Haddonfield, New Jersey, United States
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Articles by John
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Are Small Businesses the Real Use Case for Vehicle Subscriptions?
Are Small Businesses the Real Use Case for Vehicle Subscriptions?
By John Possumato, Esq.
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Are Uber & Lyft Drivers the "new" fleet for Fleet Minded Car Dealers?
Are Uber & Lyft Drivers the "new" fleet for Fleet Minded Car Dealers?
By John Possumato, Esq.
Activity
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Celebrating 13 Incredible Years at VSTOCK Transfer! Today (officially) marks a significant milestone in my professional journey - 13 years at…
Celebrating 13 Incredible Years at VSTOCK Transfer! Today (officially) marks a significant milestone in my professional journey - 13 years at…
Liked by John Possumato, Esq.
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Mr. Microphone, Jeremy Louisos, is at it again! This time he is speaking with Andres Huertas at Auto Intel 2024. Great conversation! Take a…
Mr. Microphone, Jeremy Louisos, is at it again! This time he is speaking with Andres Huertas at Auto Intel 2024. Great conversation! Take a…
Liked by John Possumato, Esq.
Experience & Education
Licenses & Certifications
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Attorney
State of Pennsylvania
Credential ID 44198
Volunteer Experience
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Founder & Advisor
Drive For Freedom Foundation
- Present 3 years 7 months
Economic Empowerment
As defined in academic studies, the "poverty of the carless" is the cause of economic hardship for many Americans. Unemployment, food deserts and other maladies are many times a symptom of households that have no access to personal transportation. Public transportation usually does not go to and from the right locations, particularly for entry level employees, and car sharing/rental options are economically unsustainable for lower income households. The Drive For Freedom Foundation was created…
As defined in academic studies, the "poverty of the carless" is the cause of economic hardship for many Americans. Unemployment, food deserts and other maladies are many times a symptom of households that have no access to personal transportation. Public transportation usually does not go to and from the right locations, particularly for entry level employees, and car sharing/rental options are economically unsustainable for lower income households. The Drive For Freedom Foundation was created to create a coalition of automotive and finance industry participants to create an on ramp to personal transportation and employment to those in need.
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OnRamp Founder-in-Residence
University City Science Center
- Present 2 years 7 months
Education
Act as mentor to OnRamp cohorts, as well as frame out the eight week educational program with qualified guest speakers and subject matter experts. The program is designed to help all aspiring start-up entrepreneurs, including those under represented in today's environment, to move forward from idea development, to building and launching an MVP, to financial modeling, legal, marketing and creating a team. A comprehensive "boot camp" leading to a pitch competition, where cohorts can win funding…
Act as mentor to OnRamp cohorts, as well as frame out the eight week educational program with qualified guest speakers and subject matter experts. The program is designed to help all aspiring start-up entrepreneurs, including those under represented in today's environment, to move forward from idea development, to building and launching an MVP, to financial modeling, legal, marketing and creating a team. A comprehensive "boot camp" leading to a pitch competition, where cohorts can win funding to move ideas forward.
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Member Board Of Directors, Chairman of the Events Committee
Wharton Club of New Jersey
- Present 4 years 7 months
Publications
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Numerical path to build EV gross & still boost consumer affordability
Auto Finance Journal
The inventory of even moderately priced (with OEM incentives) electric vehicles already has grown to double the average day’s supply of ICE units, even before the onslaught of 100 new EV models coming on the market in the next 30 months.
So, how does this help both dealer gross and make EV vehicles cost less for the consumer?
Simple, “Sell it Twice,” and leverage both the new and used federal tax incentives on the same vehicle. -
WardsAuto Podcast: Getting Consumers Into EVs Via Rent-to-Own
WardsAuto Podcast
Roughly 38% of consumers say they will consider buying an EV, with the remainder needing time to get used to EV lifestyle changes.
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Used BEVs: Another Storm Cloud Ahead for Mass Adoption
WardsAuto
Used-BEV values are dropping like stones and over half of franchised dealers are refusing to retail them. Is this a momentary blip or does it indicate another roadblock to mass adoption, with many banks questioning residual values before welcoming BEVs as a substantial percentage of a loan portfolio?
