Colleen Livingston

Looking forward to presenting at Midwest Digital Marketing Conference 🤘 Here's what I know: - Black tees will be worn - Americanos consumed - Bad puns made Oh, and MDMC, I promise a presentation deck is coming your way 😅

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What’s kept me going in entrepreneurship for over a decade? The ability to create an environment like this 👇 A lot of people start working for themselves because they want freedom. IMO, one of the best things about starting and running a company for the last 11 years is the ability to create that freedom for others, too. It has been a privilege and a (big) challenge to learn what people need from their workplace—and how to make changes. Jenny Weeden and I have been running our internal NPS for a handful of years now and I’m not going to lie… I definitely shed some tears over the first couple of surveys. The NPS does exactly what it should: unearths the things in our workplace that people are unhappy about. When discovered, we set out to find the root of each issue, and determine how we can make change. Change, by the way, is an imperfect process, with bumps in the road, false starts, wins, and losses. Fast forward to this year’s NPS, we received our highest score yet thanks to the willingness of our team to be honest, to engage in meaningful conversations, and to make change together. We're still constantly evaluating our environment and I expect that we will be as long as the company exists. Thank you, team Accelity. 💛 There is no group of people I’d rather spend my time at work with. (Mostly remote, because that’s how we want it! 😇)

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Were you there? https://okt.to/UHgChW Last week, Emily Flannery, Meredith Post and Kyle Schutte glimpsed the future of the snacking category—and the shifts coming are tectonic. If you’re a leader in snacking CPG, click through and watch our experts’ take on the consumer behaviors disrupting the space, the brave brands keeping up and how to reorient your business to drive future obsession. Watch it right here: https://okt.to/ZgSGeX #futureofsnacking #snackingcpg #snacksandsweets #CPGtrends

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Have your brand standards been updated, leaving your sales/marketing collateral outdated? Check out this case study where we helped InterContinental Kansas City with this very challenge! With our help, they met corporate brand standards and equipped their sales team with the tools needed to book more meetings and events! #hotelmarketing #intercontinentalhotels #branding

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Tired of generic brand messaging? Your clients are too. In today's noisy world, a powerful brand story is key to standing out in the sea of sameness. In our latest blog, Jennifer Bernhart, Senior Director of Brand & Communications for ClearEdge Marketing, shares how to craft a brand messaging strategy that resonates with your audience and STICKS! ✨ Use methodologies like Appreciative Inquiry to uncover your brand’s true strengths. ✨ Move beyond clichés and define your unique point of view ✨ Ensure it sticks by staying consistent, getting buy in across the company, and incorporating it into your culture. ➡️ Read the full blog here: https://ow.ly/W3rv50RHf2X What are some of the biggest challenges you've faced in crafting your brand message? Let us know in the comments!

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This is why consistency matters. If your teams are making their own off-brand decisions in the name of “creativity,” 9.9/10 times they need more consistency and stronger guidelines inside which to create. It feels counterintuitive, but we see it time and time again. Establish a strategy that’s different from the other guys, matters to your target (not everyone, just the right ones) and true to your business strengths. Then stick with it. Getting tired of it? Stick with it. That’s when it’s starting to work.

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It’s not leaderships job to hand you every tool on a silver platter. ICYMI: Tuesday night I addressed a room of several hundred folks who’ve worked with me over the last few years at the IMPACT Live Chicago event. Over this time I’ve garnered a reputation for being funny, easy going, a brimming with southern hospitality. The one thing I’m not nice about though is doing the work. My finest southern apologies if that ruffled your feathers. But it is no one’s job but your own to figure 👏🏼 it 👏🏼 out 👏🏼. Ai, particularly chatgpt, has one of the easiest ux designs of a complex software we’ve ever seen. You have the power to develop millions of unique and powerful tools all from tappy tapping on your keyboard for a few minutes. You don’t need me, or your marketing director, or your ceo, or your best friend to help you. You really just don’t. It is NOT hard! I too often hear that ai is “scary” or “confusing” or “not working right”. That “leadership is working on it for our team”. Those are all excuses to not do the work.It’s lazy. It’s entitled. It’s stale. If you’re a content writer, videographer, crm administrator, developer, strategist… only YOU know the real problems you face day to day. Your leadership is hosing down problems in every direction (hello recession, fancy seeing you again)- they don’t have time or bandwidth to hand hold through the creation of a simple custom gpt that you can generate in a couple hours tomorrow. We’ve said for a full year now that ai won’t take your job, someone using ai will. “Proficiency in generative AI” is the new “adept at Office 360”. Update your resume bullets now.

