Archive

Another summer opportunity to throw on your radars - our team will be attending The Lead in New York from July 10-11. If you or your team is planning to join, please reach out to us at partnerships@archiveresale.co. We'd love to chat! And don't miss our Co-Founder and CEO, Emily Gittins, speaking on stage with New Balance's Global Marketing Director, Chuck Mauro. They will dive into Reconsidered's successes and learnings, and discuss how the program has helped acquire new customers and build brand loyalty. Learn more here: https://lnkd.in/gjyCSa_v

“My number-one piece of advice for brands considering launching resale now is to make it feel like an extension of your existing brand and sales channels… While the program grew naturally at the beginning, it really took off once we made Second Act easily accessible via the existing M.M. homepage and integrated resale more consistently into our owned marketing. Based on the immediate uptick we saw, it was obvious that our audience was interested in resale but didn’t even realize we had a program to facilitate it.” - Katie Twidwell, VP of Operations and Sales at M.M.LaFleur Learn more about how our first brand partner, M.M.LaFleur uses their resale program to acquire new customers, retain old customers, and grow the M.M.Lafleur brand both online and in-person: https://lnkd.in/gc8_WM-6

Heading to New York for Innovation Forum's Sustainable Apparel and Textiles Conference? Be sure to check out Wednesday's 9:50AM panel featuring Archive's Emily Gittins and Faherty Brand's Grace Han. The two will discuss the world of resale models and how brands can assess the true sustainability impact of resale programs. And if you're curious about exploring resale opportunities for your brand, reach out to us at partnerships@archiveresale.co. We’d love to schedule a time to chat!

We're thrilled to partner with cycling brand Velocio to relaunch Velocio Renewed. Initially launched in August 2021, Velocio Renewed set out to give apparel a second life, reduce landfill waste, and offer more customer options. Now, Velocio has teamed up with Archive and TERSUS Solutions to expand the program's offerings, including a new trade-in option for existing customers, an updated website, and a fresh stock of renewed kits. This revamped program offers a selection of revived, repurposed, and reconditioned apparel, ready for a second life on the saddle. Explore Velocio Renewed now: https://lnkd.in/gvY-w8fe

We're excited announce New Balance Reconsidered's expansion into in-store trade-in. Customers can now bring their gently used New Balance footwear into nearly 100 participating U.S. stores. Read more at Forbes: https://lnkd.in/eMF3S8-f

To kick off the camping season, The North Face dropped their latest REMADE collection, featuring one-of-a-kind jackets, totes, blankets, and more to help explorers gear up for their summer adventures. The REMADE Camp collection showcases eye-catching patchwork styles, crafted from recycled materials and creatively repaired by The North Face Design Team at TERSUS Solutions. Each piece has been meticulously inspected, washed, and tuned up, offering a unique way to give gear a second life. The collection debuted on Monday, granting XPLR Pass members an exclusive 48-hour head start to shop. Fortunately, there are still plenty of amazing items left! To explore the latest REMADE collection, visit: https://lnkd.in/e9eS_kkF

In April 2023, Toad&Co, a lifestyle apparel brand dedicated to sustainability, launched an online resale marketplace for customers to buy and sell pre-loved items.  Since its inception, the program has expanded to include brand-owned inventory, trade-in options, mail-in services, and Toad&Co vintage items. Our latest case study details how Toad&Co scaled their resale business through an omnichannel strategy, giving customers multiple options for keeping their items in circulation. As such, their resale businesses has driven new customer acquisition and increased loyalty. To learn more about how Archive built the best resale strategy for Toad&Co, visit our site: https://lnkd.in/etGS2D-w

A fantastic marketing moment from our brand partner, Never Fully Dressed. These images beautifully highlight how resale fosters community and emphasizes the multitude of lives a single item can live. This approach not only promotes circularity but also celebrates the closeness and uniqueness of the NFD community. Bravo! Explore more of the brand's storytelling moments on Instagram: https://lnkd.in/e9A-zgDY

The National Retail Federation and Deloitte's "Retail Circularity: An Action Guide for Retailers" highlights five key findings for advancing circular business models in retail. These include embedding circularity into core business value drivers, focusing on controllable aspects of the business, and carefully prioritizing circular business models such as resale, repair, recycling, reuse, donation, and redesign. The guide emphasizes tailored approaches based on retailer size, product type, and business context. This is an insightful read for anyone looking to familiarize themselves with circular business models; check out the full report by visiting the link below. And if you're interested in learning more about how Archive can help your brand incorporate resale into your existing business model, reach out to us at partnerships@archiveresale.co. https://lnkd.in/e7Jmc3Ss

Coming off of GreenBiz Group's #Circularity24 and Global Fashion Agenda's GFS conference, our team recalled a recent article from The Interline about the fashion industry's shift from product-centric to service-centric models for sustainable growth. It highlights how services like repairs, upcycling, cleaning, and renting can generate revenue while reducing environmental impact. This shift treats consumer closets as new "production" sources, raising questions about managing unpredictable inventory and revenue. We believe our team is the bridge between unpredictability and scalability with technology that offers complete control of a brand's resale program, helping to keep clothing out of landfills. We understand that growth goals need to be decoupled from production in the pursuit of waste reduction. We also recognize the unpredictable nature of secondhand inventory, so we've built our technology to provide brands the control and visibility needed to run a profitable resale program while extending the life of garments. Our aim is to create a world where shopping secondhand really is as easy as buying new. What solutions are you looking for in a service-centric world? https://lnkd.in/drXifndP