Have you heard? Hasbro is the #1 toy and entertainment gaming licensor! 🙌 According to the new "Digital Toys at Play" report published this week by SuperJoost, Hasbro is the top-performing IP licensor in the video game industry - and our MONOPOLY brand is the top revenue-driving franchise. 🎩 Big congratulations to our Digital Licensing team on this recognition, and our tremendous partners who bring our iconic IP to life across all gaming platforms. 🎮 Read more below in Kidscreen or check out Joost van Dreunen's SuperJoost Substack: https://lnkd.in/guYUNvpp
About us
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
- Website
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http://www.hasbro.com
External link for Hasbro
- Industry
- Manufacturing
- Company size
- 5,001-10,000 employees
- Headquarters
- Pawtucket, RI
- Type
- Public Company
- Founded
- 1923
- Specialties
- Play, gaming, and toys
Locations
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Primary
1027 Newport Ave.
Pawtucket, RI 02861, US
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11 Canton Rd
Yau Tsim Mong, Hong Kong, HK
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Avenida del Parque 4928
Huechuraba, Santiago Metropolitan 8580000, CL
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1027 Newport Ave
Pawtucket, RI 02861, US
Employees at Hasbro
Updates
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Heading to #GenCon this August? Catch Tanya Thompson on this awesome panel from our partners at WiT - Women in Toys, Licensing & Entertainment!
Are you headed to Gen Con? Don’t miss WiT’s panel on the future of tabletop gaming! Join us as we delve into how female innovators are breaking barriers and leveling up gender diversity in the industry. From creating blockbuster hits to shaping the future of gaming, hear from the pros behind iconic games as they share their journeys, successes, and game-changing strategies. The panelists include: 🎲 Carly McGinnis, Exploding Kittens, Inc. 🎲 Elizabeth Hargrave, Game Designer, Wingspan 🎲 Lysa Penrose, Ravensburger 🎲 Tanya Thompson, Hasbro, Inc. 🎤 Moderated by Jennifer Graham-Macht, Keymaster Games These women are breaking barriers, fostering inclusivity, and transforming the industry one game at a time. Don't miss out on this chance to explore how women are leading the charge in the tabletop industry. Learn more here: https://bit.ly/3LxlXns #womenintoys #licensing #entertainment #GenCon2024 #TabletopGaming #WomenInGaming #WiTPanel
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It's a board game... inspired by a mobile app... inspired by a board game! 🤯 MONOPOLY GO! EDITION board game hits shelves today! 🎉 Below, Fast Company dives into the collaborative design process between Hasbro and our partners at Scopely to bring the record-breaking game from mobile to tabletop. “With a mobile game, there’s a lot of calculations that the program does in the background,” says Brian Baker, Hasbro’s SVP of board games. “We had to make sure that a lot of the transactions were really simple for the players, so that we could maintain the level of energy and that Monopoly Go the mobile game delivers. Another challenge is that the mobile game never ends. [. . .] One of the things we had to do with the board game is actually create an end state.” The MONOPOLY GO! board game is available now in the U.S. at Target and Amazon 🛍️ https://a.co/d/1Ep6Uk3 #MONOPOLYGO #MONOPOLY #BoardGame #Games #Target #Amazon
How Hasbro turned its popular Monopoly Go mobile app into an addictive new board game
fastcompany.com
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📢 Exciting news! Today, we welcome two new leaders to complete our Executive Team. 🐲 John Hight joins Hasbro as President of Wizards of the Coast! A gaming industry titan who previously oversaw the Warcraft franchise at Blizzard Entertainment, John will lead strategy for MAGIC: THE GATHERING and DUNGEONS & DRAGONS while driving continued global growth for the division and uncovering new storytelling tabletop and digital experiences. 🤝 Holly Barbacovi returns to Hasbro as Chief People Officer! Holly, a seasoned HR leader, will lead Hasbro’s global HR organization, building a people and culture strategy grounded in Hasbro’s values around play to attract and retain top talent. Holly previously served as Wizards of the Coast’s Vice President of Human Resources. We are thrilled to welcome her back in a new capacity! Read more here: https://lnkd.in/gjEAajfe Welcome, John and Holly! #TeamHasbro #LeadershipUpdate #WoTCStaff #MagicTheGathering #DungeonsAndDragons #ThoughtLeadership
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🥂 Great news! Hasbro took home the award for Licensee of the Year in the Food and Beverage category at last night's China Licensing Awards, presented by Licensing International! Our teams were recognized for their work on the MY LITTLE PONY Candy & Cookie Collection. 🦄 Congratulations to our Licensed Consumer Products team, our team in the region, and our fantastic partners! 👏
