Integrate

🎯 Mark your calendars for May 30 at 9:30 a.m. PST. 🎯 Join Steve Armenti, VP of Marketing at DigitalOcean, as he discusses the importance of building an opted-in and targeted marketing database. Learn to build better relationships with sales, prevent wasted spend, and keep your company more compliant. 🔑 Reserve your place now https://lnkd.in/diEk6_wB #BusinessGrowth #MarketingStrategy #ProfessionalWebinar #B2BMarketing

🚀 Elevating Marketing Precision in Economic Uncertainty 🚀 In challenging economic times, the pressure for marketers to perform is immense. Steve Armenti, VP of Marketing at DigitalOcean, highlights his preference for precision rather than scale and how it should guide our strategies today. Key Takeaways: 🎯 Focus on Precision: Revisiting strategies, retaining what delivers, and eliminating what doesn’t is crucial. 💡 Strategic Spending: Allocate budgets precisely to reach the buying groups that matter, thereby enhancing lead quality and conversion rates. 🔍 Tech Stack Efficiency: Purpose-driven technologies are key. Tech choices should solve specific problems and offer clear ROI. 🤝 Strengthen Sales Partnerships: High-quality leads foster better sales-marketing alignment, making every marketing dollar work harder and smarter. Explore more ways to maximize marketing efficacy at Integrate. #MarketingStrategy #LeadQuality #TechEfficiency #SalesAlignment

🚀 Redefining Account-Based Marketing 🚀 In a recent enlightening discussion with Steve Armenti , VP of Marketing at DigitalOcean, he invites us to rethink Account-Based Marketing (ABM) into a more dynamic, principle-based approach for our go-to-market strategies. 🎯 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 💡𝗕𝗲𝘆𝗼𝗻𝗱 𝗦𝗲𝘁-𝗮𝗻𝗱-𝗙𝗼𝗿𝗴𝗲𝘁: Moving away from traditional ABM campaigns. Do continuous engagement and alignment with sales. 💡𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗟𝗶𝘀𝘁 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Emphasis on constructing this list with sales teams to ensure a shared vision. 💡𝗧𝗶𝗲𝗿𝗲𝗱 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Breaking down account engagement into tiers: 🔹 𝗧𝗶𝗲𝗿 𝗢𝗻𝗲: High-value accounts needing custom-tailored engagements. 🔹𝗧𝗶𝗲𝗿 𝗧𝘄𝗼:Broader yet personalized approach with specific offers. 🔹𝗧𝗶𝗲𝗿 𝗧𝗵𝗿𝗲𝗲: Scaled marketing, leveraging the account-based lens. Follow Integrate to rethink how your organization approaches ABM. #AccountBasedMarketing #GoToMarketStrategy #SalesAlignment #B2BMarketing

🎯 Eureka Moment in B2B Marketing 🎯 Ever felt on top of your game with marketing metrics only to realize they didn’t align with sales results? Steve Armenti, VP of Marketing at DigitalOcean , once at Google, had that revelation when the MQLs were all in the green, but sales were in the red. At that moment, alignment took center stage. Follow Integrate for more tips and strategies on leveraging a full-funnel marketing strategy and building sales relationships to hit those KPI targets. #FullFunnelMarketing #SalesAlignment #MarketingStrategy #B2BMarketing

🚀 Embrace Precision and Transform Your B2B Marketing 🚀 Learn all about the crucial shift towards precision targeting in B2B marketing with Steve Armenti, VP of Marketing at DigitalOcean. His strategies help to accurately define the buying group, tailor marketing efforts, and significantly enhance ROI. 🚀 Key Strategies: Understanding the Real Target: It’s not just about who you think it is. The Pivot to Precision: Fine-tune your focus to multiply your results. Leverage Technology for Success: Integrate’s role is to refine and measure your marketing for optimal outcomes. Follow Integrate for more tips and strategies that can transform your B2B marketing effectiveness across every channel. #PrecisionTargeting #B2BMarketing #MarketingROI #StrategicMarketing

