Proterial America, Ltd.

🌍On June 19th, at the 2024 REIA Annual Conference in Tokyo, our Executive Officer, Randy Ahuja, delivered a compelling presentation on the future of rare earth permanent magnets. This prestigious event, organized by the Rare Earth Industry Association (REIA), gathered key players from the private and public sectors around the world to share and discuss industry trends and innovations. Randy's presentation, titled "Hitachi to Proterial, and a Perspective on the Future of RE (Rare Earth) Permanent Magnets," focused on three core themes: ✅Growth: The rare earth magnet market continues to expand, and we are committed to leading through continuous R&D. ✅Diversified Supply Chain: To ensure resilience, we manufacture rare earth metals, magnet alloys, and magnets in Japan, meeting diverse customer needs. ✅Customization: As customer specifications become more complex, we provide high-performance rare earth and ferrite magnets tailored to specific requirements. This event was a tremendous success, highlighting our global presence and leadership in the rare earth magnet industry. Thank you to the Rare Earth Industry Association for hosting such an invaluable conference and to all the participants for the enriching discussions and insights. #RareEarths #IndustryGrowth #SupplyChain #Proterial #REIA2024

Get ready for an exciting experience at Techno-Frontier 2024! We're thrilled to announce our participation in this year's event in Tokyo from July 24th to 26th. Leading the Charge in Motor Evolution. Proterial: The "Pro" in Advanced Materials 🤝 Meet our experts and explore cutting-edge solutions for motor efficiency, miniaturization, and high-speed performance. 🎁 Special giveaways 🎤 Guest Speaker Session: July 26th, 13:20 - 14:10. Supporting the Electrification of Mobility: Various Solutions by Proterial.   🔍 Booth: Booth 1D-01 Tokyo Big Sight East Exhibition Hall Connect and discover our advanced materials that support the electrification of mobility, including solutions for high output, high efficiency, thermal management, and automation, based on the latest research trends. #TechnoFrontier2024 #Electrification #MotorTechnology #Proterial #AdvancedMaterials #MobilitySolutions #SustainableMobility #EnergyEfficiency

🌟 Proud to highlight Proterial's commitment to excellence and innovation, blending the ancient TATARA steelworks spirit with modern technology! Our brand is defined by the unique qualities of our "Yasugi specialty Steel." Key highlights: 🌐 We are the only supporters of TATARA operations for traditional Japanese swords. ⚙️ Combining ancient TATARA steelworks spirit with modern technology. 🛠️ Supplying advanced materials for industries like aerospace. Our dedication ensures that traditional craftsmanship and cutting-edge innovation coexist, shaping the future of manufacturing. Catch our story featured in an @NHK World Japan broadcast starting at 1:21 in the archive: https://lnkd.in/gBPNqK9X #AerospaceMaterials #TataraTechnique #AdvancedMaterials #Proterial #NHKWorld

🌟 Proud to highlight Proterial's commitment to excellence and innovation, blending the ancient TATARA steelworks spirit with modern technology! Our brand is defined by the unique qualities of our "Yasugi specialty Steel." Key highlights: 🌐 We are the only supporters of TATARA operations for traditional Japanese swords. ⚙️ Combining ancient TATARA steelworks spirit with modern technology. 🛠️ Supplying advanced materials for industries like aerospace. Our dedication ensures that traditional craftsmanship and cutting-edge innovation coexist, shaping the future of manufacturing. Catch our story featured in an @NHK World Japan broadcast starting at 1:21 in the archive: https://lnkd.in/gBPNqK9X #AerospaceMaterials #TataraTechnique #AdvancedMaterials #Proterial #NHKWorld

Exciting News! Proterial introduces Titanium Alloy Foil for foldable smartphones' back panels, revolutionizing flexibility and durability in display technology! Dive into the innovation: 🪨 Titanium Alloy: Lightweight, non-magnetic, and flexible  ⬇️ Reduces bending radius by two-thirds compared to stainless steel  📱 Enhances smartphone design, reduces weight, and improves durability Ready to explore the future of flexible displays? Get the full story here=> https://lnkd.in/giqGHptx Let's shape tomorrow together! #FlexibleDisplays #SmartphoneInnovation #Proterial

Proterial is redefining the boundaries of innovation with NEOMAX®, the world's strongest rare earth magnets. 🚀 NEOMAX is leading the way in setting new benchmarks for magnetic strength. 💡 Integral to advancing xEV traction motors and industrial robotics. 🌍 Dedicated to eco-friendly initiatives, not only recycling rare earth elements but also reducing their use. At Proterial, innovation progresses alongside our commitment to environmental conservation. Discover more about our efforts and NEOMAX here: https://lnkd.in/e8WkGJzF How can NEOMAX spur further innovation in your field? Let’s talk about what can be done! #Proterial #NEOMAX #RareEarthMagnets #Sustainability #Innovation #Technology #Automotive #FutureIsNow *NEOMAX is a registered trademark of Proterial, Ltd.

