Alex Mills

Our data found a 141% decline in news media coverage of LGBTQ+-focused marketing campaigns since last year. Why are more brands going quiet this Pride Month? Companies are dialing back their Pride marketing campaigns due to fear of "rainbow washing," culture wars, and consumer backlash. Brands need to find authentic ways to support the LGBTQ+ community year-round, not just in June. Read more on how your brand can avoid these pitfalls and show genuine support. 📌 Read the full analysis here: https://lnkd.in/e3ASBMPD #PrideMonth #LGBTQ #BrandStrategy #RainbowWashing #CorporateResponsibility #BrandReputation

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Communicating a unique brand identity is critical��or successful advertising. In this session, Creative Strategist, Lucy Morris, shares her view on how brands can avoid 'blandvertising' and spark human emotions to make advertising more memorable. Visit redpill.co to learn more about us and how we craft impactful creative campaigns. #redpill #creativeagency #creativestrategy #advertising #marketing

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The math is mathing, and it’s adding up to a whole lot of attention. New research reveals how the right kind of attention can unlock big outcomes for brands and help make every pound of your media strategy work harder. Learn more ➡ https://lnkd.in/dwiCFZ_s

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The math is mathing, and it’s adding up to a whole lot of attention. New research reveals how the right kind of attention can unlock big outcomes for brands and help make every dollar of your media strategy work harder. Learn more ➡ https://lnkd.in/gHuSAQVx

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As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing

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The major ad platforms keep us media folks on our toes as it feels like there is something new happening monthly. Our Emma Scott wrote about whats happening on Meta and some new and old(ish) updates you should know about.. #adagency #digitalmedia #metaads

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Authentic LGBTQ+ representation in advertising isn't just about inclusivity, it's about connecting with a diverse audience, building brand loyalty, and reflecting the real world we live in. Partnering with organizations like GLAAD can help brands create impactful campaigns that resonate with the LGBTQ+ community, driving growth and positive social change. Learn more on how you can ensure your ads are inclusive → https://goo.gle/4cA6j65

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Perception vs. reality: Marketers and media agencies massively underestimate the immense sales effect power of creative. https://bit.ly/49PRWZM #westwoodone Key takeaways: - System1 Chief Customer Officer Jon Evans says, “#Creative is the number one factor in explaining the performance of your advertising and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” - Andrew Tindall, System1’s SVP Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies that bring the talent, tools and knowledge to make work that works.” - #Targeting: Marketers and media agencies overestimate the impact of targeting by 2X. - Les Binet and sarah carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.”

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ICYMI headlines from this weeks edition of The Ladder👇 🙅 Meta's Ads: Now Handing Out Discounts Like Candy. No Merchant Approval Needed (link below) 🥽 Like Night Follows Day, Here Comes Apple’s Vision Pro SE (link below) 🥤 Pepsi’s LED Wrapped Smart-Can, “the starting point is always the consumer”... Sure It Is (link below) 🤖 OpenAI’s Former Science Chief Launches AI Safety Start-Up, Gulp (link below) 📈 Reddit Feels The Love Of Google’s Front Page, Dominating Social Network Traffic Growth (link below) Links in the comments below 👇 Follow me for more weekly updates. Find this helpful? Hit repost and share with your network 🔁 #marketingnews #digitalmarketingnews #apple #reddit #meta #openAI

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Super exciting news!! BizClik's biggest events are heading to the US in 2025! 🇺🇸 Keep an eye out for updates. #sustainability #procurement #manufacturing #supplychain #BizClik

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Thank you for the feature Econsultancy! It was great to talk through the changes we have seen in the Commerce Media landscape, what's next for Retail Media and the rise of offsite, and discuss how customers are becoming more aware of just how valuable their data is. The Mars Agency #retail #retailmedia #digitalmarketing #data #loyalty #commercemedia #advertising

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This year’s NewFronts delivered plenty of headlines, but the standout statistic from the IAB - 52% of ad spend in 2024 will be on CTV, social, and online video - truly captures where advertising is headed. This shift recognizes that advertisers are committing their budgets to where today’s consumers are spending their time. This is a trend that will only intensify as these consumers continue to mature and shape content and engagement habits. The investments announced across various platforms were particularly noteworthy. From TikTok’s Pulse partnership announcements and Snapchat’s content renewals, including their Olympic coverage featuring creators like Livvy Dunne, to Spotify's move into the video space, it's clear that major players are looking to build up opportunities to capture their share of the dollars. Consumers want immersive and customizable experiences that are available on their terms, and they expect a frictionless path to purchase - something digital and social platforms excel at providing. As we look forward, it’s clear that adapting to this new landscape means rethinking how we engage with consumers. The old models won’t cut it. We need to be agile, innovative, and ready to meet consumers where they are most active. https://lnkd.in/ewyymTze

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I really like this series talking about the importance of having authentic representation of Hispanics in front and behind the camera, as well as the challenges for both agencies and production companies when brands don’t provide the adequate budgets to do a true representation. I hope more brands wake up to understand the importance of Hispanics and all the other multicultural groups in their future growth and how the authenticity in an inclusive strategy is the only way to guarantee future GROWTH !! Let’s keep working for true representation!

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Have you seen the new Heinz's Pickle Ketchup Campaign? I haven’t tried it yet but I do love the combination of pickles and ketchup so I’ll probably be into it. Plus it seems like pickle flavor is sneaking into everything! #Pickles2024 Let’s breakdown the campaign and how these principles can apply to other food brands. 🎯 Core Campaign Concept. The entire campaign revolves around the concept of “You Can Already Taste It”. This comes through in their billboards, influencer campaign, paid social, their hero campaign video and the UGC campaign asking for “pre-reviews”. The overall idea that you don’t have to try it to imagine what it would taste like. 🍭 Multi-channel Campaign. An omnichannel marketing strategy leveraging multiple touchpoints with consistent branding leads to higher brand awareness, recall, customer retention, and ultimately increased sales. 🎨Tailored Creative Per Channel. They have a highly visual, punchy billboard in high traffic locations. A more authentic but still produced person on the street interview style video that plays well on YouTube. And leveraging creators on IG and TikTok. All three of these are telling the same stories in different ways that play better based on the placements. 📩 Capturing First Party Data. This is a hugely critical piece that a lot of brands who don’t sell DTC miss. Building a database of first party data dramatically increases the performance of your paid campaigns, gives you a direct line to your consumers and helps to future proof your business as privacy concerns continue to push us to a cookie-less world. Their giveaway where consumers submit pre-reviews (what they think the product will taste like) for a chance to win a year’s supply of the product is a great way to incentivize and capture this data. By adopting these tactics and principles, other food brands can effectively drive consumer engagement and boost in-store sales. #FoodMarketing

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One size fits all marketing just doesn’t cut it. Know who your audience is to make meaningful connections.

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