Tru

Many might be wondering why they are seeing sleek new Tru designs flooding the market... Well, Btomorrow Ventures asked and we answered! Check out the article below on our process as well as the data and insights that led to the evolution.

Tru takes over the Beauty Pageant World! 🌟 We had an amazing time at the Miss New York Pageant last week! It was an honor to be a part of an event that celebrates such incredible and empowered women! A special shout-out to our Marketing Manager, Khushi Jain for discovering these partnership opportunity. ✨📸 #Tru #MissNewYorkPageant #Partnerships #MarketingExcellence #BeautyPageant #EventHighlights #Wellness

We're absolutely thrilled to announce that Tru was the official beverage sponsor at the NPC Universe Bodybuilding show! We're so happy to be part of this amazing event and can't wait to continue supporting incredible athleticism and passion. 💪 Here's to fueling greatness and celebrating strength together! #drinktru #npc #healthandfitness #bodybuilding #productsampling #beverage #functionalbeverage

Just halfway into 2024, we have some incredible news! 🌟 Starting July 1, our enhanced sparkling beverages will be available at a Life Time Inc. near you! We want to extend a special shout-out to Julie J. for giving our small team this incredible opportunity to scale up and expand our reach to their amazing community. A huge shoutout to Mim Dvorsak for invaluable assistance in crafting an exciting marketing program and ensuring our launch is nothing short of spectacular! Be on the lookout for free samples, engaging content, and incredible activations. #Tru #LifeTimeInc #BrandLaunch #Marketing #Wellness #Teamwork

We are thrilled to announce that Ryan Brauer has joined Tru as our new Area Sales Manager in the Mid-Atlantic region! Ryan brings a wealth of knowledge in Marketing, Strategic Communications and Business Administration. Within two weeks, he has already brought in multiple positive contributions and we can't wait to see how much more he levels up our brand. Join us in welcoming Ryan to the Tru family! #WelcomeRyan #DrinkTru #NewTeamMember #SalesManager #TeamTru #Marketing #StrategicCommunications #BusinessAdministration

We are thrilled to share that we have achieved remarkable rankings on Amazon 🚀 - #8 in Carbonated Water - #30 in Water - #362 in Grocery This milestone is a testament to the balanced effort and dedication of our incredible team! We are driving awareness in stores, at events, and through social media, while excelling in fulfillment, customer service, and advertising. Our efficient manufacturing processes also allow us to remain competitive on price. Thank you to everyone that has supported us through this journey, we couldn’t have done this without you! #TruSuccess #TeamWork #BrandAwareness #KeepPushing

Welcome to the team Jennifer Cook! Lucky to have such an amazing Chief Growth Officer leading the charge.

We are so excited to have been a part of the recent WEOSH event! This empowering gathering took place at the newly launched wellness venue, The Oasis, located along the beautiful Santa Monica Beach. As a brand that champions wellness with our zero-sugar beverages packed with ingredients to boost energy, immunity and overall wellbeing, we found a perfect synergy with WEOSH's mission. The event was a success, with over 150 attendees, including wellness enthusiasts, industry professionals and influencers like Alyssa Lynch, Heidi Sims, and Jisu Kim. A big thank you to everyone who joined us in celebrating this journey towards enhanced well-being! #TruWellness #WEOSH #HealthAndWellness #EventRecap #TheOasis

Another fulfilling week aboard the small brand journey as we steadily progress towards our goals! Building a beverage brand requires key ingredients: a dedicated team, reliable distributors, and supportive retailers. Thankfully, we're fortunate to have all three! This week, we're grateful to Roche Bros. Supermarkets, a local retailer, for featuring Tru as their highlighted item throughout May! Swing by any of their locations this month to discover a lovely Tru display at the storefront. Let's continue to elevate every moment together!

Celebrating New Partnerships and Long-Standing Relationships at Tru! 🌟 At Tru, we're thrilled to announce and extend our heartfelt gratitude to both our new retail partners and our long-time supporters! Their commitment to quality and innovation has been instrumental in our journey. New Partners in Q1 of 2024 🚀 - Bristol Farms, CA - Broulim’s Market, ID - Foodland, HI - Lassen’s, CA - Central Market, TX - Bolla Market, NY - Chop Chop, MA Long-Time Partners 🎉 - Roche Bros, MA - Market Basket, MA - Stop & Shop, MA - Dave’s Fresh Marketplace, RI - ShopRite, NJ - Top’s Friendly Markets, NY - Wegmans, NY - Price Chopper, NY - Erewhon, CA - Earth Fare, NC - Acme Fresh Market, OH - Discount Drug Mart, OH - United Market Street, TX - CVS - Walmart A huge thank you to all these amazing partners for their trust and support. Together, we're shaping the future of retail! Stay tuned for more exciting updates from the Tru family. 💼✨ #TruPartners #2024