Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining six key findings about ad-supported #audio from the latest Q1 2024 release:
Westwood One
Broadcast Media Production and Distribution
New York, New York 9,381 followers
Westwood One is the largest audio broadcast network in America.
About us
Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 9,800 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, and the Academy of Country Music Awards, to name a few. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening.
- Website
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http://www.westwoodone.com
External link for Westwood One
- Industry
- Broadcast Media Production and Distribution
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
Locations
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Primary
220 West 42nd Street
New York, New York 10036, US
Employees at Westwood One
Updates
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Why is TV is so dramatically under represented among aesthetic patients and prospects? Live and time-shifted TV has very low reach among younger demographics. https://bit.ly/3VEtt4j #westwoodone Key findings: - Broad acceptance of non-surgical facial aesthetics suggests a large potential market - #Aesthetic brand scorecard: Botox is the dominant player; Brands ranked next in aided awareness include Juvéderm, Restylane, Jeuveau, Radiesse, and Xeomin - Heavy AM/FM radio and podcast listeners over index on the aesthetic category; TV way under indexes - Nielsen Media Impact: AM/FM #radio elevates the aesthetic brand media plan; Botox experiences a 2X increase in reach with a 20% reallocation to AM/FM radio - Botox’s TV buy does not reach the crucial 18-34 and 18-49 aesthetic demographics; Adding AM/FM radio to the TV media plan generates significant younger demo incremental reach growth - A wide variety of AM/FM radio programming formats generate significant reach of the aesthetic prospects/considerer and patient target audience
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While #pharma remains a leading category on network #radio with consistent campaigns from brands such a Pfizer, AbbVie, Skyrizi, and Boehringer Ingelheim, a new study commissioned by Veritone One, a leading audio advertising agency, reveals new opportunities in the growing facial aesthetics segment. The Signal Hill Insights report finds AM/FM radio and #podcasts are both highly efficient at reaching the aesthetics market. Click below to watch a 14-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining the key findings:
06.25.24 Aesthetics Market Category Study
https://www.youtube.com/
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Hard-to-reach younger consumers who skip online video ads, use ad blockers, and rarely watch linear TV confound advertisers; Turns out younger consumers pay the most attention to visuals on in-car #radio displays: https://bit.ly/3VAhLrq #westwoodone Key takeaways: - In-car advertiser visuals have high appeal and growing awareness among advertisers - 80% of advertisers are interested in in-dash visual ads, up from 2021; 83% are interested in geographically targeted visual ads, also up from 2021 - Advertisers are willing to spend 16% more on AM/FM radio buys that include in-car visual displays - Associating a visual with AM/FM radio ads takes advantage of AM/FM radio’s massive 86% share of in-car listening - A majority of AM/FM radio listeners indicate their in-car radio display shows visuals with song name and artist - AM/FM radio listeners and younger consumers are interested in geographically targeted in-dash visuals and having sales/deals displayed on their in-car radio dash - In-car radio dash visual ads lift purchase intent
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According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and #advertisers say they are interested in the ability to display visuals on in-car #radio displays that sync to AM/FM radio ads. Click below to watch a 14-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, outlining the key findings from the study incuding how much advertisers would pay extra for in-car visual displays:
06.18.24 In-Car Visuals
https://www.youtube.com/
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What are the 5 questions to ask to address the viability of #audio in the #media plan? John Fix outlines the framework in latest blog: https://bit.ly/45pWYvf #westwoodone
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Westwood One reposted this
The Dan Bongino Show is climbing the charts! Congratulations to Dan Bongino for moving up to #9 in the Top 20 Podcast Ranking!
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Join us #TODAY for a #podcast #webinar covering CUMULUS MEDIA & Signal Hill Insights' Podcast Download -- Spring 2024 Report featuring Westwood One's Megan Devine and Liz Mayer and Signal Hill Insights' Paul Riismandel. Click to register: https://bit.ly/450Urrl The webinar will run from 2PM-3PM ET. #podcasts #podcastmarketing #podcastadvertising Cumulus Podcast Network
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The #podcast genre profile of co-listeners varies: Consumers who frequently co-listen make up a large proportion of the kids/family genre (31%) and rewatch podcasts (26%). https://bit.ly/3RaSYJh #westwoodone Key takeaways: - Podcast consumption is undercounted due to co-listening with friends, family, and children; 14% of the weekly podcast audience say they “frequently” listen with others - Half of heavy podcast consumers have a side hustle, which means #podcasts are an ideal ad platform for brands to reach #entrepreneurs and those with several roles - Podcast Pioneers and women like to listen to back episodes - YouTube is the most utilized podcast listening platform in the U.S. for the last year and half: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%) - As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform - Across social media platforms, TikTok leads for podcast discovery among 18-34 podcast consumers