Slice

There seems to be a slight misunderstanding of what exactly Slice does, so we want to clear the air: A lot of people think we're a pizza delivery app. While it is true that you can use the Slice app to get your favorite pizza delivered to your door, that's not exactly what we do. Other people think we're an online ordering platform. And while we do power online ordering, Slice online ordering is significantly more powerful than anything else currently available (but more on that in a second). And now that Slice Register is available to all shops, some people think we're a POS system. While not incorrect, it's not the full picture. The truth is, we're all of the above (and more). But our secret sauce is really that we're an automated CRM for shops that handle a lot of to-go orders (pizza or not). Every online order is a valuable data point that Slice then leverages on behalf of that specific shop. Data helps shops better understand who their best customers are, what promos they need to offer, and automatically markets to their current customers via email, push notifications, and SMS. All nudging customers to REORDER FROM THEIR SHOP. Slice prioritizes re-ordering from the shops people already know and love, making it less expensive (for both shops and consumers). When a shop doesn't own their customer data, they have no ability to market to them. Because we know that collecting data is essential to a shop's success, we've created a best-in-class online ordering platform. But what does this actually mean? First, Slice will build and manage a shop's website for free. Because we're online ordering experts, we know how to design websites that result in more conversions and bigger orders. We see too many shops with websites that are not optimized for online ordering. This means when a high-intent customer visits their website, they either: 1) Leave without ordering. 2) Call the shop during their busiest time and place a smaller order. 3) Order through a delivery app instead. A great website both increases sales and decreases work. But not every shop wants to give up their website. That's why we've also built the "Slice Smart Ordering Button". This button works with any current website and is designed so that no matter where you are on a shop's website, you're only ever one-click away from starting an online order. And of course we have the Slice app (shameless plug to DL the app and use code SLICEX for $5 off your first order). The Slice app is optimized for easy re-orders, allowing customers to auto-populate their most frequent orders from their favorite shops. So yes, Slice is an Online Ordering platform, but it's much more powerful than any other solution available. This technology is standard for big chains like Dominos, Chipotle, etc. But no one was building this for small, independent "mom and pop" shops. Until now. So order local! Support small shops! And send any independent shops our way!

What advice would you give to someone who just opened their own pizzeria?

We just sent these pizza box stickers to one of our shops to include in every delivery order. It’s important that consumers are aware of how 3rd party delivery apps work and how much they cost both consumers and shops. Because these apps take up to 30%, shops like Lenny’s Pizza are stuck between absorbing these costs themselves or passing them along to their customers by raising their prices. This is the lose/lose reality for most pizzerias. Shops like Lenny’s Pizza love that you support them. And they don’t want you to stop! But if you already know exactly where you want to order from, ask that shop how they prefer you to order. And if you don’t know, a good rule of thumb is to just order directly on their website. Not only will you pay less, but you’ll help support your local community too. PS, and if you’re ever in south Florida, definitely order a slice from Lenny’s

Independent pizzerias are anchors in our local communities, but too many middlemen take a piece of the pie making it difficult for these shops to stay afloat. So we’ve teamed up with Coinbase for a special sweepstakes—because we believe in building a system that puts more money back in the hands of small businesses.

Slice helps pizzerias manage their customers to maximize their value. But don’t take it from us, take it from Sal.

We have the pizza data. Here’s the cost of a large cheese pizza and the year over year change: https://lnkd.in/e_-AEgxy

The big chains don’t make more money than independent shops because they have better pizza. The big chains make more money than independent shops because they have better tech and marketing.

We’ve made it even easier to earn Slice rewards. Now when you spend $15 or more at a participating Slice shop you earn a pizza point. And 8 pizza points means a free pizza from your favorite participating shop. Eat pizza. Earn pizza points. Get free pizza. Repeat.