The Making of a Marketer

🤖 On today's episode we're venturing into the wild world of AI. From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chatbots. Trusted by more than 75 of the world's biggest brands, Direqt is showing tremendous growth. Leading the AI conversation, we're excited to discuss with Nick what it means to do AI the right way in 2024!

Building community by being interested vs. interesting. #UniqueVoice #Connecting #CommunityBuilding #EngagingContent

This week's episode is all about prioritizing your personal growth and not getting caught up in chasing job titles. Andy shares how he has become a better version of himself by rebooting old radio demo reels. Let's go! ↗ Take on challenges that push you out of your comfort zone. ↗ Trust yourself to know your limits and stay motivated. ↗ Say yes to multiple workstreams to boost your creativity,

Jess Nickerson and Andy Pondillo take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? 😂

Katie Goldstein of SuperAwesome, explains how a winning strategy for reaching young audiences combines both respect and authenticity. Once accomplished, your performance metrics can follow. #YouthMarketing #Marketing

Lessons Learned from Cannes Lions... The balance between brand and performance storytelling remains key to the marketing mindset. #BrandMarketing #PerformanceMarketing #Consiglieri #Creativity

Scary Good Marketing...Fright Fest is back and scarier than ever!💀 Reacting to the most thought-provoking posts on LinkedIn. #marketing #nostalgia #themeparks Source: Six Flags, https://lnkd.in/em2VqbhY

Harness your superpowers of marketing by focusing on solving problems. Tap into your flow and help others through design challenges. #Marketing #ProblemSolving #NewHappy

#MakingMarketersBookClub is back with bestselling author Stephanie Harrison to discuss her newly released book, 𝘕𝘦𝘸 𝘏𝘢𝘱𝘱𝘺: 𝘎𝘦𝘵𝘵𝘪𝘯𝘨 𝘏𝘢𝘱𝘱𝘪𝘯𝘦𝘴𝘴 𝘙𝘪𝘨𝘩𝘵 𝘪𝘯 𝘢 𝘞𝘰𝘳𝘭𝘥 𝘛𝘩𝘢𝘵'𝘴 𝘎𝘰𝘵 𝘐𝘵 𝘞𝘳𝘰𝘯𝘨. Marketers, we are excited for you to be moved as much as we were by Stephanie's inspiring story about really showing empathy and compassion for others and uplifting the communities we serve. Get ready, reflecting on the book in this episode is going to be an incredible journey.

The best way to introduce our next guest is to use Pixar's story spine... Once upon a time Michael Miller lead creative transformation for world-renowned brands like T-Mobile, Delta Airlines, Lucasfilm, and Apple. Every day he developed his storytelling abilities to connect with audiences and really pull them in. But one day he realized for a brand's stories to stand out from the crowd, they must be shared throughout an organization in the most imaginative ways. Because of that he leaned into the power of teams telling stories to engage emotions and change behaviors. Until finally he founded, Consiglieri which helps brands struggling with transformative storytelling create a community of brand loyalists. And ever since then he encourages marketing executives to share brand stories that simplify the complexities of the industry, inspire, are relatable, and drive action. The moral is storytelling is a marketing art worth growing.