🚨Data quality is the foundation of a B2B marketing campaign’s success. However, unstructured leads will cause inefficiency, unpredictable follow-ups, and poor data handling, which will kill your marketing efforts and drain your money! 🚀Our newest blog offers strategies to: ✅ Enhance Operational Efficiency ✅ Leverage Advanced AI Analytics ✅ Ensure Strict Data Compliance ✅ Drive Sales and Marketing Success Ready to optimize your lead list management? Please read our blog here: https://lnkd.in/dgN-xHCv #B2BMarketing #LeadManagement #DataQuality

We are thrilled to announce a significant promotion within our team! Eric Krich has been elevated to Chief Privacy Officer, VP of Legal at Integrate. Eric's foresight in privacy protection propelled us ahead of the curve, recognizing its importance long before it became a market imperative. In this rapidly evolving landscape, with privacy regulations being adopted globally, it's crucial for us to lead on behalf of our customers. Eric's extensive experience and certifications in EU and US privacy management position him perfectly to navigate these complexities and drive our initiatives forward. Eric will now spearhead our company’s privacy strategy, ensuring we comply with global data protection regulations. His promotion underscores Integrate’s unwavering commitment to maintaining the highest standards of data privacy for our customers, partners, and employees. To read some of his insights on data privacy, check out a recent blog by Eric: https://lnkd.in/gpKrR5ST Join us in congratulating Eric on this well-deserved promotion! #Privacy #DataProtection #Leadership #Promotion #Integrate #TechSolutions

Another remarkable Customer Advisory Board Meeting is in the books! Thank you to our dedicated and intelligent customers for bringing insights, honesty, and collaboration. We work with the top minds in revenue marketing and marketing operations. Last week in Nashville, we were honored to take a deep-dive into a plethora of pertinent topics from B2B Market Trends, product strategy, future concepts and more. Our CEO, Jeremy Bloom, and VP of Product Marketing, Mike Riding, led some thought-provoking discussions around the challenges marketers and organizations face in a landscape that is increasingly complex, fraught with competition, and ever-changing due to legislative pressures. Our vision to drive B2B marketing forward shined through as we showcased the new features of the Integrate platform, including our revolutionary lead data governance, AI-powered marketing analytics, and comprehensive integrations. The "Place your Bets" interactive session was a real hit, as attendees got an opportunity to earmark virtual funds to innovative future concepts. Our "Customer Use Case" sessions from Jessica Kao (Cloudflare), Scott George (Vertex) and Gary Maggiolino (Intersystems) offered up an inside look into how customers leverage Integrate in their own unique ways to get the most value from our platform, operationalizing complex marketing strategies to drive massive ROI for their organizations. What stood out? The undeniable importance of reliable integrations, data governance, automation, compliance, and trust among partners! Stay tuned for more insights and trends from Integrate, your trusted partner in modern marketing operations! 🔛🎯 #CAB2024 #Integrate #ModernMarketing

✅ Webinar Alert: May 30 at 9:30 a.m. PST. ✅ Bad leads do more than miss targets—they hurt your brand and your finances. Learn effective data strategies and practical tips for a compliant and profitable database. 🚀 Refine your lead strategy for genuine ROI with us! Book your spot here https://lnkd.in/diEk6_wB #LeadQuality #DataGovernance #MarketingROI

🔍 Discover the secret weapon behind ZoomInfo's marketing mastery: Next-Generation Intent Data! Our latest blog highlights the impact of intent data on: ✅ Conversion Rates ✅ Customer Retention ✅ Overall Revenue Hear from ZoomInfo’s CMO, Brian Law, and Integrate's VP of Technical Consulting, Justin Eisner, on how intent data can elevate your marketing strategies. Read More Here: https://lnkd.in/gvz5pskt Tell us, in the comments, how you've used intent data in your marketing plays. #B2BMarketing #IntentData #RevenueGrowth #ZoomInfo #Integrate