DISQO

🪩 It’s time to celebrate Team Member of the Month, Thomas Kenny! An Associate Marketing Manager, Thomas plays a critical role in supporting prospects and customers in their journey with DISQO. He works closely with Sales and Marketing to move them through the funnel. 👏 🏙️ When he’s not sorting through marketing leads, Thomas is out on the town in NYC or cheering on the Knicks or the Giants. Hear more about Thomas’s experience at DISQO: https://hubs.li/Q02G_rbF0

📺Wherever viewers are – on linear TV, CTV, mobile, or another channel – media owners need to be able to measure brand and performance impacts. Hear from Paramount Advertising’s Jennifer Strapp about why she champions cross-platform measurement to deliver value to viewers and advertisers. 🤝 Understanding how platforms are working together to create powerful synergies is a competitive advantage in today’s fragmented media landscape. Why? It helps: 👉 Optimize media spend for greater ROI 👉 Demonstrate the value of your media investments 👉 Get to know where your audience is most engaged Looking for more expert insights from Jennifer? Watch our webinar: https://hubs.li/Q02G_8t_0

📈Excited to share that DISQO’s ad-supported streaming findings are featured in the VAB's latest report on the top #CTV trends of 2024. We found that more people are receptive to ad-supported streaming options this year than they were a year prior. To help brands, agencies, and media owners understand why, we looked at what motivates people to opt for an ad-supported option. Is it cost savings? Entertainment? Content breaks? Download the report to find out: https://hubs.li/Q02G-bdf0

📅 It's not too late to register for tomorrow's webinar with EMARKETER. Get the latest trends in social and retail media search. Register below.

📢 Shout out to Team Member of the Month, Lina Adamyan! As a Site Reliability Engineer, Lina ensures secure and scalable systems across the company so our clients can more effectively leverage our data and insights. Outside of DISQO, you’ll find Lina spending quality time with friends and family, watching crime and detective films, and testing out new tech! Learn more about Lina’s impact at DISQO: https://hubs.li/Q02Gb3Mh0

🚨NEW INSIGHTS 🚨Considering new or increased ad spend in sports content? Looking to tap into the diverse and highly engaged sports audience? DISQO’s new Sports Advertising report offers the insights you need to get ahead of the game. 🏀 🖥️The rise of CTV, sportsbooks, and female sports leagues has driven increased media spend. Marketers need to understand how people engage with sports programming and what they expect from advertisers to win the battle for consumer mindshare. Topics include: 👉Demographic insights on evolving sports viewership 👉Preferred platforms and devices for sports viewing 👉Effective ad formats and strategies to maximize engagement Download the report: https://hubs.li/Q02Gb3lZ0

🔎Join Co-Founder & CEO Armen Adjemian for a discussion with EMARKETER Principal Analyst Evelyn Mitchell-Wolf about the growing social & retail media search opportunity next Wednesday, July 17 at 1pm ET. 👩💻 Social and retail media have emerged as search engines in their own right for brand and product research. New DISQO insights found that more than half of Gen Zers use TikTok specifically for search. Marketers need to understand how consumer search habits are shifting to optimize their strategies accordingly. Register for the webinar: https://hubs.li/Q02G2GT_0

👏 Congratulations to DISQO’s very own David Karp for being named Chief Customer Officer of the Year by C-Suite Insider. David has been a champion for our client base, as brands, agencies, and media platforms rapidly adopt DISQO’s brand experience platform. 🤝 David partners closely with clients to grow their brands and revenues with a #CX knowledge advantage, while instilling a customer-first mindset across the entire organization. We couldn’t agree more that David is Chief Customer Officer of the year! Check out the full award write-up here: https://hubs.li/Q02FBvHB0

🌈 50% of people believe it's important to support the LGBTQ+ community all year round, according to DISQO and Do The WeRQ’s new #LGBTQ+ advertising & brand experience insights. Hear from our VP of People Operations Lyndsay McShane in Built In about how DISQO supports and empowers LGBTQ+ team members during #Pride and beyond. https://hubs.li/Q02FhSbS0

The latest from The Drum's Audrey Kemp features insights from DISQO's and Do the WeRQ's new LGBTQ+ Advertising & Brand Experience report, along with other expert voices, about the importance of brands showing up for the LGBTQ+ audience. Check it out: https://lnkd.in/en8M6uJr