🎁 Katie Penner

The average enterprise GTM tech stack has 23 core technologies. Woah… If you work in sales, you’re likely all too familiar with the challenges of managing an ever-growing tech stack. The issue is that adding more tools to your tech stack doesn’t automatically equate to getting more done. 66% of sales reps feel like they’re drowning in technology. How do we give our teams less and allow them to do more? The solution, as we see it, is a fairly simple one: Transfer as many different facets of a specific workflow, like prospecting, over to AI. GTM Partners just dropped a comprehensive ROI study, based on an analysis of G2 customer reviews and conversations with real Regie.ai customers. If you are looking for a deeper understanding of how to apply AI to solve business-critical challenges and expected results from doing it, this guide is your, well, guide.

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AEs - Ignoring your SDR's growth is costing you thousands in commission. Here's how: For most AEs, their SDR is their number one source of new pipeline. If you want to get ahead and smash your quota, do these five things. They'll take your SDR and pipeline to the next level! 1. 𝐌𝐨𝐜𝐤 𝐂𝐨𝐥𝐝 𝐂𝐚𝐥𝐥 𝐑𝐨𝐥𝐞𝐩𝐥𝐚𝐲𝐬: Practice to increase their batting average. 2. 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐨𝐧 𝐞𝐦𝐚𝐢𝐥𝐬: Help them improve their messaging. 3. 𝐒𝐡𝐚𝐫𝐞 𝐓𝐨𝐩 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬: Teach them to find the best people to reach out to. 4. 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬: Tell senior leaders about their work. 5. 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Cheer them up after those tough days of cold calling. Do these steps a few times each month. You will watch your commissions skyrocket!

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Attention SDRs and Sales Reps🎙️ If you are not getting enough coaching, use Chat GPT to supplement the lack of support - P.S sorry you aren’t getting support 😥 Paste a transcript of your recorded call or role-play you did with a co-worker into ChatGPT (check with legal if you can do this) Ask ChatGPT to: • Analyze your call based on your call framework or script • Identify areas for improvement by asking Chat GPT (or whatever tool you may use) questions • Suggest alternative phrases to communicate value better Prompts you could use: "What did I do well on this call?” - Start off feeling good "What did I not do well?” "How could I have dug into the pain more? Please provide questions I could have asked?” “Can you give me 3 ways I could have handled the objections?” "Suggest alternative ways I could have gone for the close?” “Did I miss anything in the call that could have helped me go for the close?” A.I. will not replace you; the Reps who learn how to use it to help them improve will. If you are a sales or enablement leader and want to learn more about how you could leverage A.I. to help improve your team. Come to the Allego Sales Success Summit, where Sam Richter CSP, CPAE, will discuss how to use AI to help improve your sales team. https://lnkd.in/eKg3w7w2

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Last year, 73% of salespeople missed their target. Perhaps an even more alarming stat, 23% of salespeople were responsible for 83% of the revenue. This leaves a huge gap in terms of what’s possible. By cloning your high performers, you can scale consistency, drive predictable pipeline growth, and enable accurate forecasting. What are the high-performers doing differently, and how do you replicate this? Our keynote session, ‘Driving predictable revenue growth: Clone your high performers' from Raoul Monks, CEO, Flume Sales Training at Chief Revenue Officer Summit Amsterdam on May 16 will reveal: ✅ The real cost of under-performing salespeople ✅ What high-performing reps do differently ✅ How to drive performance to enable predictable sales growth Don’t miss this rare opportunity to gain the skills and knowledge needed to smash your career goals, all while networking IRL with your revenue leader community. Apply for your exclusive, complimentary revenue leader pass for this invite-only event: https://lnkd.in/ex24VAUc

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Revenue Leaders - More than 58% of sellers are missing their quota targets in 2024. (Forrester) The average salesperson only spends 36% of their time actually selling. (CSO Insights) < 50% of B2B SaaS companies have a defined ICP (GrowthMentor) 𝐓𝐇𝐄𝐒𝐄 𝐒𝐓𝐀𝐓𝐒 𝐒𝐇𝐎𝐔𝐋𝐃 𝐇𝐀𝐕𝐄 𝐘𝐎𝐔 𝐖𝐀𝐈𝐕𝐈𝐍𝐆 𝐀 𝐑𝐄𝐃 𝐅𝐋𝐀𝐆...this is problematic! There are many reasons for the above statistics - but it's critical you look ahead at solving them vs looking behind to figure out where you went wrong. We're finding with genAI that there are so many optics within the sales process that can be automated and contextualized. In the revenue world, that takes the form of a Virtual SDR. 👀 These automations offer deep analysis of your historical data, ICP, behavioral trends, wins/losses, and real-time analysis of buying signals that your sales people need to convert 1:1 conversations. We're halfway through the year - so if you're behind your revenue targets, something needs to drastically change. Otherwise, you can't expect different results in H2. Need help knowing what buyers are in market for your services? Looking for an ICP analysis? Let us know. Our Virtual SDR can 😉 #gtm #gtmstrategy #autonomousgtm

