CMB

CMB's Monika Rogers, VP, Growth Strategy, offers her thoughts on the future of research operations as the industry shifts to a whole new landscape of tech-enabled insight—including how to match the right AI tools to the right problems, build team confidence in operationalizing AI, and create a culture of AI innovation. Read her article in Quirk's Media: https://lnkd.in/esEXvSXN

Please give a warm welcome to the newest member of our team: Navreet! As a Qualitative Research Specialist, Navreet will work with our clients every day to bring impactful insights to life and bolster the CMB Difference with confidence. #CMBCareers #LifeAtCMB

🇺🇸 As we gear up for #QuirksNY, we are pleased to spotlight panelist Courtnie Hallendy. With over 20 years on both the client and vendor sides, Courtnie enjoys figuring out the answers to tough questions and helping clients get the insights they need. She has deep experience in brand measurement/ engagement, product and marketing communications, and innovative solutions. As the head of the Accelerate team at CMB, her mission is to maintain the reputation of CMB for delivering high-quality insights while leveraging the people and the tools appropriately to innovate and grow (while reducing the time to insights). Catch our panel, “Influencing Partnerships: The journey of collaboration to design a custom program that measures the influence of influencers”, on Wednesday, July 17th at Javits Center Room 1 at 10.30 am EST! https://lnkd.in/ex9pRKN5

We're currently hiring for a Qualitative Moderator with Financial Services experience (required). The ideal candidate would have 2+ years #qual experience, 1+ year moderating, and Riva, Burke, or another formal moderator training certification. Apply now: https://lnkd.in/eRNV3p3c

When it comes to giving back, we’re all in. CMB is honored to share the organizations that we supported in fiscal year 2024 as part of our Foundation for Charitable Giving. Learn more about our community impact, and the 19 organizations we're supporting; https://lnkd.in/dRQ4-uGZ

As AI has become much more accessible, businesses are challenged with rapidly changing demands regarding how they build, sell, and communicate AI solutions to their customers. To forge the path ahead #B2B companies must better understand their customers’ needs related to #GenAI and uncover the emotional barriers to successful adoption, such as trust. In our recent webinar, CMB explored this topic thanks to the knowledge garnered via our latest research on AI. This research includes qualitative and quantitative research with 600+ employed adults in the US—representing a range of industries and diverse backgrounds, including freelancers, and business owners—and explores perceptions of AI in a way that is not only rooted in human experiences but powered by innovative technologies. Catch all the great insights by watching the discussion here: https://lnkd.in/exreSS2h Key takeaways include: ✔️ Perceptions of AI’s impact on people’s professional lives ✔️ AI adoption “at work” vs. AI adoption in people’s personal lives ✔️ AI applications and concerns within key industries ✔️ Which AI tools are employees using today and what use cases are most common ✔️ What emotions people feel at work and the opportunities and barriers to gaining adoption of new AI solutions among B2B customers ✔️ Differences among workers who have already used AI in a professional setting v. those who have not ✔️ Differences in perceptions of AI among frontline (i.e., customer-facing) v. backline (i.e., non-customer-facing) workers

#TeamCMB is at it again! At our upcoming summer party in July, we're pie-ing a team of CMB volunteers to raise money for a good cause. This year our Board Game Club & Persons with Disabilities Affinity Group rallied the troops in support of THE ABLEGAMERS FOUNDATION INC. The AbleGamers Foundation is a nonprofit organization dedicated to improving accessibility in the video game space, enabling more people with disabilities to be able to play video games and improve their quality of life by combatting social isolation and enhancing inclusivity. We hope to support our mission in raising $2,500. Donate to #TeamCMB here: https://lnkd.in/eHDAZbE4 #PiedForPurpose #CMBCares #IgnitedAsOne

How can you tell if your influencer marketing is working? It’s a simple question with a complex answer, and if you're headed to Quirk's Media NYC event next week, join our discussion — Wednesday, July 17, 2024 at 10:30-11:00 AM EST — to gain insight. Through collaboration and deliberate partnerships, Rakuten Insight, CMB, and Collective Voice crafted a custom solution that is measurable, actionable and repeatable. Join us: https://lnkd.in/ex9pRKN5 #QuirksEvent #QuirksNYC

Accessible research is crucial for equal access and enabling all consumers to have a voice with brands. In honor of #DisabilityPrideMonth, here are 5 simple ways to enhance inclusivity and accessibility for persons with disabilities: https://lnkd.in/eybhDTgr Throughout Disability Pride Month, we encourage you to celebrate the differences people have, and become an ally and change agent for those with disabilities—either by incorporating new ideas and approaches into existing research methods (qualitative, quantitative, or mixed), and/or by advocating for equal opportunity + access to goods, services, and communications for all.

When it comes to giving back, we’re all in. CMB is honored to share the organizations that we supported in fiscal year 2024 as part of our Foundation for Charitable Giving. Learn more about our community impact, and the 19 organizations we're supporting; https://lnkd.in/dRQ4-uGZ