Proterial's dedication to safety and health goes beyond simple policies—it's the foundation of our operations. On World Day for Safety and Health at Work, our focus on cultivating a safety-first culture is stronger than ever. 🌟 From town halls led by our President to specialized training sessions, we are committed to ensuring that each member of the Proterial family lives and breathes safety. 🌿 Through initiatives such as stress assessments, reforms in work practices, and wellness programs, we aim to holistically enhance the well-being of our team. Learn more about our safety and health related initiatives here: https://lnkd.in/eJKW_NJA As we post this reflection a day after World Day for Safety and Health at Work, let's renew our pledge to prioritize the safety and health of our workforce. #ProterialSafetyFirst #HealthAndProductivity #WorkplaceWellness #WorldDayForSafetyAndHealthAtWork

🌟 Hannover Messe 2024 Wrap-Up 🌍 What an incredible week at Hannover Messe 2024! Filled with gratitude, we’re energized by the connections and discussions that took place. Our time in the Hydrogen + Fuel Cells Europe section was marked by insightful dialogues about our latest in hydrogen storage alloys, high oxidation resistant alloys and other innovative materials. The enthusiasm from all who visited our booth was truly inspiring. A special highlight was the speaker session led by our Chief Engineer, Masayoshi Date, which attracted a remarkable audience both on-site and online. Exploring the future of metallic materials in the hydrogen field with such an engaged group was a standout moment. We were also honored to be visited by Hidenao Yanagi, the Ambassador Extraordinary and Plenipotentiary of Japan to Germany. As we build on this momentum, we look forward to continuing the conversations and fostering new collaborations. Stay tuned for more updates and opportunities from Proterial. Thank you to everyone who joined us, in person and virtually, for making Hannover Messe 2024 an unforgettable experience. #Proterial #HM24 #ThankYou #GreenTechnology #HydrogenEnergy #SustainableInnovation #IndustrialTechnology

🌟Save the Date! 🌍 Proterial is thrilled to unveil our groundbreaking participation in the upcoming Hannover Messe 2024 #HM24, the world's premier industrial technology expo, happening in Hannover, Germany from April 22nd to April 26th, 2024. As the globe marches towards a sustainable future, we at Proterial are positioned at the forefront, championing the cause as a Green Enabler. This year, we're spotlighting our innovative hydrogen energy-related products, aimed at propelling us towards a decarbonized society🌱 Our Vision: Leveraging our expertise in creating, storing, and utilizing hydrogen, we are excited to present our product lineup that addresses the rising global interest in hydrogen energy. Aligning with our ethos, we aim to solve environmental challenges, transforming the planet and society sustainably. Exhibition Highlights: Hydrogen Storage Alloys: Revolutionizing storage solutions with cost-effective, nickel and cobalt-free alloys High Oxidation Resistant Alloys: Pioneering materials for solid oxide fuel cells and steam electrolysis devices Hydrogen Embrittlement Resistant Materials: Catering to hydrogen compressors and engines with unparalleled durability Layered Fabrication Materials: Setting new standards for high-pressure hydrogen gas facilities Catalyst Carriers for Methanation: Advancing CO2 recycling with industrial-grade catalysts Don't miss a Special Technical Seminar with our very own Chief Engineer, Masayoshi Date, on April 24th, 10:15 CET, where we'll dive into the world of metallic materials in the hydrogen field.   Save the date in your calendar at:    https://lnkd.in/gGqvHg7q Join us in the Hydrogen + Fuel Cells Europe section and swing by the Proterial booth - Hall 13, Stand B21 - to explore how we're contributing to a carbon-neutral future. Let's embrace innovation and drive sustainable change together. For more details, visit Hannover Messe 2024 and stay tuned for more updates. #H2FCEUROPE #Proterial #HM24 #GreenTechnology #HydrogenEnergy #SustainableInnovation #IndustrialTechnology