Norton Creative

We toasted our 10 year anniversary yesterday with a party celebrating our team, our clients, our friends, our families. Words cannot adequately describe the gratitude we feel for the relationships we’ve built and the opportunities to work with so many fantastic people and brands. Cheers to the next 10 years!

It’s always fun to connect with people from the restaurant industry, and today was no exception. We had a great event today in Orlando with our partners Trabon Group and Untappd. Thanks to everyone who stopped by today!

Please join us in Orlando this Thursday at Cafe Tu Tu Tango at 5:30pm for Industry Uncorked! We're co-hosting with our great partners Trabon Group and Next Glass- Untappd! We'll have light bites, drinks, and lively conversation with other leaders from the restaurant industry!

Congratulations to Lisa W. Miller on the inaugural episode of your podcast "Bring More Joy to The Table", featuring Norton Creative CEO Robin Blanchette! This episode covers a broad array of topics from building relationships over the pandemic to why consumers aren't behaving the way they did five years ago, to how we want people to feel when we leave the room. Can't wait to hear your next episode!

Happy International Women's Day from all of us Norton Creative! We are a 10-year old, restaurant creative services agency that is owned and led by women. "Whatever you choose to do, leave tracks. That means don't do it just for yourself. You will want to leave the world a little better for your having lived." Ruth Bader Ginsburg Thank you to all our team members that leave tracks. Here's to our next 10 years of providing service to the hospitality industry.

We had an inspiring and exciting couple of days at the Best Practices Conference by GuestXM - Now Powered by Black Box Intelligence™ ! We appreciated the stories and experience shared by the speakers alongside the industry insights and data. From Monica Rothgery to Lisa W. Miller, Will Guidara, Emily Williams Knight, Ed.D., and especially our former colleague Marty Wadsworth! We walked away with stories, information, and ideas on building a more joyful, inclusive, sustainable industry focused on connecting people and providing unreasonable hospitality to our teammates and our clients.

Celebrating a decade of turning heads and building brands! 🥂   As Norton marks our 10-year anniversary, we want to express our heartfelt gratitude to our exceptional team and to the loyal clients who made it all possible. Over the past decade, we've brought together a unique blend of deep hospitality expertise and keen creative chops to craft data-driven marketing solutions for clients big and small. And we're honored to say that our work has made a positive impact on hundreds of brands—from attention-grabbing brand identities and scroll-stopping websites, to mouth-watering social campaigns, jaw-dropping interiors, eye-catching menus, and more. The best part? We’re just getting started. Join us in raising a glass to 10 years of growth, and to many more milestones ahead! 

We were honored to participate in Fogo de Chão’s Global Leadership Conference this week in San Antonio. We are grateful for the partnership, and can’t wait to see what’s next for this brand and their amazing team. And - as always - we are inspired by Lisa W. Miller and her message of joy! Thank you to Barry McGowan and Janet Gieselman for having us! lol

We appreciated this recent The New York Times article (https://lnkd.in/gEgByAZZ) on menu trends for 2024 and loved that they called out some of our favorite hometown restaurants. More importantly, they highlighted some menu trends we’ve been working with since the pandemic: smaller, more operationally efficient menus, simplicity in the language, differentiated branding elements, and a focus on the people who bring the food to life.   In the ten years we’ve been around, we’ve designed hundreds of menus for brands of all shapes, sizes, ages, and stages. Every menu we design blends the unique visual identity of the brand with the power of data and menu engineering. The objective is always to help restaurants (whether it’s a one-unit fine-dining concept or a 2000-unit casual dining brand) showcase their most important and most profitable items to increase sales and dining frequency - items that pull consumers into the restaurant and – hopefully – back for more. See below for some of our recent work!

Congratulations to the team at Homeward Kitchen for the first of what we hope will be many locations centered around all-day comfort food served fast! We were delighted when the team at Golden Corral came to us to help them bring this new concept to life. From brand positioning to customer journey to signage and menu design, photography, and guest touch points, our team worked alongside the Homeward Kitchen group to help bring this brand to life. We have been honored to participate in the launch of this exciting new concept and look forward to continuing to help them grow as more of these pop up around the country in the coming months and years! Check them out – and definitely try the 12-Hour Potroast and the Cajun Mac and Cheese! We continued to be grateful for the opportunity to work alongside and learn from some of the best in the industry! Lance Trenary Paul “Skip" Hanke Dr. Darryl Mickler, DBA, MBA. Angela Hughes Shelley Wolford Dawn Gillis Erika Buesing