Pocus

Signal Partner Spotlight is back! This week we’re featuring gifting platform Sendoso. Gifting is an often overlooked move that, when applied strategically, can achieve some pretty amazing results. Modern buyers expect sellers to be more consultative than ever before, and building a strong relationship can be the difference between winning a deal or losing. The Sendoso x Pocus integration enables teams to send a meaningful gift with 1 click from directly inside their Pocus inbox, driving up to a 40% increase in outbound response rate. If you’re considering testing a gifting playbook, here are a few tips to get you started:  ▶️ Be selective in which accounts (and who at those accounts) receives a gift. Think surprise and delight, not physical spam! ▶️ Quality and personalization of the gift is key. Show your prospects you value them and have done your research. ▶️ Timing is everything. Use account signals to send your gift when it’ll have maximum impact. Check out the Sendoso x Pocus gifting playbook below for some ideas on how to integrate gifting into your outbound strategy.

By now you probably know that we host an awesome GTM community on Slack. But did you know that one of the channels in our community is exclusively dedicated to job openings in GTM? In fact, we just had a Pocus customer specifically seek out a new hire from the community because they knew it was such a great place to find talent. If you’re looking to make a change (or you’re hiring!) apply to join our community. It’s a great place to make connections, learn from GTM experts, and find your next role. (Psst… lots of jobs are #remote too, if that’s your thing!) Here are a few that were recently posted: 💻 Weaviate has a dozen roles open right now, including Senior Full Stack Engineer, QA Engineer, Lifecycle Marketing Manager, and Product Marketing Manager 💻Inferless is looking for a Founding Technical Product Marketer 💻 Superchat is hiring multiple roles including Product-Led Sales Manager (German required), Backend Engineer, and Visual Designer

How is AI *really* affecting GTM strategies? It can be tricky to separate the tools (powerful and game-changing) from the toys (shiny and fun, but limited value-add). In our recent GTM 2024 webinar, co-founders Alexa Grabell and Isaac Pohl-Zaretsky shared some of their thoughts around how Pocus approaches AI. The TL;DR is focus on the jobs to be done. Where are sellers spending a lot of time? It can be tempting to start with a solution, but that often results in a toy — not a tool. Missed this webinar? Catch the replay to learn more about: ✨ The trends we’re seeing in GTM ✨ How Pocus is building for the future ✨ Our recommendation for adding a PLS motion, best practices for building a GTM tech stack, and more!

Over the past 10 years, Superhuman built a cult following of users who are obsessed with hitting “inbox zero” every day. Head of Sales Andrew Johnston knew the key to moving upmarket would be to find power users at target enterprise accounts who could serve as “land and expand” entry points. How did he uncover these high-value leads for his team and build repeatable, scalable playbooks for moving upmarket? Read our recent case study to get all the details, including: 👉Superhuman’s most popular playbook 👉how Andrew’s team maintained their high bar for customer delight 👉the data-backed story telling strategy Andrew employs to expand pipeline

A few weeks ago, we launched our Signal Marketplace, designed to make it easier than ever to see the valuable signals from all of your sales tools in one place. Today we’re spotlighting one of our founding Signal Partners: Navattic. Navattic lets prospects get hands-on with your product earlier in the buying journey through no-code interactive demos. The engagement data from these demos can be some of the highest intent signals available to a GTM team. With the Navattic x Pocus integration, you can see exactly who is exploring your product, how frequently, and what topics they’re most interested in. These signals enable you to run playbooks like: - Engaging a target account who has viewed a product feature demo. - Reengage inactive accounts with new feature demos. - Upsell customers who watch an in-app demo for a premium feature. Get the details on all of these playbooks via the link below.

Raise your hand if this sounds familiar:  👋Every morning your inbox is full of (very) cold outreach from SDRS 👋Logging into LinkedIn = a deluge of messages from reps  👋All day you’re getting pings for random connection requests from vendors So, how do you stand out in this crowd of spam? This is exactly why we created the W.A.R.M. framework. 🔥 Using W.A.R.M. you can take your outbound from spray and pray to targeted and effective. W.A.R.M. stands for: Well-defined TAM Authority Relevance Make it personal In short, know who you’re targeting, why you’re reaching out to them, and tailor your message to their needs. Using signals like product engagement, network overlap, marketing engagement, and firmographic or demographic data can help narrow down your target and personalize your outreach. One last tip: when you’ve identified your signal and crafted your W.A.R.M. outbound, don’t just set it and forget it. Keep iterating and testing to make sure your message stays fresh and relevant. You can read more about the W.A.R.M. framework and our tips for implementing signals on our blog.

Wishing everyone a happy 4th of July tomorrow! And to all our fellow marketers, may you come back rested and refreshed from 24 hours without a request from sales for a testimonial from your tallest customer with the coolest walk. 🫡

Recently we caught up with Angelica Ismailos, Head of Demand Generation at Vercel, for an AMA on all things intent: - How she thinks about inferred vs. declared intent - Her framework for experimenting with intent signals - How she runs auto-outbound campaigns that generate results without feeling spammy - a must for any growth marketer! Whether you’re just starting to implement intent signals or you’re looking to level up your demand strategy, there are valuable takeaways in this interview. You can get all of Angelica’s insights via our blog recap or by watching the full AMA.

If you missed last week’s GTM 2024 webinar, you missed A LOT. Pocus co-founders Isaac Pohl-Zaretsky and Alexa Grabell covered 🔮Why sales have felt like such a slog in 2024 🔮How focusing on more signals, more data, and more emails has made GTM harder 🔮What Pocus has built to solve these problems You can watch the replay at the link below!

More efficiency and visibility > more random data points and emails sent. Love hearing feedback like this from our friends at monday.com! Tom Ronen and his team need to spend their time where it matters most: with their customers. Pocus helps them unlock the data they need and run their GTM playbooks efficiently so they can focus on helping their customers become Monday power users for life.