Amelia Taylor

Kohl’s Corp. has partnered with Instacart to offer same-day delivery from all of its 1,172 U.S. stores. Customers can now receive Kohl’s merchandise in as little as an hour through Instacart, with pricing matching in-store prices and the ability to accumulate Kohl’s Rewards. Kohl’s is categorized as an Apparel & Accessories retailer by Digital Commerce 360 and offers a variety of products, including home decor, skin care, and pet items, all available through Instacart. Kohl’s is No. 23 in the Top 1000. The database is Digital Commerce 360’s ranking of the largest North American online retailers Kohl’s Corp. reported net sales declined in both its fourth quarter and fiscal 2023 ended Feb. 3, 2024. Q4 net sales declined 1.1% to $5.7 billion, despite an extra week of trading this year compared to Q4 2022. Kohl’s saw growth in net income. Online sales declined 10% in the quarter but improved as the quarter progressed, with December and January sales only down "mid-single digits" year over year. Instacart's partnership with Kohl’s is part of a series of agreements with retailers, including Hy-Vee and Associated Wholesale Grocers, Inc. (AWG), to offer same-day delivery and expand delivery capacity. Additionally, Instacart announced a partnership with Uber to deliver Uber Eats orders to Instacart customers. #kohl's #instacart #samedaydelivery

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As a follow-up to my recent post on the the Effects of Inflation on the Pet Industry, below from Pet Age and Packaged Facts about pet parent behavior: "The National Retail Federation predicts slower consumer spending growth in 2024 due to tighter credit conditions, higher borrowing costs, a cooling labor market and political uncertainty. While gas prices are down and inflation has been moderating, it now seems likely that inflation won’t further normalize until the calendar reads 2025. Last but certainly not least, in an industry for which dog spending accounts for two-thirds of sales, dog population growth is flat at best." click below to read more: https://lnkd.in/ggGKZwZz

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"Expert Advice" Feature: A Brilliant Example of Integrating Expert Content on E-commerce Pages One frequent question from e-commerce clients is how to best optimize category pages. Often, content optimization is limited because stores are constrained by their SKUs, filtering options, existing modules, and more. A common suggestion is to integrate existing informational content, like product selection guides and blog posts, onto relevant category pages. While this idea is compelling, a common concern is that such content might hinder the purchasing process. REI has a fantastic solution: creating a dedicated tab at the top of category pages labeled "Expert Advice". This effortlessly connects informational content to the category. Clicking on this module reveals category-related articles (Best Hiking Boots, How to Break in Hiking Boots). This is one of the most creative examples of integrating informational content onto a commercial page. It allows users and search engines to connect informational content to the main page without disrupting the purchasing process. #ecommerce #contentmarketing #ux #seo #digitalmarketing #retail #expertadvice #categorypages

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A wonderful article on Costco is able to continue to surprise customers with value in prices and in its focussed offereings and make the customers as its most loyal shoppers. Costco's "treasure hunt" strategy, offering unexpected and unique finds, contributes to customer loyalty. Costco attracts affluent shoppers, with an average household income of $100,000 for U.S. members. Costco strategically places orders with suppliers to prioritize their products and offer lower prices. Costco offers a narrower assortment of products compared to competitors, reducing the tyranny of choice for shoppers. Despite its reputation for bargains, Costco also offers high-end items to appeal to upper-middle-class shoppers. The Costco formula of offering value for money and a unique shopping experience has cultivated loyalty among its customers. Costco Wholesale warehouses are designed to overwhelm first-time visitors with sensory overload and a lack of signage. Despite the initial challenges, Costco has a loyal customer base with 128 million members worldwide. Costco's warehouses are run with military precision, and every detail of merchandise selection, store layout, and pricing is designed to turn first-timers into loyalists. The Kirkland Signature line is a key part of Costco's merchandising strategy, generating a significant portion of their revenue. Membership fees drive most of Costco's profits, and membership growth is vital for sustaining their low prices and supplier clout. Costco has nailed the science, and art, of retail like virtually no competitor. #costco #modernretail #winningstrategies #customerloyality #customerexperience

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Great article by Siro! If you are in retail and have interest in private brands, this is a fabulous summary of recommendations for how to innovate and drive engagement with shoppers. #dunnhumby

