fieldTRUE

Holey Bok Choy, anyone? Flea beetles made tiny holes in this bok choy. As the bok choy grows up, the holes grow with it. There’s nothing wrong with this product, but we can’t sell it because of the holes. Now this bok choy field serves as a “trap crop” for us. The flea beetles like it and will stay put. But if we chop up the field, the chopper will only displace the flea beetles and they will simply find a new home in a different crop. Since we can’t kill pests organically, we just have to let it happen. Insects like some crops more than others, so we plant trap crops in between varieties because the bugs are unlikely to cross over into the next row. Be honest, would you buy holy bok choy next time you’re at the store? #BokChoy #FleaBeetle #TrapCrop #Organic #Agriculture

Are you headed to @eco.farm this week to reconnect with friends & colleagues, learn about ecological farming practices, or sharpen your advocacy skills? Make sure to join CAFF staff and board members for lots of great workshops and events. Thurs/Jan 18th 3:30pm Disaster Preparedness for Farmers with CAFF’s Josefina Lara Chavez, Stephanie Stevens & Winona Dorris, California FarmLink and Katie Brimm, Farmer Campus 3:30pm California Food Policy for Farmers with CAFF’s Paul Towers and Peter Ruddock, Resilient Foodsheds 6:30pm Intergenerational Mixer, including live music and drinks, co-hosted with CAFF, California FarmLink and CCOF Fri/Jan 19th 1:30pm Farmer and Farmworker Solidarity with CAFF’s Evan Wiig and Aura Aguilar, North Bay Jobs with Justice (NBJWJ) 3:30pm Farm Bill Town Hall moderated by CAFF’s Paul Towers Sat/20th 8:30am Debating Reformism: The State’s Role in Food System Change with Antonio Roman-Alcalá of @csueb, Jamie Fanous of CAFF, Jeneba Kilgore of Agroecology Commons, and Veronica Mazariegos-Anastassiou of Brisa Ranch #ecofarm2024 #agroecology

Join us next Tuesday, September 12th for one of our favorite annual events, our highly anticipated Food & Beverage Forum, where you'll have the opportunity to engage with CEOs, CFOs, heads of sales and marketing, investors, and advisors. Many thanks to our sponsor Baker Botts for hosting us and to our other event sponsors: 3P Partners, BPM LLP and Naturally Bay Area Register Here: https://lnkd.in/eAQbxcBq Panel Speakers: • Jennifer Barney, Founder, Barney Butter • Colin Davidson, Partner at OMNIUM • John P. Hvizda, SVP, Retail & Private Brands at Challenge Dairy Products • Deborah Luster, Chief Impact Officer and Founding Team, Goodles • Justin Smith, President at Cache Creek Foods • Carol Barsotti, President at fieldTRUE • Rob Hurlbut, Managing Director at Agriculture Capital • Colin McElroy, VP at AGR Partners • Stephanie Robbins, Co-Founder, Hyht Bites, Inc. • Dan Howell, CPG R&D • Jeremy Huish, JD, CPA, Corporate Transition Consulting • Kerry Withrow, RBC Wealth Management Product Showcase: 3P Partners BPM Cache Creek Foods Challenge Dairy Products, Inc. Dokkaebier EXEER Botanical Beverages G's Dry Hard Ginger Goodles Hooked Coffee MEDIA LUNA VINEYARDS LLC MIZO Sola Bee Farms Taika Three Chord Bourbon, Inc Wynn's Kitchen Ramin Bagheri, Anthony Cheng, Donna Katz, Natalie Ma, Chris Tran, Byung Sa, Jacob Askins, Michael Plesha, Nicole DeMeo, Rachel Quinn 🌱, Craig Hamm, CPA, CVA, Terry Hill, Sam Dibble, Christina Bui, J. Dylan Malot, Sabrina Ritchie, CMP, CAE #foodandbeverage #middlemarket #Growth #mergersandacquisitions #sanfrancisco