About
Rick Watson founded RMW Commerce…
Articles by Rick
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Shopify Summer Editions: Raising the Water Level
Shopify Summer Editions: Raising the Water Level
By Rick Watson
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Earnings Notebook: Shopify Q3 Proves It's Easier to Swim Not Holding a Boat Anchor
Earnings Notebook: Shopify Q3 Proves It's Easier to Swim Not Holding a Boat Anchor
By Rick Watson
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Klaviyo IPO Sets the Bar for Profitable SaaS Going Forward
Klaviyo IPO Sets the Bar for Profitable SaaS Going Forward
By Rick Watson
Contributions
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How do you experiment and learn from product impact data and feedback?
Having a data collection strategy up-front is a critical step in an important project -- as important as having unit and regression tests for a piece of code. If an "improvement" on a website or project causes important metrics to decline significantly, it's best to act as quickly as possible to reverse your change, or limit this experiment to only a small piece of traffic. Automating tests can be done using A/B testing platforms, are critical for important pages and there are many vendors out there for this purpose. For smaller changes, however, A/B testing every change can be cumbersome for some teams.
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How do you experiment and learn from product impact data and feedback?
At the beginning of a project, it's often not easy to understand exactly what impact your project will have on the business. At the very least, however, you should know which business metrics you want to affect. If you are building a landing page, then conversion rate is a popular one. You may not know which change will improve that metric. As a result, you will need a basket of experiments designed to improve it over time. The more you learn and improve a page, the more you discover can be improved.
Activity
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I'm thrilled to share that Linda's Stuff has just reached 1 MILLION feedback on eBay! This incredible achievement comes with over 4 MILLION items…
I'm thrilled to share that Linda's Stuff has just reached 1 MILLION feedback on eBay! This incredible achievement comes with over 4 MILLION items…
Liked by Rick Watson
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Setting your agency a ROAS target tells me 2 things about you 🚩 1. You have no idea what you're doing. 2. You like to take the easy way…
Setting your agency a ROAS target tells me 2 things about you 🚩 1. You have no idea what you're doing. 2. You like to take the easy way…
Liked by Rick Watson
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Huge accomplishment in Arizona! Super proud of this team, hard fought battle over last 12 months to stand up the facility and fill it up with…
Huge accomplishment in Arizona! Super proud of this team, hard fought battle over last 12 months to stand up the facility and fill it up with…
Liked by Rick Watson
Experience & Education
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RMW Commerce
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Publications
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FDIH 2012 Keynote Speaker: Is Running a Marketplace Right for Me?
The Association of Danish Internet Commerce (FDIH)
See publication# Attendees: 800
Location: Copenhagen, Denmark -
ICE EBusiness Conference Keynote: What the Big Retailers are Thinking
Internet Commerce Entrepreneurs
See publication# Attendees: 50
Location: Atlanta, GA -
ECommerce Summit Featured Speaker: Is Running a Marketplace Right for Me?
NRF Global ECommerce Summit 2012
See publicationPresented at a NRF-sponsored summit hosted by ECommerce Europe.
# Attendees: 500
Location: Barcelona, Spain -
ETail West Featured Speaker: Elevate Strategy at your Company: How to Build a Repeatable Process for Innovation
WBR Etail West 2012
See publicationPresented at ETail West's Conference for internet retailers.
# Attendees: 100
Location: Palm Springs, CA -
Shop.org 2011 Panel Speaker: The Evolution of Ecommerce Through The Eyes of the Digital Executive, and Implications to the Mother Ship
Shop.org 2011 Panel
See publicationParticipant on a panel discussion with Kevin Ertell and Billy May. Led by Kasey Lobaugh.
# Attendees: 500
Location: Barcelona, Spain
Languages
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English
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Recommendations received
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Join now to viewMore activity by Rick
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In our latest Watson Weekend episode, we had a blast with special guest Vinny O'Brien, the show's producer. Here's a quick recap: Headline Hangover:…
In our latest Watson Weekend episode, we had a blast with special guest Vinny O'Brien, the show's producer. Here's a quick recap: Headline Hangover:…
Shared by Rick Watson
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The #Shopify Summer ‘24 Edition felt like a connecting-the-dots moment. Forget about the new features and capabilities for a moment—interesting as…
The #Shopify Summer ‘24 Edition felt like a connecting-the-dots moment. Forget about the new features and capabilities for a moment—interesting as…
Liked by Rick Watson
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Are You a Tech Company? HELLO Nike It’s ashame we need to relearn the same lessons over and over. When John Donahoe was selected as CEO Nike it was…
Are You a Tech Company? HELLO Nike It’s ashame we need to relearn the same lessons over and over. When John Donahoe was selected as CEO Nike it was…
Posted by Rick Watson
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