📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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🎙 On today's episode of the Behind the Numbers #podcast, we discuss the one major hurdle to #AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, and more. Watch the full discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens: https://lnkd.in/eyfrzWdB
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📣 Our Creator Economy webinar starts in 2 hours! Join Jasmine Enberg and Marissa Coslov as they discuss the evolution of the creator economy, strategic insights for brand marketers, and more. Save your spot: https://lnkd.in/ej9-9xWN #webinar #creatoreconomy #creator #marketing
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Alexia George, marketing manager at Net Conversion, leverages EMARKETER to confidently predict future trends in marketing and media. By understanding shifting consumer habits—including the evolving needs and behaviors of millennials and Gen Z compared to older generations—and how economic shifts affect spending and media consumption, she helps clients seize opportunities and fuel profitable growth. Discover how EMARKETER’s insights have empowered Net Conversion to stay ahead of industry trends and drive success for their business—read the full case study here: https://lnkd.in/gRHWhP37
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At EMARKETER, we help revenue-driving teams win with our data-driven insights, anticipate emerging trends in digital marketing, validate recommendations in pitches and presentations, and generate more qualified leads to fill their pipelines. But don't just take our word for it... For over 25 years, key decision-makers at the world's leading brands have found EMARKETER research critical to their success. Click here to see what some of our valued clients have to say: https://lnkd.in/eJdnnm_r #IAmAnEMARKETER
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🛒 Sometimes, consumers don’t behave as we expect. Despite being digital natives, Gen Zers still prefer browsing in-store. They are also less likely than any other generation to order fast food via drive-thru. What do Gen Z's shopping habits across beauty, apparel, and more mean for retailers? Access the charts here: https://lnkd.in/et-tYDYb #genz #shopping #retail #ecommerce
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Four in 10 US agency and marketing professionals worldwide say they’re reallocating budget from linear TV to CTV, according to data from Interactive Advertising Bureau, Advertiser Perceptions, and Guideline. Download our lookbook, “4 CTV Ad Trends to Guide Your Investments for the Second Half of 2024,” made possible by MNTN, for insight on what’s closing the gap between linear and CTV advertising. Download Now: https://lnkd.in/gX8rFTFa #CTV #TVadvertising
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On this week's episode of The Banking & Payments Show, we're discussing whether or not the financial services sector should leverage social media influencers, how many users have seen someone reviewing or recommending financial products on social platforms, and whether the risks of using "finfluencers" outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast: https://lnkd.in/eWvMg3QF #podcast #socialmedia #influencer #finfluencer #financialservices
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📢 Happening Now: https://lnkd.in/dhvCN_Ar Join us as our senior analyst Evelyn Mitchell-Wolf discusses the latest trends in search advertising and shares the insights needed to maximize your search strategy. This Meet the Analyst Webinar is made possible by DISQO.
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At EMARKETER, we’re predicting that about 20% of U.S. marketers won’t use influencer marketing this year. What’s holding them back? Jasmine Enberg weighs in with a Hot Take on why brands aren’t working with creators and are wanting to “play it safe.” Join Jasmine and Marissa this Friday as they discuss the evolution of the creator economy, monetization strategies for creators, and why skeptical marketers now have no choice but to embrace creator content. Register for the webinar: https://lnkd.in/eRRcXFUE #webinar #creatoreconomy #creator #marketing