a21

Led by our talented Culinary Operations, Partnership & Partnership Fulfillment teams, the Martha's Vineyard Food & Wine Festival was a huge success in its 2nd year under a21 management.    Guests indulged in intimate dinners & spectacular wines, shucked oysters on the water, and tasted the best bites the Northeast has to offer. We can't wait for year number 3!

Pebble Beach Food and Wine returned April 4-7, 2024 to Monterey, CA after a 5-year hiatus. The premier food & wine festival diversified its lineup in more ways than one. Click on the link below to read my entire Forbes review of the 4-day festival. https://lnkd.in/eZfrcyUv The Roots Fund Incorporated a21 Pebble Beach Resorts #mypebblebeach #pebblebeachfoodandwine #SeeMonterey #jamesbeard #michelinstar #bestfoodandwineevents #Bestwineeventsintheworld #californiaistheultimateplayground #PBFW2024 Visit California See Monterey Visit Carmel

Big congrats (and thanks) to the Diplomático Rum and Brown-Forman teams for the partnership on the 2024 Formula 1 Miami Grand Prix activation. We built out a little Venezuelan Oasis, with a Miami twist, for attendees to enjoy...complete with amazing cocktails, cooling towels, domino tables, lounge seating, fans, and more. Much appreciation to Alexander F., Jenn Kalil Rivera, and Shannon Rooney for everything. a21

“I have attended several A21 events so I know the level in which [Friedman’s] team executes. A21 events always have a mixture of activities but more importantly a diversity of people. Perhaps it’s A21’s demographics of the staff, including the leadership team. Or perhaps it’s the geographic locations of the events. After speaking with Brett Friedman, it’s his overall strategy.” A deep commitment to people represents the core component to putting on any & all of our live experiences as a company. For us, people are those we partner with, like The Roots Fund and the Pebble Beach Company Foundation, who bring meaning to our ventures. People we honor as talent, like Maneet Chauhan, Keith Corbin and Etinosa Emokpae, who sprinkle in flavor in more ways than one. People on our own roster, like Nathalie Marie Raime, Myah Holmquist, & Victoria Garofalo, who bring visions to life. To be recognized for this feat at Pebble Beach Food & Wine Festival by Forbes is a distinction we’ve only dreamed of achieving. In its revival this past April, PBFW saw groundbreaking, authentic inclusions of purveyors, partners, and projects from various origins, all of which made the festival’s comeback all the more special, all the more revered, all the more monumental. Thank you Noel Burgess (Noël B.) for this gem of a feature that we’ll now wear like a badge of honor and hold as a barometer of success for which to surpass in all our future endeavors. And, finally, a very special thank you to our very special internal team who makes it all happen, year after year, event after event.  See you next year, California. Read more about the Forbes feature here: https://lnkd.in/eBMTJSPu

In the BIG 🍎 for the Baldor BITE Food Show 2024. Super proud, as not only did a21 help produce the event, but the Brand Engagement team fabricated 21 different custom exhibitor activations as with 6 custom immersive brand moments. Great partners and looking forward to doors opening today.

Calling all Whiskey Enthusiasts & Brands! 🥃 a21 presents a Whiskey Journey like no other. Traveling across the US, starting in Scottsdale, AZ and ending in Miami, FL. Whiskies of the World offers an educational and immersive Whiskey experience with some of the best brands in the world. Reach out to me for more details 🌏 🥃

I’m super appreciative and thankful to be able to call myself a member of Team a21. Spending the last couple days working with best in class in our industry is an honor and a pleasure. The team is riding high after making the return of Pebble Beach Food and Wine as epic as it gets. Thank you to the Pebble Beach Resorts for being amazing clients and can’t wait to do it all over again in April 2025! #events #pebblebeach #PBFW

Thank you Pebble Beach Resorts for your hospitality and continuous support throughout this project. Can't wait to do it all again next year! 🌊 🍷 a21

I am immensely grateful for the opportunity to have been a part of the return of Pebble Beach Food & Wine alongside my esteemed colleagues at a21. Undertaking my inaugural major project presented its share of formidable challenges, yet the experience has been nothing short of transformative. I consider myself fortunate to collaborate with such an exceptional team at a21, whose collective expertise and unwavering support have been instrumental in navigating through the intricacies of this project. This milestone not only marks a personal achievement but also underscores the privilege of being a member of the remarkable a21 team.

Just wrapped up an incredible journey at Pebble Beach Food & Wine, and I couldn't be more grateful for the enriching experience it provided. It's been an honor to be part of reviving this event after 5 years of dormancy and contributing to shaping its history. I'm deeply thankful for the exceptional leadership and guidance from both the a21 team and Pebble Beach Company throughout this project. In just 4 days, our team successfully executed 50 events, featuring 131 talented chefs, over 250 partners & wineries, and 48 sommeliers. 🍴🍷 Bringing my passion for events to Pebble Beach while leaving the a21 mark in that magical place has been a truly unforgettable experience. I couldn't be prouder of what we've accomplished. Looking forward to what the future holds!