Classy

Are we fully comprehending the power of community in fundraising? Or are we just scratching the surface? Soraya Alexander, President of Classy and COO of GoFundMe dives deep into the common misconceptions about what constitutes a community and why redefining it is crucial for our sector in her latest article for The Chronicle of Philanthropy. From transforming lists of supporters into dynamic, engaged groups to inviting everyone to adopt a new role as Chief Community Officer, Soraya outlines a vision for creating meaningful connections that drive real impact. Discover why small tweaks won't cut it and how a new approach to community-building can reverse the decline in giving trends. 👉 Read the article: https://lnkd.in/eTkPR26Q

Classy is proud to partner with Direct Relief, an organization dedicated to improving the health and lives of people affected by poverty and emergencies. Direct Relief faced a challenge, however. The organization wanted to be able to quickly accept donations shortly after an emergency, so their team could urgently provide aid where it was most needed. With Classy, Direct Relief can now create a new campaign or add a program designation to its main donation page and start raising funds in minutes following an emergency. Their results with Classy: 🕒 2 minutes to add a new program designation ⏱️ 10 minutes for a non-technical team member to create a new campaign 📱1/4 of online donations come from digital wallets Making the act of giving seamless and speedy has led to faster checkouts and fewer abandoned donations. Watch the video to see the difference being made.

Ready to transform your fundraising events? Watch our exclusive on-demand webinar, Beyond the Gala: Innovative Approaches to Charitable Giving Events. You’ll learn: 🚀 Cutting-edge fundraising strategies 📅 Top-tier event insights, from planning to day-of execution 💻 How to leverage the right technologies and platforms Whether you're looking to boost revenue, expand your donor base, or secure corporate sponsorships, this session is for you. Don't miss out on this opportunity to upgrade your efforts: https://lnkd.in/e2zGr5kY

The Multiple Myeloma Research Foundation - MMRF raised FOUR TIMES MORE through their mobile app with Classy's help. MMRF used Classy’s fundraising events tool and integration to the Nuclavis white-labeled mobile app to increase supporter engagement and activation for peer-to-peer fundraisers. What happened? Fundraisers who used the integrated app raised 4x more than fundraisers who didn’t! MMRF’s fundraising event results through Classy: 🤝46% of Walk/Run event participants were also fundraisers 📱64% of traffic came from mobile 📈19% higher conversion rate than industry standards Dive into the full success story (to see if you could do the same): https://lnkd.in/gJg-uJgS

Knowing how people connect, support, and uplift one another in the ever-evolving nonprofit landscape is a MUST for successful fundraising—especially in an increasingly digital world. Cultivating meaningful connections and relationships in fundraising requires an informed balance of technology and human touch. AI can help with scaling your efforts. You just have to know how. Our recent blog post explores: 🤝 Transactional vs. Community-First Fundraising Approaches 🔒 Building Trust Through Responsible and Beneficial AI Practices 🔍 How to Transform Community Engagement Plus, learn eight innovative strategies to leverage AI for enhancing donor experiences, from crafting personalized journeys to championing ethical data use. Read the blog that will change your fundraising strategy for the better: https://lnkd.in/gAgvGpF2

Unlock the secrets to increasing conversions and strengthening your community with our latest blog post—featuring 10 valuable lessons for nonprofit marketing. Learn how to: - Cultivate a dedicated community of supporters - Utilize donor data for personalized engagement - Build sustainable email lists and mobile-friendly donation pages - Implement A/B testing for better conversions - Harness AI for personalized donor relationships - Create compelling visual stories - And much, much more Are you ready to transform your nonprofit’s marketing strategy? 👉 Read the blog now: https://lnkd.in/enEfxXj

Take your fundraising event to the next level! Discover the secrets to creating an exceptional event experience that keeps your donors engaged and inspired. Learn how to craft a seamless run-of-show doc, so you have a comprehensive guide to smoothly running any event. We provide actionable checklists for each crucial stage of planning, from staff training to attendee check-out, and share tips on leveraging Classy Live’s powerful tools to streamline your process. Read on to find out how: https://lnkd.in/ePrAtDJn

ImpactUp is only a few days away! We're a proud sponsor of We Are For Good's convening to help awaken collective power on July 11. We Are For Good’s ImpactUp Event gathers nonprofits, social impact leaders, and philanthropists to discuss: 1. Issues holding us back 2. Brilliant solutions 3. Where’s it working and who’s doing it 4. Tools to replicate 5. How to activate in our respective communities - all wrapped in community and belonging. Register for the FREE event today: https://lnkd.in/eAF96Q2D

We’re excited to introduce Classy’s Intelligent Ask Amounts! This new feature uses machine learning to provide real-time, personalized ask amounts tailored to each donor’s giving history and characteristics, ensuring that every visitor to your donation page feels valued and motivated to give. Three reasons why it matters: 1. Default Ask Amounts Aren’t Cutting It Generic ask amounts can alienate donors. Intelligent Ask Amounts creates a unique, personalized experience for each donor, increasing conversion rates and overall donations. 2. Overcoming Donation Hurdles Default asks are one-size-fits-all, but donors aren’t. Our solution predicts a donor’s likely contribution and personalizes the ask, making large-scale customization possible without needing a data science degree. 3. Responsible and Safe Fundraising We prioritize responsible AI use and data security, ensuring our models drive intended results and protect donor data. Our A/B tests show an 11% revenue increase with Intelligent Ask Amounts. Join the future of fundraising, enhance your donor engagement, and learn how Classy can help you drive more giving. Request a demo: https://lnkd.in/e3Rkunzq

1 in 10 kids go to work instead of school because their families need food. Feed My Starving Children (FMSC) helps break that cycle by providing nutritious meals to children worldwide — 4,314,003,298 meals to date, in fact. FMSC took their fundraising efforts to new heights with Classy ultimately increasing their conversion rate to 43%. That’s 3x the industry average! Through Classy, FMSC raised $15.4M in a year and published 334 transacting campaigns. FMSC used the following Classy features: - Embedded donation forms to remove friction from the donor checkout experience - Classy Pay to streamline payment processing and inspire repeat donations - Peer-to-peer giving to reach new audiences by empowering supporters to fundraise Find out what you can do with Classy. Request a demo: https://lnkd.in/e3Rkunzq