40+ years 1000+ brave clients A whole lot of #madebyvsa.
VSA Partners
Design Services
Chicago, IL 15,445 followers
We design for a better human experience.
About us
VSA’s purpose is to design for a better human experience. As a strategy and creative agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof. VSA is also a proud member of Meet The People, an international family of unified but independent agencies. For more than 40 years, we have delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM.
- Website
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http://www.vsapartners.com
External link for VSA Partners
- Industry
- Design Services
- Company size
- 51-200 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 1982
- Specialties
- Communications
Locations
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Primary
Get directions
600 W. Chicago Ave.
Suite 250
Chicago, IL 60654, US
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Get directions
55 Broadway
Seventh Floor
New York, NY 10006, US
Employees at VSA Partners
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Mary Latimer
Human Resources Operations: Business Transformation | Mergers & Acquisitions | Succession Planning
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Curt Schreiber
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Carmelita Tiu
Creative Attorney / Podcaster (Know Them, Be Them, Raise Them podcast)
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Laura Medley
Senior Director Digital and Content Strategy, AI Engineering, and Innovation Strategy
Updates
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Congratulations to Blank! The Musical on this stellar review from the Chicago Reader: “...a real damn musical with heart, humor, and sly social commentary.” VSA created a campaign to welcome this off-Broadway production to Chicago, including out-of-home advertising and in-show-branding. Read the full review below.
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Sappi work wins awards! 🏆 Really proud to share that two of VSA’s recent collaborations with our client Sappi received award recognition: 🌟 The 2023 Holiday Kit received an award from Print Magazine 🌟 The Power of Trees campaign received a gold award in the Hermes Creative Awards Congratulations to Sappi and the VSA team! Read more about the work below.
VSA Wins Hermes Creative Award and PRINT Award
vsapartners.com
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June newsletter out now! Today’s edition covers: ✨ how agencies can ethically navigate AI ✨ fighting for gender parity within the advertising industry ✨ some eye candy from the portfolio of yours truly
Setting up for success
VSA Partners on LinkedIn
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Really honored to share some new campaign work with our friends at The Revival, an improv theater in Chicago’s South Loop. VSA created this campaign to welcome the off-Broadway production, “Blank! The Musical,” to Chicago. “Blank!” is a completely improvised show, created via audience suggestions. The musical improv show premieres this month at The Revival on June 29. “I’m thrilled VSA and ‘Blank!’ could partner in this way,” said VSA Head of Strategy Michael Girts, who is also one of the show’s creators. “VSAers and the actors in ‘Blank!’ share a lot of the same traits: courage, creativity, versatility and an unwavering belief that a great idea can happen in an instant.” You can buy tickets here: https://lnkd.in/gaZH27EZ Read more using the link below. And break legs to the cast and crew! https://lnkd.in/grbm_AwR
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“At the heart of our industry is the belief that creators deserve credit and control over their work. This principle should guide our choice of AI platforms. We should invest in technologies that align with our values and ethical standards rather than those that undermine the roles of human creators.” VSA’s VP of Technology Thaddeus Ternes recently wrote an op-ed for Ad Age about the challenges and opportunities AI poses to creatives, and how we can best harness this power while also protecting the qualities that make agencies great. See the piece below, and thank you Ad Age for the feature!
AI and agencies—4 strategies to safeguard human creativity
adage.com
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Last week was a big one for our client BNY as they introduced a new logo and brand expression system as part of their 240th anniversary. Check out the video below to see the refreshed brand. 🎉
What a week. As part of our 240th birthday celebrations, we introduced BNY to employees, clients and the world, and updated our iconic, multi-century brand. It was an electrifying moment: 50,000+ employees coming together with a shared belief in all that’s possible. I’d like to share gratitude to the dozens of colleagues who made it happen, from my Marketing & Communications team to our amazing teammates in Engineering, Real Estate and Enterprise Change. I’m so proud of what you created. Thank you as well to our partners at VSA Partners (Curt Schreiber, YanYan Zhang) and Brunswick Group (Jane Reiss, Andrew Williams) for your deep care and commitment to excellence. Check out this video to learn more about our updated logo and brand. I couldn’t be more excited for BNY’s next chapter. #lifeatbny
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Congratulations to our incredible client BNY on the introduction of its updated brand and logo. We are so proud to have been a partner in this endeavor, thank you BNY for the amazing collaboration!
The Bank of New York Mellon Corporation Introduces Updated Brand: BNY
bnymellon.com
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VSA Partners reposted this
It's great to see independent networks like ours get some recognition. Take a look at this Ad Age story on Meet The People as an alternative model.
Thank you Ad Age and Brian Bonilla for including Meet The People in your List of the "10 Independent Agency Networks for Brands to know" Great overview and honored to be part of it 🙏 https://lnkd.in/dyudsyfg
10 independent agency networks for brands to know
adage.com
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May edition of the newsletter is out now! In this issue we cover: ✨ OpenAI’s naming woes and what we can learn from it ✨ A plea to STOP overhauling your website ✨ How a brand narrative can benefit multiple stakeholders
❇️ Making mistakes
VSA Partners on LinkedIn