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Wayfair's shares have surged by a shade over 16%. And the Wall Street Journal has a piece (link in comments) saying how the company is now showing signs of great promise. Optimism abounds! But is no one looking at the fundamentals? Yes, losses were cut. But the company still lost $248 million in a single quarter. That's almost a quarter of a billion lost after the company has been slashing costs left, right and center. Debt of over $3 billion sits on the balance sheet. A balance sheet where liabilities exceed assets to the tune of $2.8 billion. Sales are anemic and while this might recover once consumer sentiment and the housing market pick back up, Wayfair is unlikely to get back to its heady growth rates of old as competition is intensifying. I'm all for optimism, but this is a company that, since 2019, has made collective losses of $3.2 billion and has only ever turned a profit during the exceptional period of the pandemic. The business model has not yet proved itself. Perhaps it never will. #retail #retailnews #furniture #home

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I had the chance to chat with Reid Edgar, President of The Tru-Nut Company, about his experiences navigating the complexities of the CPG industry. Reid shared how working with TJX and leveraging Amazon has allowed Tru-Nut to thrive and expand, even without the traditional grocery store route. We discussed the benefits of direct relationships with retailers like TJX, which offers rapid feedback and broad reach across their 3,000+ stores. This approach has been crucial for testing and scaling new products, bypassing the slower category review cycles of grocery chains. What results have you seen from innovative testing approaches like this? 🎧📺 Listen or Watch the Full Episode here: https://ecpg.us/45bt65C #cpg, #ecommerce #amazon #podcast #innovation #businessgrowth #retailstrategy

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https://lnkd.in/enn6UFiy Thee headlines from the Kantar Numerator data on how Bettergooods is impacting one category: 1) 71% of shoppers who bought Bettergoods ice cream did not know it was owned by Walmart. 2) Bettergoods appeals to both low- and high-income groups, as the PL brand saw low-income homes to be 34% more likely to purchase and high-income homes to be 20% more likely compared to Great Value shoppers.  3) Gen Z shoppers are 67% more likely to buy the Bettergoods dessert than Great Value ice cream. #privatelabel #walmart #CPG #brands #walmart

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Costco is building out an ad network built on its trove of loyalty membership data, using its 74.5 million household members’ shopping habits and past purchases to power targeted advertising on and off its website. The wholesale retailer is still testing such capabilities, and it’s fielding offers from potential ad-tech vendors, but the move signals that the third-largest retailer in the US could become a formidable player in the already deeply fragmented retail media space, which is estimated to reach $166 billion by 2025, and responsible for 20% of all digital media spend this year, according to eMarketer. #retailmedia #costco #wholesaleclubs

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Instacart continues to outperform with a double (top- & bottom-line beat). Rare for a tech company that IPOed only back in Sept 2023 Instacart also announced a new partnership with UBER for restaurant delivery 'that will have positive unit economics from day one' (Instacart CEO, Fidji Simo) It now counts >600,000 Instacart shoppers picking online orders in store. Impressive Stock price since IPO is now up 15% Time for all FMCG companies to craft their Instacart strategy & leverage its unique assets/ capabilities. Exciting times Full Q1 results in details: • NR: $820M (Transaction NR: $603M, +8% y-o-y | Advertising NR: $217M, +9% y-o-y ) • GMV: $8,319M, +11% y-o-y • NR OSG: 8.0% • GM%: 75%; -200 bps vs Q1 FY23 • A&P: 22.4%; +180 bps vs Q1 FY23 • Adj. EBIT%: 24.0% | $198M; +17% y-o-y abs. growth 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #ecommerce #cpg The Coca-Cola Company Nestlé Procter & Gamble AB InBev Kraft Heinz Unilever L'Oréal General Mills Campbell's The HEINEKEN Company Diageo Pernod Ricard Mondelēz International Danone Bel Henkel PepsiCo Coty Reckitt The Estée Lauder Companies Inc. https://lnkd.in/e8RmhfCx

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Big News! Our CEO, Prashant Agrawal, featured on Good Morning America, revealing our research on GLP-1 drugs reshaping retail. This is a game-changer! Find out more: [link] #retailtrends #GLP1 #weightloss #GoodMorningAmerica #impactanalytics #prashantagrawal https://lnkd.in/enkgKNz3

