Unlock the secrets to building and selling products people want to buy Join our Foundations course for hands-on experience and proven strategies to shape products that hit the mark 🎯 Enroll today >> https://loom.ly/WN_AKdE What you'll gain: 1️⃣ An in-depth exploration of Pragmatic's acclaimed Framework that has driven product success across the globe. 2️⃣ Real-world scenarios and case studies to sharpen your decision-making skills. 3️⃣ Access to a vibrant global community of product leaders for networking and lifelong learning. Invest in Pragmatic's Foundations Course and become a strategic, innovative, and impactful product manager. 💡
Pragmatic Institute
Professional Training and Coaching
Phoenix, AZ 42,201 followers
Expert-led product management and product marketing training that you can apply right away.
About us
Formerly known as Pragmatic Marketing, Pragmatic Institute is one of the world’s largest and most-respected product and data training companies on the market. By using what our successful alumni describe as the “Pragmatic Approach,” we apply a unique lens to our training methods and provide usable and battle-tested tools to ensure success throughout each stage of the business journey. In addition to offering instructor-led online and in-person training, we also provide hands-on practice, templates and access to an alumni community where you can connect with peers around the world. Here at Pragmatic, we make it our business to ensure you make an impact on your product, your company and your career from day one. Unlike other training programs, Pragmatic consistently cultivates the latest in thought leadership and insight from industry leaders and utilizes the most up-to-date business solutions to deliver accurate and market-ready principles at every turn. With nearly 30 years of experience in the industry, Pragmatic Institute has successfully trained more than 200,000 professionals at 8,000 companies across six continents. With our continued ability to hone world-wide practices and profitable methodology, we have cultivated an impressive international community of product management, product marketing, product design and data science experts. These success stories are truly changing the way people do business. Each of our principles are developed from real experiences rather than “textbook theories.” At Pragmatic it’s not “if” you’ll learn the skills to be successful, but “when.”
- Website
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http://www.pragmaticinstitute.com
External link for Pragmatic Institute
- Industry
- Professional Training and Coaching
- Company size
- 51-200 employees
- Headquarters
- Phoenix, AZ
- Type
- Privately Held
- Founded
- 1993
- Specialties
- product management, product marketing, and data science
Locations
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Primary
Get directions
Phoenix, AZ 85050, US
Employees at Pragmatic Institute
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Steve Gaylor
Instructor, Pragmatic Management at Pragmatic Institute (Pragmatic Marketing + TDI)
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Cindy Cruzado
Executive leader in Product Management and Product Marketing, certified instructor at Pragmatic Institute, masters swim coach and Aquabike/Triathlete
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Will Scott
B2B Product Management and Marketing Executive & Educator
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Paul Young
Executive Leader in Product Management and Marketing
Updates
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"You can do the bare minimum, doing just what's expected. But great PMMs distinguish themselves by consistently adding that extra degree of effort and building a credible reputation over time." Francisco Bram, former Head of Product and Growth Marketing at UberEats, believes that great Product Marketing hinges on a customer-centric approach, unified campaigns, effective collaboration with product teams, and a focus on continuous improvement and adoption. Want to discover more secrets to success? Tune in to our podcast to learn more >>
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We're curious to hear your thoughts on the role of AI in today's tech landscape! Do you see AI as a standalone product or just a feature within a larger system? Cast your vote and share your reasoning in the comments below. Let us know where you stand on the role of AI in Product!