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🎉 Hasbro has been recognized by Time Inc. in its inaugural list of America’s Best Midsized Businesses! The list, in partnership with Statista, ranks the 500 top-performing midsize companies that are leading the way for American business. 💼 Hasbro ranks #21 on the list, with an overall score of 92.97 and we are ranked third on sustainability transparency! 🙌 This recognition is a testament to the energy and power of our phenomenal team members in the U.S. and around the world - thank you! #TeamHasbro Companies were scored on positive revenue growth, employee satisfaction, and sustainability transparency. Learn more and see the full list here: https://lnkd.in/gAguYxBU
America's Best Midsize Companies of 2024
time.com
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Voting is now open for the 2024 Wonder Women Awards! ✨ Hasbro is proud to celebrate our 11 finalists in this year’s awards, presented by WiT - Women in Toys, Licensing & Entertainment. The annual awards recognize the remarkable women and women-led teams who are propelling the toy, consumer products, licensing and entertainment industries forward. 🙌 If you’re a member of WiT, be sure to cast your vote by August 2. Learn more about the outstanding group of finalists here: https://lnkd.in/gVhtMT7z Congratulations to all finalists! We can’t wait to celebrate the brilliant women shaping our industry at the awards ceremony on September 13 in Los Angeles. #TeamHasbro #WOTCStaff #HasbroEmployee #WePlayEveryday #WonderWomen #WiT #WomenInToys #WonderWomenEverywhere #WWA2024
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CHECK IT OUT: Our CEO Chris Cocks talked to Entrepreneur Media about his philosophies on leadership and innovation at last month's Collision conference in Toronto. On balancing tradition and innovation at Hasbro: "...it's understanding where you've been so you can understand where you're going...Probably the biggest lesson I've learned from it is to embrace the change and not fight it. When we embrace [change], we win, and we come out on top." Read more below! #ThoughtLeadership #CEO #BusinessAdvice #Toys #Games #Entertainment
Hasbro CEO Chris Cocks on the Toy Company's Future | Entrepreneur
entrepreneur.com
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ICYMI: The list of finalists for this year's UK Licensing Awards has been revealed, and Hasbro received 15 nods! 🎉 Huge congratulations to our team members and partners behind the following properties and campaigns. We’re grateful for your vision, creativity, and commitment to delivering premium brand experiences to our fans. 🙏 ❔CLUEDO: Best Licensed Promotions Campaign (Cooking Sauces Promotion with Premier Foods) 🎲 DUNGEONS & DRAGONS: Best Licensed Written, Listening or Learning Range (Adventurer Series from Hachette Partworks) 🐽 PEPPA PIG: What Kids Love Award Best Preschool Licensed Property (Age Group 0-5) Best Licensed Live Event (PEPPA PIG Fun Day Out! Touring Live Show from FieryLight) Best Licensed Promotions Campaign (PEPPA PIG 20th Anniversary Campaign with Royal Mail) Best Licensed Preschool Apparel or Accessories Range (0-5 Years) (PEPPA PIG Collection from Mori) Best Licensed Preschool Apparel or Accessories Range (0-5 Years) (PEPPA PIG x Natural History Museum Collection for F&F at Tesco from Blues Group) Best Licensed Preschool Apparel or Accessories Range (0-5 Years) (Personalised Christmas Sweatshirts from Roy Lowe) Best Licensed Written, Listening or Learning Range (PEPPA PIG Magazine from Story House Egmont) Best Licensed Food or Drink Range (PEPPA PIG Cereals from Whatever Brandz) 🤖 TRANFORMERS: Best Teen or Adult Licensed Property Best Film Licensed Property (TRANSFORMERS: RISE OF THE BEASTS) Best Licensed Adult Apparel or Accessories Range (Footwear and Accessories Collection from Design Asylum) And HASBRO GAME NIGHT for The Innovation Award (Family Pyjamas for Character.com from Fashion UK) Congratulations to our team members, partners, and to all finalists! Looking forward to cheering you on at the awards show on September 10 in London. See a list of all finalists here: https://lnkd.in/gANkadqb #AwardNoms #LicensingAwards #UKLicensingAwards #BrandLicensing #LicensedConsumerProducts #DungeonsAndDragons #PeppaPig #Transformers
Revealed! The Licensing Awards 2024 Finalists
licenseglobal.com
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Congratulations to our #FURBY team for the successful launch of “Furby Wuz Here” celebrating Furby’s original return one year ago. 🙌 An immersive campaign in NYC provides plenty of moments of surprise and delight for visitors journeying through Furby’s world – from a fur-lined crib decorated in 90s nostalgia, to Furby footprints, to wonderfully weird objects located throughout the city. If you're in NYC, check it out until July 17. Let us know what you think and share your own Furby sightings in the comments! 👀
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