Aware

SO MUCH IS HAPPENING in July inside the Apollo Community!💥 ⬇️ If you haven't joined our incredible group (of over 4,800+ engaged members) we'll drop a link in the comments so you can. 😌 Here's what's coming up next: 1️⃣ Outbound Messaging that Converts With Jed Mahrle July 16 at 8am PT / 11am ET 2️⃣ In-Slack AMA: Ask Alex Boyd Anything Around Social Selling July 22nd at 9am PT / 12pm ET 3️⃣ How to Use Personalization in Outbound with Bethany Stachenfeld of Sendspark July 23rd at 8am PT / 11am ET 4️⃣ The Breakfast Book Club: Multichannel Outbound With Erin Bolton of Stampli July 25th at 9am PT / 12pm ET 5️⃣ Product AMA: Effective Cold Calling With Apollo Dialer Xi-Er Dang August 1st at 9am PT / 12pm ET A big thank you to Tony Wiedenski, Kevin White of Common Room, and Darren McKee & Melissa Gaglione✨ for sharing all your amazing insights with our members this month so far. 👏 Want to keep tabs on what's coming up? Bookmark our community events calendar page here: https://lnkd.in/gJ6Fi8iA #ApolloEvents #ApolloCommunity #SalesCommunity

Imagine getting paid back on CAC within weeks, not months or years. That's the power of a fine-tuned Creator Marketing program. But you can't just cowboy up and expect success. You need to: → Choose the RIGHT creators, not based on size but based on alignment with your value prop → Look for quality of community, in terms of budget and interest level - how zealous are their followers about this creator's content? → Pay in the right way and mechanism. Heavy fixed fee contracts don't serve anyone well. Design payment contracts sustainably. And more 👇

What worked for outbound 10 years ago won't help you hit your number today. How do I know? I was an outbound pioneer in the late 2010's and ran a 7 figure SDR agency for years. But during the pandemic I co-founded Aware, a LinkedIn engagement SaaS, because I saw that things were different: → Being part of the same ecosystem as your buyers, engaging with them socially over time, and not just hammering the same automated emails, was the answer. That's what started working super well back in 2018-2019, and it became DRAMATICALLY more necessary in 2020 onward. Where to from here? My friends over at Apollo.io found 300+ sales pros (including yours truly), GTM operators and thought leaders and interviewed us all to discover: • What’s working in outbound today? • What trends need to die? • What’s on the horizon that sellers and GTM pros need to be aware of? This ain't no run of the mill ebook.... it's EXTREMELY *detailed* and uses lots of conversation transcripts from my own personal LinkedIn inbox, examples, screenshots, and other juicy things I've never shared before. Here's the direct link to the social selling chapter of the academy book: https://lnkd.in/e6tfCahw #gtm #salesexcellence #ApolloOutbound #OutboundSales

My strategy to keep engaging with other creators. (It only takes me 20-ish minutes per day) My day only has 24 hours, so I need to choose between: - Keep growing my agency - Keep growing my LinkedIn profile I could prepare all my posts during the weekend (which I do), but the reality is: it's not enough. Engaging and building a network is the secret sauce. Without this, the magic simply does not happen. I had to find a smart solution to keep everything in place and running → Aware This is exactly what I do: 1. Boot up Aware and open "My Lists" ↳ Create a new list ↳ Add people who write great posts ↳ Add peeps who keep showing up under my posts (I appreciate you🤝) 2. Go back to "My List" and engage ↳ All the recent posts of the profiles added to the list now appear here ↳ I scroll, think of something relevant/funny, and engage 3. Rinse and repeat ↳ Found new creators? I update the list ↳ Keep supporting my network ↳ Expand it with new people It's THAT easy. Once the setup is done, it only takes me around 20 minutes per day. PRO TIP: Want to keep everything neat and tidy? Build more lists and label them. How do you interact with your network?

Boom: Aware is featured in the launch of the Pocus Signal Marketplace! https://lnkd.in/dDZtJudh If you're not using LinkedIn engagement signals as part of your GTM motion, and syncing all of that activity to Salesforce or Hubspot CRM, you're missing out. 𝐇𝐨𝐰 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬 1. Setup your Aware workspace to log completed Tasks to your CRM for your desired LinkedIn activities 2. Add the desired Aware fields from CRM to your Pocus workspace in data setup 3. Add these signals to your existing Playbooks and scores or create new ones 𝐓𝐨𝐩 𝐔𝐬𝐞 𝐂𝐚𝐬𝐞𝐬 Aware’s signals can help you: 1. Identify leads who are actively engaging with your LinkedIn posts 2. Target ICPs who are commenting on leadership’s posts 3. Create account-based outreach using LinkedIn lead magnets --- I'll write a more update on this soon, but: This is a good time for me to say that our Hubspot integration is live in early release stage, for select customers of Aware :) Onwards and upwards. -Alex

Mit diesen Tools spare ich die Hälfte meiner Zeit! 🐝 Eine Personal Brand aufzubauen, kostet Zeit. Du solltest mehrmals die Woche posten. Dich mit relevanten Leuten vernetzen. Mit anderen Accounts interagieren. Deine Nachrichten beantworten. Neben daily Business kann das viel sein. Um das alles zu managen, habe ich in den letzten Wochen verschiedene Tools getestet. Zwei neue sind dazu gekommen ⬇️ ✅ Notion Mein Allrounder für Vorlagen, CRM und Prozesse. Auch die Plattform, auf der ich mit meinen Kund*innen zusammenarbeite. Alles an einem Ort. ✅ Canva & CapCut Hier werde ich kreativ. Angebotserstellungen und Slides mache ich mit Canva Pro, Videos mit CapCut Pro. ✅ Useaware Gold in meiner Morgenroutine! Ich erstelle Listen von LinkedIn Personen und sehe ausschließlich deren Posts. Zusätzlich spannende Einzel- und Team-Analysen. Entspanntes Interagieren ohne Scrollen im Feed. ✅ Scripe Scripe generiert Content-Ideen basierend auf meinen Memos und meinem Schreibstil. Ich starte nicht mehr vom weißen Blatt. Natürlich muss ich das Ganze noch anpassen, mit den Ideen bin ich allerdings mehr als nur zufrieden! Ich nutze es für meine Content-Planung und Formatierung. Welche Tools nutzt ihr? Kennt jemand ein Tool, das bei Terminerstellungen und Deadlines hilft? 👀 _______________________________ PS: Für Useaware als auch Scripe habe ich einen personalisierten Link, mit denen du die Tools kostenlos verlängert testen kannst. Kommentier mit 🙌🏼 & ich sende dir die Links zu. 🚀 (Einen Link kann sich jeder erstellen, der die Tools nutzt) #PersonalBranding #Copywriting #Produktivität

Posting regularly on LinkedIn? Try this tool. I learned about Aware a few weeks ago during Richard van der Blom talk I attended. If you are among the 1% of LinkedIn users who actively post on LinkedIn, you want to engage with people who react to your posts. Jasmin Alić is advocating that commenting on other posts is what will help you be successful on LinkedIn. One of the takeaways from Richard’s and Jasmin’s talks was that I need to make sure I comment on others’ posts as much as I humanly can and respond to every comment on my posts. This is where a tool like Aware comes super handy. It helps you: - Quickly reply to all comments left on your posts - Collect recent posts from LinkedIn users who engage with you the most - See who are your top engagers and with whom you mostly engage with What are your tricks for making as many comments as you can? ♻️ Found this useful? Comment and repost for your network.  🔔 Follow me to learn more AI Sales Tech and HubSpot tips and tricks