Our CEO, David Richard, recently was in-studio at Boston's local ABC News and NBC Newsrooms providing commentary on the #KarenRead trial, #PR, and #storytelling. His advice to news media: audiences that "tuned in" are looking for their next true crime fix, give it to them.
The Karen Read trial has officially come to a close. I spent a bit of time in the local Boston ABC News and NBC News studios providing commentary on #storytelling and why we, as a society, become obsessed with some news stories and not others. My high-level assessment: True crime + reality TV + conspiracy theories galore with social media amplification of all three ingredients, made the story reach critical mass and irresistible to audiences. The mass audience that "tuned in" is now in a post-trial letdown phase, not too dissimilar from the finale of Jim Carrey's Truman Show. The news media would be smart to tap into this moment by reporting and amplifying the next big, juicy did-they-do-it? story. #KarenRead #PR