Dynata

Dynata

Market Research

Shelton, Connecticut 140,510 followers

The world’s largest first-party data company for insights, activation & measurement

About us

Dynata helps companies harness the power of first-party data to make informed, intelligent decisions about the products, services and campaigns they bring to market. With a global reach and an unrivaled approach to quality, we are the most trusted source for reliable, accurate data. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at www.dynata.com. 

Website
http://www.dynata.com
Industry
Market Research
Company size
5,001-10,000 employees
Headquarters
Shelton, Connecticut
Type
Privately Held
Specialties
Data and Insights Platform, Survey Authoring, Audience Selection, Data Analytics & Reporting, Sharing & Publishing, Connected Data, Cross-platform Marketing ROI , Brand Health Tracking, Voice Services, High quality B2C and B2B Data , Online Qualitative Research, Digital Ethnography, Survey Programming, Creative Testing, Online Surveys, DIY Surveys, and Online Research Panel

Locations

Employees at Dynata

Updates

  • View organization page for Dynata, graphic

    140,510 followers

    🎯 Are you ready to supercharge your advertising campaigns? Join Dynata and LiveRamp for a webinar on leveraging attitudinal data to enhance your campaign targeting. Join our 45-minute webinar to discover: 🚀 Strategies to seamlessly integrate attitudinal data into programmatic buying for maximum impact. 🔍 How brands and agencies can create their own first-party data while staying privacy-compliant. 📊 Holistic measurement techniques to evaluate the effectiveness of your new audience approaches. 💼 Real-life case studies of brands that have successfully built massive, high-value audiences with attitudinal data. 👇 Register today.

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  • View organization page for Dynata, graphic

    140,510 followers

    🎉 We are beyond excited to announce that Steven Millman, our Global Head of Research and Data Science, has been named the 2024 Hall of Fame Change Maker by the Market Research Council! 🏆 The MRC Hall of Fame Change Maker Award is one of the highest individual honors in market research. It recognizes the most impactful market researcher of the year for their outstanding work in advancing the industry. This prestigious award is given by the oldest market research organization in the world, making it an incredible accomplishment. Today, Steven attends the ceremony to accept this well-deserved recognition, and we couldn't be more proud. Please join us in congratulating Steve and wishing him all the best! #MRC #2024ChangeMaker

  • View organization page for Dynata, graphic

    140,510 followers

    🌟 Meet the Team🌟 This week, we're shining the spotlight on Eric Ritter, our Senior Director of Customer Success, based out of London! 🇬🇧 Eric is driven by the opportunity to learn something new every day, improve his skills, and positively impact those around him. Seeing the tangible results of his hard work, whether it's completing projects or helping colleagues grow their skills, keeps him motivated and passionate about his role. As Senior Director of Customer Success, Eric sees tremendous potential in expanding our core offering of high-quality panel data by adding supplementary services. This approach meets client needs, differentiates our offerings, and enhances customer loyalty by providing comprehensive research solutions. Learn more about careers at Dynata 👉  #Dynata #MeetTheTeam #employeespotlight

  • View organization page for Dynata, graphic

    140,510 followers

    💼 Dynata has partnered with The RepTrak Company, the global leader in reputation data and insights, to revolutionize how companies protect their value and enhance their impact. By providing access to our high-quality, fully-permissioned data from over 62 million panelists, we've helped RepTrak boost efficiency and speed to market.  Discover how our collaboration drives data-driven insights and empowers businesses to succeed in reputation, brand, and ESG! 👉 Learn more https://lnkd.in/dJC8b-3Z #RepTrak #data #insights

  • View organization page for Dynata, graphic

    140,510 followers

    We are thrilled to announce that we've fully emerged from Chapter 11 bankruptcy filing with a significantly improved capital structure - we've reduced almost 40% of our total debt.   Michael Petrullo states “The strength of our relationship with our new equity owners and their belief in Dynata’s distinct advantage in the marketplace was the catalyst to forming our prepackaged plan and moving so swiftly through the Chapter 11 process, and I am excited about what is to come." Read more: https://lnkd.in/g5Yj2fnF

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  • View organization page for Dynata, graphic

    140,510 followers

    🎉 Heading to Quirk's NY this week? Don't miss out on the fun at the Dynata booth (#107)! 🍩 A donut wall to sweeten your day. Swing by for a sweet treat and the chance to download Dynata's Panel Book, packed with valuable insights. 🍸 And that's not all! We're proud to be a sponsor of "Cocktails with Quirk's" on Wednesday, 7/17. After an exciting first day, Join us at Dynata booth #107 from 5:15 pm to 6:30 pm for Dynata's signature cocktail, the "Quality Quencher" along with great networking opportunities and a chance to win an exciting prize! Looking forward to connecting with everyone attending. See you there!  #QuirksNY #Dynata 

  • View organization page for Dynata, graphic

    140,510 followers

    Don Simons, our EVP of North American Sales at Dynata, dives into the nuts and bolts of Synthetic Sampling in market research. 📊 What is Synthetic Sampling? Synthetic sampling uses computer algorithms, especially Large Language Models (LLMs), to create artificial data that mimics real-world responses. This technique provides insights into consumer preferences and trends without relying solely on traditional surveys. Why the buzz now? Learn more 👉 https://okt.to/eaWzpx #syntheticsampling #Dynata #surveydata

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Funding

Dynata 2 total rounds

Last Round

Debt financing

US$ 31.5M

See more info on crunchbase