Afton Thatcher

With more businesses branching into FAST experiences, it's clear that this trend is only growing. One of the key outcomes of this is the TV-like experience being offered as part of a device service. This channel is accessible to all customers who purchased Roku’s low barrier-to-entry devices. The advantages of cable advertising are now in the domain of tech. #FASTTV #Innovation #AdTech

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It's easy to forget how much we all live in routine. Marketers can't afford to not interrupt that routine, but it's a delicate balance between delightful interruption and disconnected distraction. Listen to our full conversation between our CEO Justin Watkins and Gary Stein, CMO at Virtuo, on Spotify or Apple Podcasts. #FromHereToThere by Native Digital 🎧

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How often do you leverage old-school approaches like direct buying, contextual advertising, and brand lift studies? See why legacy strategies like these are making a comeback as advertisers adapt to signal loss 👇 #DigitalAdvertising #Adtech

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Streaming is surpassing cable, and it's likely due to the control that viewers have over what they watch and when (along with other factors). I know I sure do subscribe to quite a few services which gets expensive. IAB CEO David Cohen told Axios, "I think that there's a lot to be said for the power of the bundle. Consumers are not going to subscribe to seven or eight things, they simply can't afford that." We have to start adding layers. Investing in streaming isn't enough — we also need to add bundles that make financial sense to consumers who are now faced with the task of choosing which services they can afford. #IAB #Streaming #Bundles #StreamingServices

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"This industry is like Peter Pan, refusing to grow up. What we need is: 1) fewer players, 2) higher volumes, 3) lower take rates, and 4) better quality. Luma doesn't hold back in the latest State of Digital presentation. Most of the industry will likely agree with points 3 and 4. The first two points may favor M&A but what about diversity and innovation from new entrants? Well worth a view in your coffee break as plenty of interesting stats and commentary on what's hot including commerce media and creator economy. Linear TV is more at risk than ever. Sport is keeping it afloat, but big tech with deep pockets is poised to snap up contracts. A bright spot is the democratisation that CTV offers through attracting new advertisers, especially SMEs, due to improved measurement, targeting and formats such as commerce media. With my DAIVID 🦩 hat on, I'm excited about the section on Creative Tech, especially tech that optimises effectiveness. This represents an "inflection point" with the potential to revolutionise the market through impactful outcomes. If you want to dive deeper into this, you know who to talk to! https://lnkd.in/eyShBx4T

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Tom Shea discusses how iOS 14.5 catalyzed growth for Adgile Media Group by reshaping the digital ad landscape and increasing the appeal of out-of-home advertising. He explores how this change shifted the value equation, making their non-digital methods more compelling amid rising digital costs, especially during peak times like Q4. Tune into our latest podcast episode for an in-depth look at the strategic dynamics that are redefining advertising efficiencies. https://lnkd.in/ehDuvmUz

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Are you an advertising agency or in the media and entertainment industry? Then you don't want to miss this! Listen to how M365 Copilot has helped Dentsu free up creativity while also increasing efficiency. James Thomas shares how they've sped up adoption and lessons learned from early implementation. #copilot #AI #advertisingagencies #media&entertainment

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Relevant non-endemic ads perfectly compliments retail media. Learn 4 ways to unlock the benefits of non-endemic advertising with Rokt. Well said, Jason Sigalos!

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I know I'm not alone in feeling like everything in the #marketing ecosystem is changing faster than ever. But when I talk to marketers (and that's a major part of my job), I'm surprised by how often #media convergence is mentioned in passing or relegated to a second-class priority. That's why I am slightly obsessed with our new report; it's the product of many conversations with media leaders like Deanna (Cullen) Mulkeen and Sammy (Frankel) Rubin who are extremely clear-eyed about the major impact these trends are going to have on the industry as a whole, from audience strategies to media planning to campaign-level optimization. They're carving a new strategic path forward that will help brands capitalize on these opportunities, unsilo teams and integrate data sets to generate powerful insights, and set up an insurmountable edge in the market for our clients. H/T to Praveen Sharma for the amazing visuals and Grayson Gilcrease for the research backing it all up.

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In this episode of Marketer’s Edge, Mark Sneider talks AI Activation for Video Advertising and AI technology companies with Cory Treffiletti, Chief Marketing Officer for Rembrand.    If your ad agency focuses on AI Activation for Advertising and/or AI technology, you should watch this episode of Marketer’s Edge.  (Link in 1st comment.) #AIVideoAdvertising #AIMarketing #businessdevelopment

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Great report by Nikhil Lai on #GenAI for #OmnichannelAdvertising. In addition to the sage advice from John Mruz, I thought this bit from Nikhil was super on point re: #CreativeAdTech: "Let these solutions handle tedious, predictable tasks like creative versioning and audience segmentation, but retain ownership of customer-facing decisions like creative direction and media strategy."

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Check out these great speakers!! Join us to learn about best practices with #customerdata!!! Hot topics will include best-in-class #cx, cookie loss, personalization and privacy, and the right data for successful #AI!

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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Yaryna Hritz of Google talks #cookiedeprication and the new timeframe… Q1 2025 and how it is still contingent on agreements with google and others before it takes place. So… maybe Q1? Others on the panel talk 1st party data as the key going forward for authentic audiences. IAB State of the Nation, #theGreatHall, Toronto.

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In Q1 2024 cookie alternative SOV grew by 3X for Retail and Finance advertisers year-over-year (YOY), while publishers grew their cookieless revenue SOV by 18% quarter-over-quarter (QOQ) in Q1 2024.

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Great article from AdExchanger about Shoppable TV and T-Commerce. The good news is that it's getting more sophisticated every day. #AI Kudos to the publishers, content owners and brands taking the leap 👊 Brittany Bahlert this one is for you!

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Why the resurgence of 'full-service' agencies? Did they truly ever fade away? Gain deeper insights into this evolving landscape with perspectives from industry leaders like our CEO, Jennifer Berry. Digitas has been full service for over 20 years, strategically partnering with clients on real business and marketing challenges. Bringing multiple skill sets and capabilities to the table, we deliver results across CRM, media, social, tech, and commerce. We believe marketers want this for efficiency, consistency, and impact. And so do their customers. Read more: https://lnkd.in/e52UGPZr #AdvertisingTrends #FullService #DigitasUK #PowerOfConnection #ImpactEveryday

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Live Now: 🚀 How CTV Attribution Keeps Your Ads in the FAST Lane Join MNTN’s Erik Gray at the EMARKETER Summit as he discusses the game-changing role of CTV advertising within the ad-supported streaming landscape. Learn about innovative attribution techniques that can elevate your marketing strategies to new heights. Tune in: https://lnkd.in/gquRVPiH #CTVAdvertising  #AdTech #MarketingInnovation #EMARKETERSummit #AttributionStrategy

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