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Selling on cloud marketplaces is a game-changer for your sales strategy. What does this actually mean for AEs and how can you take advantage of these benefits? Take a look at this blog for more tips for unlocking co-selling success, written firsthand by Invisory’s AE, Javier Melo. Read it today: https://lnkd.in/ghRH5C98

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BIG COMMISSION CHECKS ARE NICE Consistently big commission checks are nicer. With Scratchpad sales teams have everything they need to maintain a healthy pipeline and close deals with speed and consistency. 📈 Zero Boards wipe out non-compliant opportunities 📈 No-code Automations for instant Salesforce updates 📈 Deal Rooms promote proactive collaboration on your biggest deals Check out all this and much more at the 🔗👇 #Sales #Revenue #GTM

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So, you want your AEs to self-source more pipeline...but you've set arbitrary activity targets across your team. 🤔 If you want your reps to be motivated to do more outbound, you first have to get them excited about it and explain the "why." Jason Bay recommends: ⮕ Meeting with reps 1:1 ⮕ Reverse-engineering their numbers ⮕ Making their quotas both tangible and achievable Want more tips for enabling reps to do more outbound? Watch Jason's full Closing Time episode at the 🔗 below. #outbound #prospecting #b2bsales

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Are your BDR outbound efforts falling flat? Marketing and sales teams waste time and resources on generic, one-size-fits-all outreach that fails to resonate with busy B2B buyers. These buyers are craving personalized experiences that speak directly to their unique challenges and goals. But what if you could create an integrated campaign that surrounds your target accounts with consistent, personalized messaging? By incorporating links to personalized landing pages into your BDR sequences and email campaigns, you can drive higher engagement and accelerate the buying process. And when your BDRs follow up to discuss the tailored content, you create a seamless, high-impact experience that cuts through the noise. This coordinated approach harnesses the power of both inbound and outbound personalization to deliver relevant and consistent messaging to prospects at your target accounts. Ready to refresh your ABM program with some new tactics that are working right now? We've got you covered 👇 https://bit.ly/3R8S4wT

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Track buyer journeys from awareness to conversion and beyond with RevSure's Full-funnel Attribution Solution. Select the stages, events, touches, or activities of the journeys and filter them by segment, region, channel, or source. You can even trace journeys across the SDR/BDR/Sales motion and more. Learn more about RevSure's Customer Journey Analysis capability here: https://lnkd.in/g9C6RrH8 #B2Bmarketing #marketingattribution

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Why is 60-70% of SDRs missing quota? It's because their leadership is failing them. I had the pleasure of interviewing Sara Storm on the SDR Hire Podcast - a tenured SDR and Revenue leader with multiple successful teams behind her, countless lectures and trainings delivered. Sara has a very unique, no BS approach to sales and SDR leadership. In this episode she shared: • What's the current state of the SDR/BDR role • Why sales leaders are failing their sales teams AND their customers • How can SDRs take ownership of their careers?! • Should you even be in an SDR role? • How she used to close 7/10 cold calls she'd make Here's the full episode: https://lnkd.in/eCANhKGu Sara thank you for sharing your expertise and holding sales leaders everywhere accountable! Hope you all enjoy and subscribe! #sdr #bdr #salesdevelopment #techsales #career