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Product managers, elevate your game with a simple yet powerful habit: weekly journaling. Inspired by successful practices in the industry, like those shared by Elaine Chao, this reflective practice can significantly impact your effectiveness and emotional resilience. The goal? Each week, take 15 minutes to document what happened, how you felt, and any observations, encouragements, or challenges. This can help you: * Identify patterns and trends that influence your decisions, career-related or not * Process emotions and reduce stress * Refine your strategies based on reflective insights By regularly reflecting on your experiences, personal and professional, you can gain valuable insights that enhance your skills and drive better outcomes. Do you already journal? Sound off in the comments on how it helps you as a product manager. If you don't journal yet, what are you waiting for? Discover more benefits here: https://loom.ly/jxS9Qbw
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Ready to elevate your product roadmap from drab to fab? Join our Mastering the Product Roadmap workshop to revamp your techniques, maintain alignment, and secure stakeholder buy-in. https://loom.ly/G-wjeLA
Mastering the Product Roadmap | Pragmatic Institute
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Interviewing for product management positions is unique and challenging. It requires a specific set of skills and a deep understanding of product lifecycle and the market. Our guide provides you with insights and tips tailored to the distinct demands of product management interviews. Whether you're transitioning from another field or looking to enhance your current skills, this ebook will equip you with the knowledge and confidence to succeed. Dive in 👉 https://loom.ly/fypfr08
Ace a Product Manager Interview | Pragmatic Institute
pragmaticinstitute.com
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Transforming User Interviews into Strategic Business Requirements Replay Didn't catch our livestream earlier? Fear not! Discover how to expertly convert user interviews into business requirements and user stories in our instant replay from today's webinar! We welcomed Steve Hamrell, a product leader from brands like Carvana, Disney, DealerSocket, and beyond, to discuss how to strategically convert insights gathered from user interviews into precise business requirements. In this conversation, Steve shared ways you can: • Develop streamlined methodologies for synthesizing multiple user interviews to identify recurring themes. • Establish a robust feedback loop with customers to ensure their needs are accurately captured. • Utilize data-driven decision-making processes to evaluate user insights and ideas effectively. • Formulate precise and targeted questions for customer interviews to elicit valuable information.
Transforming User Interviews into Strategic Business Requirements Replay
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We love your roller coaster analogy! 🎢 It's a perfect fit for the tech product marketing journey. And AI is definitely adding some loops to the ride! We're thrilled you find our courses and community valuable. Continuous learning and engaging with peers is vital, and we're here to support you every step of the way! Keep riding with confidence, and remember, you're not alone – our community is always here to share, tackle challenges, and celebrate successes together. 🎉
Top 100 Product Marketing Leader. Complex Problem Solver. Innovative Storyteller. GTM Lover. Customer Obsessed. Tech Nerd. Elder Emo. Dog Mom.
Being a product marketer in tech is like riding a roller coaster 🎢 – exciting, fast-paced, and with a healthy dose of "oh no, what's next?! 😱 " New technologies, trends ,and product strategies are constantly popping up–not to mention AI just keeps getting more powerful (maybe too powerful? 🤔). While it is incredibly exciting, it also means you have to constantly be learning. For me, that means engaging with communities like Pragmatic Institute, which is a goldmine for Product Marketers (and our fellow Product Managers!). They offer killer courses, workshops, and certifications on everything from market-driven decision making to crafting product messages that resonate 🔥. The best part? It's not just about the knowledge bombs you drop on your team after a course (although, let's be honest, those are pretty sweet). It's about the entire learning journey – the "aha" moments, the convos with colleagues grappling with the same challenges, and the feeling of accomplishment when you finally nail a new concept. Surrounding yourself with a network of peers who are equally passionate about growth can be incredibly inspiring. Sharing experiences, discussing challenges, and celebrating successes together fosters a collaborative environment where we can all learn from each other. My best advice? Take the time, invest in yourself. Seek out new information (courses, newsletter, podcasts, etc.), engage with your community, ask ALL the questions. You don't have to ride that roller coaster alone! 🎤 I want to hear from you! How do you keep your product marketing skills sharp?? #ProductMarketing #PMM #ContinuousLearning #ProfessionalDevelopment #TechIndustry #PragmaticInstitute #NeverStopLearning #CareerGrowth #LearnFromOthers #Community
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Transforming User Interviews into Strategic Business Requirements Join us for our next product chat on 6/27 at 1 pm ET as we welcome Steven Hamrell, a product leader from brands like Carvana, The Walt Disney Company and beyond, to discuss how to strategically convert insights gathered from user interviews into precise business requirements. In this conversation, Steve will offer ways you can: • Develop streamlined methodologies for synthesizing multiple user interviews to identify recurring themes. • Establish a robust feedback loop with customers to ensure their needs are accurately captured. • Utilize data-driven decision-making processes to evaluate user insights and ideas effectively. • Formulate precise and targeted questions for customer interviews to elicit valuable information.
Transforming User Interviews into Strategic Business Requirements
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