A groundbreaking study recently released by the Journal of Service Research, titled “Customer Perceptions of Firm Innovativeness and Market Performance: A Nation-level, Longitudinal, Cross-Industry Examination”, reveals a crucial link between customers’ perceptions of a firm’s innovativeness and its financial performance.
This research, spanning 2018-2022 and covering 123 publicly traded firms across 20 industries, underscores the economic significance of customer viewpoints, often overlooked in traditional innovation measures.
The study's analysis, based on data from the Aii, shows a strong, positive correlation between customer-perceived firm innovativeness and abnormal stock returns.
Read more on the overall findings here: https://lnkd.in/eyeNibTv
Full article found here: https://lnkd.in/edUUhZf3
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