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The unhappy path to quota: ⛔️ Work account list from top to bottom ⛔️ Work a ton of smaller deals ⛔️ Waste a lot of time chasing unqualified deals The happy path to quota: ✅ Work accounts most likely to engage ✅ Work a balance of large and small deals ✅ Invest all your energy into qualified deals This starts with territory planning. Play the odds and invest energy in accounts with the highest likelihood of closing. Sales leaders, provide guidance for reps so they spend time on the right accounts. Here's a 3-part strategy you can use for QBRs later this month and next: 1/ Analyze every deal worked in the last 6 months: ↳ What are the top two industries where you win the most? ↳ For the closed/won deals, what persona(s) was the first meeting with? ↳ What personas mobilized the deal internally? ↳ What use cases/solutions did you sell the most of? ↳ For the closed/lost deals, what made them a bad fit? ↳ What size were these companies? ↳ Were there patterns in specific department headcount or growth? ↳ What triggers did they have in common? 2/ Make a list of closed/lost deals to re-approach: ↳ Timing was bad ↳ Contract renewal dates are coming up ↳ Missing features or capabilities ↳ Didn’t get access to power ↳ Lost to a competitor ↳ Lost to no-decision 3/ Add your accounts into Sales Navigator, and run these searches: ↳ Accounts with prospects who are past employees of current clients ↳ Accounts within industries where you have the most success stories ↳ Accounts with newly hired executives that match your personas ↳ Accounts with good emails/phone numbers of your ideal personas ↳ Accounts with ideal triggers (hiring, etc.) ↳ Accounts where you have intro opportunities through teamlink ↳ Accounts where your leadership has connections ↳ Accounts where you have 1st-degree connections ↳ Accounts with contacts in your local geography ↳ Contacts who follow your company on LinkedIn ↳ Contacts you’ve had past interactions with on LinkedIn ↳ Contacts who are newly promoted into a leadership position ~~~ A proper territory strategy goes narrow and deep—not wide and shallow. Future efforts should be informed by your org's past successes. Use this list as a cheat for your next QBR. #Sales #Prospecting #Outbound

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SDRs don't work for AEs.... In fact, AEs should work for SDRs. If you're in a position to have an SDR helping you crack meetings you need to point them in the right direction with the right messaging and use cases. SDRs aren't your assistants. They're the tip of the spear. Cole Praver 🙌 #sales

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If you lead GTM planning, it’s never too early to start thinking about how to improve the next cycle. Planning is the time to find patterns. You can plan smarter if you’ve built a strong and connected set of key data throughout the year. Let’s look at market insights as an example. Competitive research can deliver key guidance, and requires time and consistency to create value. Organizing a systematic way to track win/loss data and competitive observations (feature comparison, customer satisfaction, marketing focus, etc.) can be time consuming to create, but becomes more valuable with each passing quarter. Thinking about competitive tracking in the context of planning helps add urgency to the CI efforts and focus to planning. Understanding competitors helps us know where our products are truly unique in the market, and what capabilities have become table stakes. We can see how our competition speaks about themselves — and angrily shake our fist at that one competitor that seems to copy all of our ideas (even if we can’t prove it). Learn more about creating a connected set of market and product insights in “Delivering Growth”, our new GTM planning handbook. It is free to download, quick to read, and will help you get ahead of the next planning cycle. https://lnkd.in/gF_8dMj7 #gtm #planning #b2b #saas #startups #sales #revops

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Most GTM teams are DROWNING in inefficiencies right now. And it's killing their deals left and right. But what if AI allowed you to: 💥 Automate account research 💥 Streamline prospecting 💥 Align sales & marketing 💥 Improve the accuracy of lead scoring 💥 Understand your competitors And we're not talking about some generic chatbot. We're talking purpose-built AI that embeds deep sales expertise into every workflow. The result? Massive time savings, higher productivity, and a bigger pipeline. Check out this episode of Future Proofed to learn about the no-brainer GTM AI workflows teams are already using for faster growth! 🔗 Link to the episode: https://lnkd.in/gnYRxEJK Trust me, this is the future of selling. And if you're not on board, you'll continue to sink. #AI #sales #productivityhacks #revenuegrowth #gotomarket #gtmai

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CALENDARS ARE GOOD FOR MORE THAN JUST QUOTA COUNTDOWNS In fact… They might just hold the key to your entire revenue org. In our latest guide, we explore why your operating cadence — the rhythm that drives your entire revenue org — matters so much. We’re sharing an ideal monthly operating rhythm calendar. AND key touch points that drive your revenue teams forward. (With relevant, critical metrics included). Make the most of your operating cadence. Download the guide here: https://lnkd.in/g4BrrjVf

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Looking for a way to soar above the competition in client engagements? 🤔 Learn how to make storytelling your SaaS sales superpower. Our latest blog discusses how to use storytelling to capture attention, deepen client connections, get buy-ins from key audience members, and bring more value to every client interaction. ✨ Signature 2Win Storytelling Strengths ✨ -Define the "Big Idea" by combining the organizational objectives with compelling story themes -Build Professional empath and gain client trust -Frame problems and position product features are solutions Read more on our blog!  https://lnkd.in/gMP63aeE #storytellingtraining #businessstorytelling #publicworkshop #presales #sales #clientsuccess

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