At PadSquad, we’re always looking to help brands reach their audience while maintaining authenticity. For example? We transformed fun, lighthearted short videos tailored to Gen Z into interactive rich media ads to drive engagement and site traffic for the American Dairy Association and Savor Recipes. Read on to get the full scoop from Lance Wolder via Forbes: https://lnkd.in/dYkxNMYH
PadSquad
Advertising Services
New York, New York 5,388 followers
Remarkable creative designed for Humankind
About us
We infuse creativity and emerging ad tech into immersive, consumer-friendly mobile rich advertising experiences. Providing our brand partners with innovative ad formats and features at scale within premium publisher environments. Our award-winning work results in stellar performance, long-standing partnerships, and reputation thats second to none with Fortune 100 brands.
- Website
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http://www.padsquad.com
External link for PadSquad
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Custom Mobile Rich Media, Mobile Advertising, Programmatic mobile rich media, digital advertising, and digital creative + innovation
Locations
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Primary
Get directions
368 9th Ave
9th floor
New York, New York 10001, US
Employees at PadSquad
Updates
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What’s the state of free ad-supported television (FAST)? Our Head of Strategy and Marketing, Lance Wolder, recently shared his thoughts with The Current about how FAST platforms have become go-to destinations for passionate niche audiences, and how unique ad experiences can help bridge the gap to solve its current perception challenge. Read the full article here: https://lnkd.in/e34Qtk2f
The free ad-support streaming television (FAST) space has been on the rise. Nielsen said in a recent report that Tubi and The Roku Channel saw "significant year-over-year growth" in TV usage in the U.S., with the former up 43% and the latter up 36% from May 2023. But while FAST has quickly found footing over the last year, experts we spoke with expect big changes in the year to come. #streaming #advertising #livesports
FAST platforms are on the rise. How can they keep up the momentum? | The Current
thecurrent.com
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🎁 Transform casual browsers into committed buyers with shoppable creative this holiday season. Make it easier for shoppers to get inspired and check gifts off their lists by incorporating shoppable creative into your media mix. Not only do shoppable ads provide a seamless consumer experience, but they move consumers through the funnel more quickly to purchase. Discover more in Part 2 of our Holiday Quick Start Series here: https://lnkd.in/gSWu3qeB
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"[Remarkable creative] is not just about promoting a product or service, it really is about about being memorable and ultimately giving consumers something to talk about.” - Jennifer Klimek-Gavin, PadSquad SVP of Creative and Innovation Dive into our latest blog post where we recap the key themes of Cannes Lions 2024 and our time on stage with with Kara Gelber and Liz Caselli-Mechael at Stagwell Sport Beach and with Valda Coryat at Brand Innovators. Here’s a quick look ⬇ 🤝 The Intersection of AI and Creativity ✅ Authenticity in Advertising 📈 The Rise of Media Networks https://hubs.ly/Q02DYqDt0 #CannesLions
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🎁 It's the most wonderful time of the year...the time to start planning for holiday 2024! This year, unwrap our 4-part Holiday Quick Start Series to make holiday planning a breeze. From driving full-funnel KPIs with high impact creative to shoppable ads and cross-device interactive video - discover the best strategies for engaging shoppers this holiday season. Dig into Part 1 now ➡ https://lnkd.in/ekuHmwav
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Thanks for the fabulous chat, Valda Coryat!
McCormick & Company’s Valda Coryat joined us on the Influential stage alongside her moderator PadSquad’s Lance Wolder for a fabulous fireside chat! Valda and Lance talked leveraging artificial intelligence and machine learning to lead to more nuanced consumer insights and targeted campaigns on Day 3 of our Marketing Leadership #BISummit held during the Cannes Lions International Festival of Creativity from June 17-20th 📢 SUBSCRIBE to our YouTube Channel to get all the latest stage content, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingLeadership #Leadership #Cannes2024 #CannesLions #FestivalofCreativity #Creative #CreativeCommunity #FrenchRiviera #BeachStage #Day3 #Influential #FiresideChat #McCormick #PadSquad
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🍉 Today marks the summer solstice and the official first day of summer! Check out these need-to-know strategies for making a splash with CPG and Alcohol purchasers this summer. https://hubs.ly/Q02wJwKs0