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Micro-leases, subscriptions, long-term rentals, whatever you call it, will it become a third ‘sales’ channel?
AutoRemarketing
Whether you call it a micro-lease, a subscription, or long-term rental, flexible, turnkey vehicle access without any long-term commitment now dominates personal transportation in Europe. And developments suggest that a larger presence in U.S. dealerships will be coming soon.
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5 Questions with…DriveItAway Holdings Chief Executive John Possumato
AutoFinance News
DriveItAway Holdings founder and Chief Executive John Possumato views this as the most exciting time to be a part of the automotive industry as it works toward a transition to electric vehicles.
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A Loophole Big Enough to Drive an EV Through?
WardsAuto
The new Treasury Department rules exclude most EVs and PHEVs from the full $7,500 new-vehicle tax credit, but the department has ruled that all commercially leased EVs and PHEVs qualify for the $7,500 tax credit for the lessor.
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Why Subscription Models May be First Step to EV Adoption
FleetForward
The rapid push to electric vehicles might give a major incentive for a change in vehicle used/platform to usher in mass electric vehicle adoption, such as EV subscription services that could spur more usage.
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Will OEMs Compete With Dealers for Used Car Sales?
WardsAuto
While the new-car “agency” model is getting all of the attention, there are other disturbing trends afoot in some global OEMs’ efforts to “remake” distribution that so far in the U.S. have gone unnoticed. One is the control and retailing of used vehicles.
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Government, OEMs Nudging Dealers Toward EVs
WardsAuto
Between the OEM agency model, EV incentives in the federal Inflation Reduction Act and California phasing out internal-combustion-powered vehicles, it’s hard not to read the handwriting on the wall.
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Dealers’ Conduct May Threaten State Franchise Law Protections
WardsAuto
Dealers charging high prices above MSRP across the board are creating national news and public backlash, and it’s not just the OEMs that are watching.
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Dealers Marking Up Above MSRP on Dangerous Ground
WardsAuto
Between Tesla, Rivan, Lucid and Fisker operating without dealerships and the agency model introduced by traditional manufacturers, marking up above MSRP during these demand-driven times may come back to haunt dealers.
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EVs Have Long Way to Go to Reach ‘Everybody’
WardsAuto
The question remains: how to get to the “early majority” phase of adoption, beyond those affluent enough to already have a few cars in the driveway. Persuading a lower income, single vehicle household to opt for a more expensive EV in a “charging desert” neighborhood seems way off.
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CES 2022 Plugs Automotive’s Electric Future
WardsAuto
It seemed like every third booth or so, among 200 transportation companies, was selling some new, innovative and convenient system for home, work or public charging. CES 2022 made it clear electrified vehicles are the future.
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Can Innovative Fleet Practices Provide Solutions to the National Worker Shortage?
Automotive Fleet Magazine
Vehicle Ownership Enablement Programs Provide Freedom and Mobility to Those Who Need It Most and Provide a Much Larger New Employee Pool for Entry-Level Jobs.
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Fixed Ops Highlighted at Future Dealer Conference
WardsAuto
Over-the-air updates could enable technicians to identify and diagnose a problem remotely and have the parts ready for a vehicle service appointment, boosting a dealer’s efficiency and net income, says Bill Cariss, president and CEO of Holman Strategic Ventures.
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Agency Model: Developing Trend in New Car Retailing?
WardsAuto
Under the agency model, the franchise dealer no longer is the focal point of a new vehicle sale; instead, the customer places an order directly with the OEM and names a preferred dealer. The price and dealership mark-up or commission is set by the OEM.
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Digital Retailing, Fixed Ops and ‘Last Mile’ Delivery
WardsAuto
Car dealers have always used “runners,” but perhaps the accelerated growth in digital retailing and “door to door” vehicle service requires a more scalable program and process.
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EV Acceptance Could Signal ‘Vehicle Subscriptions 2.0’
WardsAuto
The introduction of new-vehicle subscriptions faded out as a nonstarter on the fringe. Will electric vehicles provide the volume use case?
