Gen Z panelists discuss their habits around media consumption: what they’re watching, when they’re watching it, how they’re finding content, and what this means for the brands looking to effectively reach this audience. Submit your questions for the panel ahead of the live roundtable here: https://bit.ly/4bu4erZ
About us
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
- Website
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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In this webinar, GroundTruth, Brandon Rhoten has invited agency and brand partners, Jeff Bell and Sok Verdery, to discuss how their media mix—with CTV as a significant component—drives foot traffic to brick-and-mortar locations. Register today to learn more! Made possible by GroundTruth. #ad https://lnkd.in/grmbYz23
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A new ad from Heinz takes over a trailer for “Deadpool & Wolverine” to point out the duo’s resemblance to ketchup and mustard bottles.
Heinz takes over ‘Deadpool & Wolverine’ trailer to compare characters to ketchup and mustard
adage.com
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Travel brand Away, known mostly for its hard-shell luggage, has launched a soft-shell product line with a campaign featuring talent to match.
Away’s campaign for soft-shell luggage features a star-studded cast in line at an airport
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Sportradar’s most recent white paper uncovers the immense value first-party data offers sports marketers to precisely target and effectively connect with sports fans through their advertising content. #ad To learn more, download this white paper made possible by Sportradar. https://lnkd.in/gUHVAjbK
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Rokt CMO Douglas Rozen joins Ad Age Studio 30 for a special Cannes Lions chat on how focusing on relevance is more important than focusing on mass distribution. #ad Read more from our Custom Conversation partner, Rokt. https://lnkd.in/gnYGm6qA
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A new campaign from Mtn Dew is intended to reawaken dormant characteristics of the PepsiCo soda brand.
Mtn Dew reintroduces itself behind a tough talking, fur-coat wearing ‘Mountain Dude’
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Progressive CMO Remi Kent discusses Dr. Rick’s appearance on ‘GMA’ and in the brand’s first airport advertising.
Progressive’s summer of Dr. Rick goes well beyond TV ads
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CeraVe rolls out the first of three phases in its new influencer marketing push tied to a soap opera parody.
How CeraVe is building on its Super Bowl success with a new influencer-led campaign
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