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Amazon continuing its test & learn strategy to expand its grocery business. Also noteworthy is that it includes grocery retailers on Amazon.com, not just its own grocery ( continuing to build an ecosystem and offer more to customers) Excerpts: Dive Brief: Amazon announced Tuesday a new grocery subscription available to Prime members and customers using EBT. The subscription, which costs $9.99 per month for Prime members and $4.99 per month for non-Prime members with an EBT card, provides free grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market and grocery retailers on Amazon.com such as Cardenas Markets and Save Mart.   The subscription adds to the string of changes Amazon is making to its grocery offerings as it looks to sharpen its presence as a grocer as well as bolster its Prime membership. Dive Insight: Amazon is positioning its new grocery subscription as a “low, monthly fee” that “pays for itself” after one delivery per month. “Our goal is to build a best-in-class grocery shopping experience — whether shopping in-store or online — where Amazon is the first choice for selection, value, and convenience,” Tony Hoggett, senior vice president of worldwide grocery stores at Amazon, said in an emailed statement. “We have many different customers with many different needs, and we want to save them time and money every time they shop for groceries.” Grocery delivery has been one area in particular that Amazon has grappled with recently. In January 2023, Amazon Fresh raised its threshold for free delivery to $150 but then 10 months later lowered that minimum to $100. A month later, Amazon said it started offering grocery delivery and free pickup to non-Prime members in all markets where its Amazon Fresh stores and online services operate, with plans to expand grocery delivery and free pickup from Whole Foods to shoppers who aren’t Prime members. #amazon #grocery #ecosystem

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I've just published a new blog on the DIGITS site, where we delve into the recent Target Circle relaunch and its significant impact on the retail landscape. In this post, we explore:   - 1M New Signups since the relaunch  - A 20% increase in weekly offers  - 2.5X higher offer utilization with auto-apply  - Key insights on promotional spend and incrementality Plus, I share strategic tips on how to leverage these changes for maximum success. https://lnkd.in/g9PwNCMx

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We get asked often: how do CPG brands get on shelves of national retailers? Think Costco, Target, etc. Have you heard of Heckova!? John Pawlowski, their Vice President of Marketing, recently revealed the firm's robust strategy, breaking new records in the competitive retail market. Learning from the best is an optimal way to progress. What is the key factor in their success? They've perfected the skill of pinpointing untapped markets and leveraging data to refine their brand. This approach forms their primary recipe for success. Additionally, they've strategically selected their retail partners, including Costco and Target, through extensive research. Success in this industry doesn't come from ubiquity; it comes from intelligent placement. Success invariably leaves traces. Following the proven path of companies like Heckova! could be your first step towards establishing your foothold in the retail market. Are you ready to take on this challenge? In the meantime, you can learn more about their approach: https://lnkd.in/ebnDcwdF?

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As the landscape for financial solutions evolves, it’s crucial for #CPGbrands to find reliable and flexible funding options that align with their growth trajectories. With the recent news of Ampla facing some challenges, we want you to know, if your CPG brand is navigating through these changes and looking for funding, Kickfurther is here for you. At Kickfurther, we understand the unique challenges faced by growing CPG brands. And we offer an innovative financing solution that puts you in control of your brand with flexible payment options and funding when you need it. Reach out to us today to see how we can help. #kickfurther

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Target plans to cut prices on about 5,000 popular items across its assortment, with 1,500 items already reduced and more reductions to come. The price cuts are focused on nondiscretionary grocery, household, and health and beauty items, including national labels and Target's owned brands. The initiative is launched ahead of Target's Q1 earnings report and Memorial Day, aiming to provide additional savings to consumers. Target is using red tags in its app, stores, and online to signal the price cuts. The retailer has implemented various initiatives this year, such as the low-priced private-label brand Dealworthy and the loyalty program Target Circle 360. Target's price reductions are a response to consumers shopping around for essentials and everyday grocery items, with some customers migrating to value retailers like Walmart and Aldi. Other retailers, including Walmart, have also made similar price cuts to stay competitive. Target's price cuts aim to strengthen its value perception, but their effectiveness in attracting customers remains uncertain in an uncertain economy. #target #retail #pricecuts #grocery #walmart

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