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20% Inflation Happened Before, Will It Happen Again?
WardsAuto
When an esteemed Wharton finance professor and the country’s largest private vehicle wholesaler independently warn of the same future, its probably worth taking notice
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Think Twice Before Renting Your Vehicle to ‘Gig’ Drivers
WardsAuto
What do Uber eXchange Leasing, Fair.com and Maven all have in common? They thought they could make money renting to “gig” rideshare or delivery drivers, and they are all out of that business, or out of business.
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Planning on Renting Your Vehicles on a P2P Platform for Gig Drivers? Be Aware of the Risks
Auto Rental News
For gig platforms that self-insure for collision and liability, whatever is paid out in an accident beyond whatever deductible is stated is coming out of the platform owner’s pocket, not an insurance provider.
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Chasing Down the Direct-Sales, EV and Used-Car Pucks
WardsAuto
Volvo says it will be an all-electric vehicle company in 2030 and by that time will convert entirely to online sales, essentially relegating dealers to delivery and service centers. Such an announcement puts car dealers on notice as to where OEMs want the “puck to go.”
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Fixed Ops Pick-Up & Delivery – Now a Necessity
WardsAuto
The pandemic has accelerated many changes. Some customer-centric services, such as a vehicle “concierge” or pick-up and delivery, went from a convenience to the price of admission for most fixed operations.
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Car Market Shifting As More Work, Shop From Home
WardsAuto
For those dealers not in the premium luxury end of the market, wouldn’t it make sense to investigate the marketing, technologies and new ways of securing business in the subprime, deep subprime and first-time buyer side of the business?
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Delivery Among Pandemic Trends That May Not Continue
WardsAuto
Home delivery for many items such as prepared food and groceries are costing everyone more money, and everyone is losing: the merchant, the delivery company, the driver, and most importantly, the consumer.
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Missing piece to the mobility puzzle: Helping carless people
Automotive News
Facilitating a program that provides a process for private ownership to lower-income households that do not have vehicles would speak to the “Poverty of the Carless” immediately.
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The fiction – and fact – of the “Carvana advantage”
Truist Dealer Insider
The new stars of Wall Street in automotive retail, Carvana, Vroom and Shift, are gaining value and market share despite historic losses and only recent breakeven results. So what defendable market advantage do they have over traditional car dealers? Nothing more or less, than a new way of thinking about the customer.
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Four Ways Car Dealers Can Survive, Thrive
WardsAuto
If I were time warped from January to now, I’d think I was in a sci-fi remake of “The Andromeda Strain.”
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AutoRemarketing Podcast: DriveItAway CEO on ‘accelerate evolution of innovation’
AutoRemarketing
In this episode of the Auto Remarketing Podcast, Cherokee Media Group president Bill Zadeits chats with John Possumato, founder and chief executive officer of DriveItAway. Possumato talks about "an accelerated evolution of innovation" spurred by the business impact of COVID-19, his take on Carvana and Vroom, and more. Plus, he explores the advantages dealers may have over startups and disruptors.
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A Rental Strategy to Weather the Times
Automotive News
These frightening times may prompt some dealers to venture into new strategies and tactics that make them stronger and more prosperous in the long run.
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New Methods and Channels of Remarketing Needed Now More Than Ever
Automotive Fleet Magazine
The Pandemic is creating massive downward pressure on used vehicle residual value projections, new ways to remarket may help
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Car Dealers Should Lead Way to New Mobility
WardsAuto
NADA Chairman Rhett Ricart is right: “Dealers will be more than just fine” as the world changes
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Top 10 Automotive Developments to Watch
WardsAuto
Some are safe bets. Others are educated predictions. All are noteworthy
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Finding Whether App Driven Vehicle Subscriptions Match Commercial Fleet Needs
Automotive Fleet Magazine
Is a Car or Truck Subscription Best Suited for the Fleet and Commercial Sales Side of the Automotive Business? Lets Look at the Fleet Vehicle Needs and Use Cases
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DriveItAway Enables Independent Dealers to Enter Mobility as a Service Business (Cover Story)
MidAtlantic DealerNews
Tremendous Opportunities for Independent Dealers in Mobility as a Service – the Shelter from any “Storm Clouds” Ahead
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Market disrupters have a story to sell – and not much else
Automotive News
It seems that all you have to do in today's market to raise billions is subsidize your product at a tremendous loss, then when buyers flock to your door, call this a disruptive force that will change an industry: Profitability is something that you can defer with a story.
