Jess Kedward

Building Strong Partnerships for Non-Theatrical Licensing    There’s a vast, untapped goldmine in non-theatrical public presentations of film and TV content. Recent UK research reveals that fewer than 50% of businesses showing content publicly have the proper licenses. It’s a tremendous opportunity that many in our industry have yet to fully explore.  At the Motion Picture Licensing Corporation (MPLC), our mission is to bridge this gap, ensuring that intellectual property owners receive the royalties they deserve from non-theatrical showings. We offer comprehensive licensing solutions that empower businesses to use popular film and TV content legally, enhancing their customer experiences while ensuring compliance with copyright laws and avoiding legal consequences.    Trusted Partnerships  MPLC spans 28 countries, issuing tens of thousands of licenses to businesses and organizations. Over the past two years, MPLC has grown by 52%, making us the world’s leading non-theatrical licensing company for TV and movie content. We have extensive partnerships with industry giants such as The Walt Disney Company, NBCUniversal, Paramount Pictures, Sony Pictures, Warner Bros, CNN International, and CBS News. These partnerships are a testament to our commitment to protecting and enhancing the value of creative content.  Universal Pictures, for example, values us as a trusted partner. Our licensing and compliance initiatives provide financial support for the premium films and TV series they produce and the jobs that rely on them. By fostering a culture of appreciation and support for the arts, with a commitment to fairness, affordability, sustainability, and legal integrity, MPLC's values closely reflect those of the studios and companies we represent.  We monetise behaviour that is already happening, ensuring the creative community continues to thrive. Our high renewal rate among licensees, at 95%, showcases the effectiveness and value of our services.    Explore New Revenue Opportunities with Us  Our existing relationships with producers in film, TV, and streaming are vital, but we are always enthusiastic about forging new local and international partnerships. We look forward to introducing you to the myriad opportunities within this growing industry.    Schedule a meeting with us in London, Los Angeles or at CineEurope in Barcelona next week to discover how we can tap into this untapped revenue potential together. Let's work together to support the creative community and ensure content creators are rightfully compensated.    Roger Pollock  Global Head of Studio Relations, Motion Picture Licensing Corporation (MPLC)     

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Broadcast codecs in dog years: *MP2: 217, MP4: 161, HEVC: 77, VVC: 28

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There are four common narrative patterns in filmmaking: linear, non-linear, episodic, and circular. While linear storytelling is the traditional approach, great directors often explore other patterns, which doesn’t mean the linear pattern is inferior. In the film Amores Perros, directed by Alejandro, all three narrative patterns non-linear, circular, and episodic are skillfully employed, except for the linear pattern. This approach enhances the storytelling, making "Amores Perros" a masterpiece by the two-time Academy Award-winning director. It is highly recommended for anyone interested in understanding these narrative patterns.

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You have to grab people in the first 5 seconds, or lose them forever. This is true for your videos, your LinkedIn posts, your website, your bus stop ad, any kind of marketing you're doing. People are tough and immune to advertising. You have to MAKE them pay attention. In this new commercial for Bella Del Sol, our 'grab' was to start with a bossy woke Gen-Z daughter rattling off her many dietary restrictions to her dad, who's kind of rolling his eyes. It's current, it gestures to the culture wars and to generational divides in families, and it's got some conflict. (The music and camera movement contribute as well.) Most importantly, it's not random. We didn't start this ad with a gorilla fighting a lion just because it would grab your attention. That has nothing to do with sunflower oil. The 'grab' has to make sense for the story. Bella Del Sol is ORGANIC, so it aligns with the daughter's values. There's a funny problem, and a logical solution. Did it work? Did we grab you? I guess if we didn't, you'd already be long gone by now, scrolling into the ether...but if you're still here, let me know!

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Post Two in my series explaining who's who on a film shoot, and ever wonder who oversees the entire production process? Meet the Executive Producer. The Executive Producer, or EP, is more senior than a Producer and is the person behind the scenes ensuring a film gets made on time, on budget, and at the highest quality. Here’s what they do: 1️⃣ Secure Funding The EP’s first mission is often to find the money. Whether it’s from studios, investors, or brands, they make sure the project has the financial backing it needs to get off the ground. 2️⃣ Assemble the Team The EP hires the director, key crew members, and often the main cast. They bring together the right mix of talent to make the film or video shine. 3️⃣ Manage the Budget Once the money is secured, the EP keeps a close eye on the budget. They ensure that every penny is spent wisely and that there are no nasty financial surprises during the production. 4️⃣ Creative Oversight While they might not be involved in the day-to-day creative decisions, EPs have the final say on major creative aspects. They're there to ensure the film stays true to its vision and appeals to its target audience. 5️⃣ Problem Solver in Chief Every production hits a snag or two. The EP is the go-to person for solving problems, smoothing over conflicts, and keeping everything on track. 6️⃣ Marketing and Distribution After the film is made, the EP often plays a role in its marketing and distribution. They work to get the film seen by as many people as possible. Of course, roles and responsibilities can vary due to the type of project. In short though, the Executive Producer is the glue that holds the entire production together. They make tough decisions, manage finances, and ensure the project stays on course. I’m clearly biased (because I am one!), but having a strong EP is key to any successful production. Looking to hire an elite production crew to shoot a video for your business? Drop me a message! #VideoProduction #FilmMaking #ExecutiveProducer #ProductionCrew #BehindTheScenes #208Films

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US content leads in Asia Pacific SVOD - This headline may seem promising for American producers at first, but a closer look reveals a significant shift in audience preferences. Reliable data analysis is crucial. US content no longer seems to matter much in Korea, Japan, and Indonesia, three nations with large middle-class populations and local content productions. At the same time, price sensitivity continues to impact local consumers' choice of streamers. But there are local streamers with bigger ambitions beginning to emerge. If Netflix is GM, will there be Toyota and Hyundai in the new entertainment future? https://lnkd.in/gJapu2AF

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A recent study by Ampere Analysis showed that the arrival of HBO Original “Sex and the City” on Netflix demonstrates the continuing merits of Warner Bros. Discovery (WBD) and Netflix’s co-exclusive licensing deal. As of April 1, all six seasons of “Sex and the City” have been available to stream for US Netflix subscribers. The show entered Netflix’s US Daily Top 10 TV Shows chart on April 2 at #7 and peaked at #3 the following day. “Sex and the City” follows other hit shows included in the WBD-Netflix deal; all but one of the HBO Originals added to Netflix’s catalog in 2023 made an appearance on Netflix’s Daily Top 10 charts, with the only one that didn’t (“Six Feet Under”) still among the top 20 most popular US TV shows on Netflix in November, according to Ampere’s proprietary popularity metric. https://lnkd.in/dzEkppCR

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