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This is my favourite type of marketing. Clear and simple.

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Hey, marketing friends! I'll be back at Digital Summit Minneapolis this August to talk about what the heck is going on in #SEO (not that anything's changed much recently 🙃). Some things I'll cover... 1. AI Overviews 2. Topical Authority and what that means NOW 3. How to use AI for thought leadership! You can use my code SPEAKER300 to save $300 off your pass! https://lnkd.in/e9yHZ83X #seo #digitalsummit #contentmarketing

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From Marketo to Kentucky: The David Kreitter Story I'll just be here waiting for the memoir, but until then, everyone can tune in to the newest podcast episode of Pretty Funny Business! This was a super fun one! I even learned David was Sydney Mulligan ☕️'s first Marketo launch pack consultant 😯 Of course, it's pretty funny too, and we discuss: 💕 The OG days of Marketo Consulting (tag urselves) 💕 America's best candy (IYKYK) 💕 How much marketing can get away with without telling IT by using Marketo

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At Advance Local, it's all about engagement over clicks. How can we help your brand captivate audiences through exceptional content and creative strategies? Let's collaborate to elevate your digital presence and drive meaningful connections. #EngagementOverClicks #CreativeExcellence #DigitalAdvertising

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Spectrum Reach has levelled up in the streaming TV space! New numbers from the quarterly Nielsen Local Streaming Insights report show Spectrum Reach is at the top of the leaderboard as the #1 Streaming TV product in Cleveland! If you’re not investing in Spectrum Reach’s Streaming TV in Cleveland you’re missing out on nearly 40% of the Non-SVOD streaming viewership. This independent data from Nielsen confirms we are your go-to advertising partner in Cleveland. #SpectrumReach #streamingTV #digitalmarketing

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Are you all seeing a lot of roles that are actually two very unique roles collapsed into one? Recently I've seen: Creative Project Manager/Creative Director Resource Manager/Video Producer And then the job descriptions go on to list bullet points that I would expect to see with each of the individual roles, like that first one being expected to oversee process, routing, pixel perfect creative and mentoring junior creatives. And that second one sourcing and coordinating freelancers's workloads while also being on set managing the logistics of a shoot. What's going here?

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Mark Hughes brought some excellent insight to questions many of you are asking like: ❔ "Do Google Ads really work?" (It depends...) ❔ "What KPI's are important?" (If it moves, it can be measured. But it isn't necessarily important. What is...) ❔ "Who is actually defining the digital landscape...the followers or the tech?" (Both, and here's why...) Lesson from this episode: If creative agencies are going to stay relevant, they need a legit digital practice or a partner. A person who does it as part of their job won't cut it in this fast-paced digital landscape that literally changes hourly. #marketingsmarts #digital #creativeagencies

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Whew! The Ragan Communications and PR Daily conference is complete! 🎉 It was packed with insightful, smart, funny and generous employee communicators from all industries. To everyone I met there, I am looking forward to staying connected on LinkedIn. Karen C. Forté, Adrienne Leigh Hoyt and I were over the 🌜with how the Manager Comms course went and the great people we got to spend time with during that session. #employeeengagement #middlemanager #managercomms #Zenoinsights

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I had SO much fun speaking on the SEO panel at the Midwest Digital Marketing Conference. It was my first conference speaking opportunity, so definitely a career milestone. 🎉 Andddd I got a round of applause for my pink shoes! 😅 Some takeaways: -With the March 2024 core algorithm update, Google’s cracking down on unhelpful, repetitive content. If you want to rank, you need to give searchers something they’re not going to find anywhere else. To put it bluntly: knock it off with the crappy content. 🙅‍♀️ -Spend some time looking up your brand’s name in a tool like Moz or Semrush and see what people are searching. That research provides VALUABLE insights on your target audience and gives you the opportunity to answer those questions on your site - or even improve the layout. For example: Are people searching for your customer service phone number? You better have it easily available on your site. -Never underestimate the power of showing clients, SME, company executives, etc. featured snippets or other victories. They may not understand how you got it, but they’ll be excited to see their brand rocking it over competitors. -Want to become an SEO? Best skills to have are curiosity (the industry is changing QUICKLY), problem solving (lots of things break), and patience (this is one I’m still working on 😂.) #mdmc24 #seo #searchengineoptimization #digitalmarketing

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