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FW23 Armada Skis ARW Collection. Worked with Roar Art & Illustration Agency on this one 🤙
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In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that. The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand. OC’s business plan began simply: “Armada. What skiing will become.”
External link for Armada Skis
2015 Sidewinder Dr
Park City, Utah 84060, US
Armada Skis reposted this
FW23 Armada Skis ARW Collection. Worked with Roar Art & Illustration Agency on this one 🤙
There’s more to backcountry safety that carrying a beacon, shovel, and probe. That’s why we hosted in-house training days in Europe and the US for Armada athletes and staff to dial in the skills needed to safely chase pow, hunt big lines, and session jumps in the backcountry. Check out our backcountry safety feature page to learn why it’s important to be prepared and for tips on getting started and keeping your skills sharp. https://lnkd.in/ghYzViMT #ArmadaSkis Amer Sports
"Prototype" from core AR Family member, Todd Ligare, provides a First Person View Experience of steep skiing in Alaska. Watch the full edit now on our Youtube channel🔗 https://lnkd.in/gwKCyx9U
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The FW23 Whitewalker 116 | Sammy Carlson's Pro Model by Armada Skis Had the honor to develop this graphic from the start to finish with Sammy. He considers them his samurai swords while launching massive pillow lines in British Columbia and wherever else his travels take him. We ran with a toned down acid tie dye direction that photographs and films well out in the mountains.
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If anything was going to convince you it’s time to go skiing, it’s gonna be these beauties! Here they are in their full gorgeous glory - we present to you the new collection for Armada Skis with artwork by our Keeley Scott (née Sheppard) ❤️❤️ Big love to Armada Skis and Mackel Vaughn #armadaskis #skidesign #keeleysheppard #roarartists #roarillustrationagency #productsesign #illustration #art #design #artistcollaboration
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Armada Skis x Madsteez We put this project together this last spring. The vision was to make a ski wall as big as possible for Madsteez to come out and do a mural. Each ski to then be sold as 1 of 90 pairs. When we started sketching out how to mount 90 pairs of skis in the mountains I realized how ambitious this project really was. Had a great crew come together and make it happen even amidst a late season storm in the Austrian Alps. Check out the edit below. Feature site with more here >> https://lnkd.in/gWUzQQ8c https://lnkd.in/g4t8M8JG
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As the ski season kicks off into high gear, our ski production is in full swing ⛷️ We are proud to manufacture Atomic, Salomon, and Armada skis under the same roof in our Altenmarkt factory in Austria, just meters away from where Atomic skis are also designed. But what really goes into one pair? Depending on the model, 30 to 40 different steps – and plenty of craftsmanship. We visited the Altenmarkt factory to learn more. Read the full story: https://lnkd.in/dFM6y9j3 #AmerSports #Atomic #WeAreSkiing
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The Throwback Capsule brings a legacy of style to the next generation. With a nod to the past we’ve reimagined classics with modern touches. This was a fun campaign to build out. Shot in Innsbruck, Austria, Stubaier Gletscher and Absolut Park. Check out the feature site I built here >>> https://lnkd.in/gciGga8t
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The FW24 ARV Series The original ARV was the defining ski series of a generation that helped start a revolution. This season marks 20 years of the ARV and had the privilege of collaborating with surrealist artist David Alabo. Don't they look beautiful!? 🤠
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Even a $25 donation makes a big difference in helping us reach our $20,000 Live PC goal. With a generous $50,000 match from Vail Resorts through Dec. 31, all donations today are doubled - turning your $25 gift into $50 going to SOS! No matter how much you give, your generosity supports over 450 Park City youth in life-changing mentor relationships. Give the gift of mentorship today: https://lnkd.in/gTQRS3iz Armada Skis Park City Park City Community Foundation #mentorshipelevated #mentorship #livepcgive #parkcity #skiing #snowboarding