: Demonstrate agility by sharing how you refine strategies based on data. Visuals: Use visuals, annotations, and summaries for clarity and impact. Alignment: Ensure your story aligns with your overall business strategy. Delivery: Practice articulating your story confidently for investor engagement. By this the startup dashboard becomes a persuasive tool for conveying your value, potential, and adaptability to investors.

Every kickass brand has a kickass story behind it. Don't make yours boring; 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗮𝗻 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 everyone just wants to be a part of.

Imagine your dashboard is the grand finale of your story. It's not just numbers; it's the tale of your value, what sets you apart, and where you're headed. Think of it as a chat with investors, sharing wins, bumps in the road, and the lessons learned. Sprinkle in captions and annotations—it's like adding personal notes in the margins. Your dashboard is your story's mic drop, showing the real, evolving you through the lens of data.

Creating a winning startup dashboard for investors involves- Selecting key metrics —such as revenue growth, customer acquisition costs, and user engagement—each contribute to a cohesive picture of your startup's performance. Thread through your dashboard the compelling story of your vision and journey. Demonstrate how each metric aligns with milestones and bolsters your long-term strategy. Use Clear visualizations to showcase milestones and successes to make these accomplishments stand out vividly. Acknowledge hurdles and detail how data threads reveal challenges and your strategic adjustments to overcome them. Illustrate how insights act as guiding threads. Showcase adaptations based on data, enhancing resilience & strategic clarity.

Zeit ist eine der Ressourcen, die in einem Startup üblicherweise äußerst limitiert ist. Gleichzeitig ist es wichtig, die wichtigsten KPIs für sich selbst als Gründer, als auch für Investoren klar zu definieren und regelmäßig zu überwachen. Ein Dashboard für Investoren sollte folgende Themen abdecken: 1. Die wichtigsten KPIs (DAU, MAU, LTV, MRR, ARR,...), je nach Branche und Startup 2. Erläuterung zu diesen KPIS (Investoren sollen auf einen Blick verstehen, was die KPIs bedeuten, und WARUM diese wichtig sind) 3. Ziele: Wohin und bis wann sollen sich diese KPIs entwickeln und wie möchte man dort hin kommen. 4. Wie ist man im Plan zum Ziel?

Creating a stellar startup dashboard for investors is about clarity and impact. Start by outlining key metrics like revenue growth, customer acquisition cost, and churn rate. Make it visually appealing with graphs and charts for easy digestion. Highlight your unique selling proposition and market traction. Keep it concise, focusing on what matters most. Lastly, ensure it tells a compelling story about your business's potential. Remember, simplicity is key to making a lasting impression on investors.

One of the best ways to do this is with a forecast v. actual report, or variance report. You let them know what your goals are ahead of time. Then report back on your progress. Sounds simple, but 70% of startups won’t do it because it takes time. Doing this will set you apart and connect you to your numbers more than ever. Using this to update investors will be an even greater step, keeping them in the loop and able to offer advice on any current challenges.

The dashboard for investors is quite similar to what a CEO or any top executive should see. I suggest having ONE SOURCE OF TRUTH. If you create too many dashboards with different tools and measurements, it can get really confusing after a while.

Creating an investor-friendly startup dashboard goes beyond just showcasing numbers. ✅ Tailor to Investor Interests: Understand your investors' focus areas. Are they more concerned with growth metrics, financial health, or user engagement? Customizing your dashboard to reflect their interests and expectations. ✅ Incorporate Predictive Analytics: While historical data is vital, incorporating predictive analytics can set you apart. It shows investors that you’re not just tracking but also anticipating future trends and challenges. ✅ Embed Storytelling Elements: Numbers tell a story. Use your dashboard to narrate the journey of your startup – challenges overcome, milestones achieved, and future aspirations.