Moloco is 10 years old, and we want to thank our invaluable customers for fueling our mission to construct a planet-scale machine learning engine that creates real value. Through all the ups and downs, thank you for believing in us. And we are also grateful to all Molocans, partners, and investors who have contributed to our success over the last decade. Now more than ever, we’re convinced that machine learning is the future of software — not an add-on. 🚀
Moloco
Advertising Services
Redwood City, California 35,689 followers
Machine learning-powered performance advertising solutions.
About us
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
- Website
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http://www.moloco.com/
External link for Moloco
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Google AdX, BigQuery, Machine Learning, Programmatic Advertising, Adtech, Advertising, Retail Media, DSP, and Demand Side Platform
Locations
Employees at Moloco
Updates
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Thinking about starting your own in-house ad business? Look no further! We have a comprehensive guide that covers everything you need to know — from setup to scale. Our guide dives deep into why retailers and marketplaces should enter the ad business and outlines the crucial steps and strategies for success. Whether you're just starting out or looking to optimize your existing setup, this guide is your go-to resource. Download the guide now: https://lnkd.in/gvHc9eiD
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Watch Moloco's General Manager of Growth Initiatives, Dave Simon, discuss our outcome-based marketing solution for streaming media built with our innovative ML-driven platform, as well as other industry insights in a recent interview with Jan Ozer. ➡ https://lnkd.in/g4F8jpx7
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Discover valuable insights from Sunil Rayan, CBO of Moloco, as he discusses overcoming challenges on sustaining advertiser performance amidst evolving consumer behavior in his interview with Ernesto Pagano, Managing Director and Partner at Boston Consulting Group (BCG). watch now: https://lnkd.in/g7zE6cs8
Machine Learning in Advertising
https://www.youtube.com/
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Curious about how ad profits supercharge eCommerce growth? Our latest blog dives deep into how ad profits significantly boost momentum for eCommerce businesses. 📈 Moloco is leading the way in commerce media innovation, showcasing our commitment to helping retailers and marketplaces thrive in the competitive online commerce landscape. Read the full article here: https://lnkd.in/gPSSXgsi
Commerce Media: How Ad Profits Fuel E-Commerce Growth | Moloco
moloco.com
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🌟 Big news for app developers! Moloco SDK is now a certified bidding partner for AppLovin’s MAX and Unity’s Levelplay, the industry's leading mediation platforms! Moloco SDK is designed with developers in mind, ensuring all cost savings are passed directly to our partners in the ecosystem without generating additional revenue for Moloco. We’re thrilled to bring our SDK to the market and provide better value to publishers and marketers. Dive into the details on our blog: https://lnkd.in/gMWixbRV
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Discover how Tencent's Level Infinite 'Nikke' partnered with Moloco to expand its user base using machine learning (ML)-driven engagement solutions, surpassing all expectations. The "Nikke" campaign achieved incredible results that not only met but exceeded targets, showcasing the power of strategic partnership and innovative mobile advertising solutions. ⭐Read more to learn how the 'Nikke" campaign exceeded the target ROAS and improved CPA performance, including the Day-7 install-to-action rate, outperforming several other advertising solutions. Link to the full case study: https://lnkd.in/gSnw6mw7
Tencent’s Level Infinite Exceeded ROAS Target for Nikke | Moloco
moloco.com
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New research indicates a significant shift in U.S. consumer preferences towards ads on streaming media platforms. David Simon, one of Moloco's experts on streaming media monetization, emphasizes the critical need for an optimal ads experience, noting that consumers may unsubscribe based on their ad experience alone. This research highlights the urgency for streaming platforms to overhaul their ad strategies. Read more → https://lnkd.in/gbzwimMM Special thanks to Vanessa K. from YouGov who conducted this research. #ads #adstrategy #consumerbehavior
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We are delighted to share the success of the Tech Toast, where Moloco partnered with Singular and MoEngage to host an incredible event in Bangalore last week. Our own Himanshu Gupta, Senior Growth Manager at Moloco India, took the stage for a thought-provoking panel discussion on Maximizing ROI Across the Funnel. The conversation featured industry leaders like Moengage’s Shivangi Boghani and Singular’s Mike Gadd, and focused on the synergy between adtech, attribution, and retention. Catch the highlights and relive the moments in our post-event video:
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🚀 Learn about the future of Machine Learning with Moloco! 🚀 At the recent Leaders in Mobile Growth conference in Delhi, organized by Branch, Moloco’s General Manager for India, Siddharth Jhawar, took the stage for a session called “Unleashing Machine Learning to Grow Your Business.” During the session, he decoded what happens inside a machine learning system and how it makes predictions that help performance marketers extract value from billions of users across the open internet. We're proud to have supported this event as platinum sponsors and to share valuable knowledge that pushes the boundaries of digital marketing and machine learning! #Moloco #MachineLearning #DigitalMarketing #MobileGrowth #TechInnovation
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