🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
ADWEEK
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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More than one-third of marketers lack confidence in their event strategy and execution. Cvent’s latest report emphasizes how strategic event management, centralized teams and automation will help marketers stay ahead in the evolving event landscape. #sponsored https://lnkd.in/enqDJj8N
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Join us on the latest episode of The Speed of Culture as Matt Britton sits down with Dmitri Siegel, Chief Creative, Brand, and Digital Officer at Urban Outfitters. Discover how Urban Outfitters blends creativity with data-driven strategies to stay ahead in the retail game. From leveraging in-store experiences for social media success to understanding Gen Z's unique preferences, Dmitri shares invaluable insights that you won't want to miss. Listen now on... ▶️ Spotify: https://adweek.it/39NoWZ9. ▶️ Apple Podcasts: https://adweek.it/3PDdDTL. Created with Acast
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ADWEEK reposted this
Rebel Creamery is the frosty truth serum for a matriarch in a new commercial from TDA_Boulder. She doesn't have a favorite child? Of course she does--sorry, Darren, it's your sister. And btw Dad isn't really Dad. Oof! Me and my twisted sense of humor LOL'd at this ad. Check out the slightly salty "don't sugarcoat it" campaign here: ADWEEK #marketingandadvertising #foodmarketing #keto #lowcarb Jonathan Schoenberg jeremy seibold Ashley Bair-Caruso
Rebel Creamery Drops Some Truth Bombs in New Ads
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The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. “We realized there are so many passionate ketchup enthusiasts out there who deserve recognition for their unique devotion,” BETC Paris executive creative director Olivier Aumard told ADWEEK. “As leaders in the ketchup world, we felt it was our responsibility to celebrate these individuals.” What do you think of the ad? https://adweek.it/45R8dNm
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The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. https://adweek.it/45R8dNm
Heinz Awards Medals to Ketchup Masters Before the Olympics
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Hasbro didn’t just toy with the idea of Prime Video‘s new ad tier. An early adopter of Prime Video’s ad-supported inventory, the toy and entertainment company has seen significant success in the first months of 2024. https://adweek.it/45TakQT
Hasbro Has Big Play on Prime Video With Play-Doh, Peppa Pig
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ADWEEK reposted this
The Year of the Laughing Lions -- no, it's not on the Chinese calendar and it's not a zodiac sign. It's an unofficial name for the just-concluded Cannes Lions International Festival of Creativity, cuz comedy came roaring back. And cuz I liked the alliteration of it. But the humor-centric ads that brought home hardware: are they truly funny or just commercial funny? No better peeps to ask than comedians and comedy writers. So that's what I did. And they are a discerning bunch, ie they had notes. Check out their commentary here: ADWEEK #marketingandadvertising #creativity System1 Vinita Khilnani Tom Scharpling Zoe Kessler Steph Barkley Jon Evans
Just Ad Funny? Comedians Assess Cannes Lions Humor Winners
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The energy required for the surge in artificial intelligence and large language models like ChatGPT is creating a new set of sustainability challenges for brands and agencies. In an event last week on AI and sustainability hosted by the 4A's, Jack Morton Worldwide senior vice president and global head of sustainability Julien Le Bas outlined the impact of AI and what strategies marketers and advertisers can use to reduce impact. Here are five eye-popping stats on AI’s sustainability impact 👇https://adweek.it/4bultZy
5 Eye-Popping Stats Showing AI's Unsustainable Impact
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VOICE | "Employing creative and systematic experimentation this year acts as the goggles and windbreakers that give as few as 15% of us the courage to step into the headwinds while our competitors step aside to safety," writes Evan Weiner. https://adweek.it/3VPRzcp
Elections, Olympics, Cookies: Experimentation in 2H 2024
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