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Everything Old is New Again
Automotive Fleet Magazine
With the Advent of Ride Sharing, There is a New Critical Need Afoot for the Old Days of Direct Fleet Service to End User Customers at the Dealership Level
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No-Brainer vs. No Brain
WardsAuto
Car dealer are smart to use ride-sharing for transporting service customers. In contrast, the shared-scooter business seems dumb
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Upward Mobility
NIADA Used Car Dealer Magazine
The Rise of Ride Sharing Presents an Opportunity for Dealers to Create New Customers and Profits Today while Preparing for the Future
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Share the Wealth
Automotive News/Fixed Ops Journal
Drivers for ride-hailing services can be a prime source of fixed ops profits
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Are Car Dealers on Thin Ice or Lacing Up Speed Skates
WardsAuto
We face two contrasting viewpoints. Which is to be believed?
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Vehicle Subscription Services, Car Sharing, by Any Other Name: Rentals
WardsAuto
Here’s a primer on all those different mobility services.
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Notice to Silicon Valley: Car Dealers Can Adapt Too
WardsAuto
Why the smartest people in the room are wrong...
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How to Increase Auto Dealers’ Interest in Selling EVs
WardsAuto
No one seriously thinks Tesla will sell the majority of EVs in the coming years. This task is for the major manufacturers and their dealers.
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Why Car Dealers Should Supply Vehicles to Uber and Lyft Drivers
WardsAuto
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Used Car Leasing: An Idea Whose Time Has Come…Back?
WardsAuto
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Potential Dealer Sales Pitch: ‘That Car Will Make You a Bundle’
WardsAuto
The idea of being able to convert a purchased vehicle into a cash-generating asset is an almost irresistible incentive to buy and upgrade.
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Dealers Best-Suited to Handle Mobility Services
WardsAuto
Where do dealers fit in the world of car sharing, ride sharing and ride hailing? Is it a big threat or great opportunity?
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Customers Want Texting, So What’s the Problem?
WardsAuto
This may be a blinding glimpse of the obvious, but the J.D. Power 2017 U.S. Customer Service Index Study confirms a chunk of dealership service department customers prefer text as a channel of communication with the shop.
Yet, paradoxically the same study indicates only a fraction of dealers to date are rising to the occasion to offer this customer preference that also would for now offer a competitive advantage because of its rarity.
The article explores why there may be this…This may be a blinding glimpse of the obvious, but the J.D. Power 2017 U.S. Customer Service Index Study confirms a chunk of dealership service department customers prefer text as a channel of communication with the shop.
Yet, paradoxically the same study indicates only a fraction of dealers to date are rising to the occasion to offer this customer preference that also would for now offer a competitive advantage because of its rarity.
The article explores why there may be this divergence of customer wants/dealer service, and what automotive retailers can do to implement change today.
Honors & Awards
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OnRamp Founder-in-Residence
University City Science Center
Chosen as new Founder-in-Residence for University City Science Center’s OnRamp accelerator for aspiring entrepreneurs. The OnRamp accelerator is a Science Center Initiative to support early stage, underrepresented founders to spur economic growth.
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Entrepreneur in Residence
Wharton School
Chosen as Entrepreneur-in-Residence by the Wharton School Department of Management to counsel entrepreneurial management students on new business ideas and innovation.
Organizations
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Wharton Club of New Jersey
Board of Directors, Chairman Events Committee
- Present -
Automotive Fleet & Leasing Association
Counsel to the Board of Directors
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Pennsylvania Bar Association
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Recommendations received
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