Callie Murphy

Loyal customers often become advocates for the brand, recommending it to others and promoting it through word of mouth. 😉👌 Similarly, spouses may advocate for each other and their relationship within their social circles.🧡 Catch Annmarie Kelly's guest appearance on the Marketing Expedition Podcast: https://lnkd.in/g-eKBuAQ #brandloyalty #branding #relationshipbuilding #podcastsquotes #podcasts #adagency #freshmarketingstrategy #creativeagency #socialmediamarketing #graphicdesign #wordofmouthadvertising

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Seamlessly blend community engagement with seasonal strategies for your business. Here's how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines. https://lnkd.in/d4pzqbAY #marketing #SEO

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Can for-profit businesses be a force for good in the world? If you ask Rescue Agency CEO Kristin Carroll, the resounding answer is: Yes, absolutely! Coming from a 25-year career at top-tier, for-profit companies, Kristin could see the potential for business to do more than sell goods--it could do good, too. At Rescue Agency, Kristin has spent the past decade transforming that vision into reality. Read more about Kristin and her journey in this new article from Real Leaders.

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Today’s #MarketingMonday Topic: Brand Advocacy Brand Advocacy goes beyond Brand Loyalty. Where loyalty encourages customers to buy again - advocacy encourages customers to recommend your brand on and off-line. Be sure to look for opportunities to create ways to nurture and empower your brand advocates: ask for reviews, provide affiliate codes, monitor the web for user generated content, etc.

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Brands can build lasting loyalty through strategic social media efforts! Our experts in community management, content creation, and data analytics will help foster your next wave of loyal brand advocates. #SocialMediaMarketing #BrandLoyalty #MondoInsights

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Travel Experiences Top Program Impact, According to 76 Industry Program Planners in This Survey.... Industry planners surveyed for this recent report from the Incentive and Engagement Solution Providers of the Incentive Marketing Association.   Interesting note: Of the companies surveyed. gift cards, brand name merchandise, individual or family travel, and pre-denominated cash/debit cards are the most frequently offered award options. #incentives #rewards #recognition https://lnkd.in/eScDj5cC

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Wondering how your brand should approach a cookieless future? We have you covered on how and why paid social could be the perfect supplement to Google Chrome’s elimination of third-party cookies. Check out Director of Social + Influencer Marketing, Jessica Goodman's recommendations in the latest KWT Insights.​ ​ #ThirdPartyCookies #DigitalMarketing #DataCollection​ ​ Read more here: https://lnkd.in/dcfGDNwE

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We’ve just dropped our newest #SweetNews, and you don’t want to miss it! 🍯 From using the right tool to listen to your audience to finding the right marketing partner for better reach. Read about it and more in our latest #SweetNews 🐝 👉https://ow.ly/KCGS50RUKSF #MarketingMagic #SmallBusinessMarketing #RapportMarketing

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Are enough people paying attention to you? 👀 As consumers, we live in an "always-on" state and experience a barrage of messages, pings, and swipes. You know all too well how easy it is to forget a brand or message -- it's hard to stand out. Enter gamified marketing (read: your new favorite tool in the toolbox). It's simple -- leverage the principles of Social Cognitive Theory (SCT) and operant conditioning to foster deeper engagement and build lasting brand loyalty. 🧠 SCT tells us behavior is influenced by observed rewards. In gamified marketing, players earn discounts or rewards for achieving targets, encouraging real-world brand interaction. 🧠 Operant conditioning suggests that behavior is shaped by rewards and penalties. Advergames reward engagement (discounts or points) and subtly penalize disengagement (losing rank or savings). Tell us your thoughts on gamified marketing... Have you considered it? If you haven't, what strategy are you currently using to cut through the noise? #EngagementStrategy #MarketingEngagement #ExperientialMarketing #RetailMarketing #DigitalMarketing #MarketingPsychology

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📣 Over the past six months, Dollar General has been on a mission to highlight a critical gap in marketing strategies: rural reach. According to Molly Hjelm, many marketers are missing out on this valuable audience. How can we fix that? 🎧 Dive into the full episode of the Retail Media Moguls podcast as Molly shares her approach to helping brands better connect with rural markets to drive incremental reach and value for all. Check out the full episode now. 👇👇👇 #retailmediamoguls #retailmedia #platform195

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You may have just celebrated the kickoff to summer, but it's never too early to start planning your holiday campaigns!🎁 Check out our new infographic that includes survey results and insights from over 5,200 recipe sites to learn how consumers will browse, shop, and cook this holiday season.🍗 https://hubs.ly/Q02yRBDY0

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With advertising competition increasing and consumers blocking advertisements, businesses must implement creative strategies to stand out and target consumers—enter native advertising. Native advertising is becoming attractive because it effortlessly blends into a brand’s website, social media, or other platforms. Click the link to read about why brands should invest in native advertising. https://lnkd.in/gVxN45jC #nativeadvertising #localadvertising #advertisingtrends

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Jeremy Cochran and Eric Scheer share how to navigate the complexities of corporate advocacy ➡ with recommendations for brands that want to promote causes that align with their purpose and also support business goals. Learn six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Quirk's Media article! 🔗 https://buff.ly/4bu6b7F Seed Strategy | #MRX #Insights #CauseMarketing #Advocacy #BrandStrategy

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A recent article from Quirk's Media and EyeSee breaks down consumer preferences for travel retail ahead of this upcoming summer season. The article emphasizes factors such as convenience, brand placement, and concept testing in what ultimately may dictate consumer behavior in duty-free zones. Check out the full article and let us know how your company is prepping for the start of travel season- https://lnkd.in/gYBqpQj9 #PrecisionSample #Quirks #EyeSee #travelpreferences #consumerbehavior #mrx #marketresearch

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Thoughts on this? >> Home Assistant’s new foundation focused on “privacy, choice, and sustainability” >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #healthtech #industry40 #IoT #mhealth #AI

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