“I had the pleasure to work with Megan on the White Claw brand; from inception to the number 1 beer in household penetration in the US. It goes without saying it was some journey, one that saw Megan consistently evolve and grow in her seniority and development. Megan is without doubt one of the most professional, consistent, organised, collaborative, open-minded and hard-working partner I have ever had the pleasure to work with. White Claw was her passion and you could see that shine through everything she did. As a partner she was fully collaborative with our team ensuring nothing was too big or small an ask. And always open to the best ways of working. Together we delivered two creative brand platforms, best in class creative campaigns, new product launches, and always within tight time frames. I can hand on heart say any team would be so lucky to have her.”
About
Activity
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Thrilled to share some exciting news – I've joined the Mark Anthony Group as a Digital Marketing Operations Coordinator, focusing on their White Claw…
Thrilled to share some exciting news – I've joined the Mark Anthony Group as a Digital Marketing Operations Coordinator, focusing on their White Claw…
Liked by Megan Walker
Experience & Education
Courses
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Advertising Theory
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Business Communication and Protocol
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Business and Professional Communication
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Consumer Behavior
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International Marketing
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Marketing Management
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Marketing Research
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Social Media Marketing
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Projects
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Marketing Strategy for EatStreet
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EatStreet is a free online food ordering service in Iowa City that aims to make the food delivery process as easy for local residents. EatStreet allows residents to order from their favorite local restaurants from one website.
EatStreet was established only recently and is still in the introduction stage of the product life cycle. Because of this, our target market is not fully aware of our product. As a group our goal was to develop a way to increase the awareness of EatStreet's…EatStreet is a free online food ordering service in Iowa City that aims to make the food delivery process as easy for local residents. EatStreet allows residents to order from their favorite local restaurants from one website.
EatStreet was established only recently and is still in the introduction stage of the product life cycle. Because of this, our target market is not fully aware of our product. As a group our goal was to develop a way to increase the awareness of EatStreet's products and services within our target market; which is mainly The University of Iowa student population.
Several points of recommendation included:
Conducting market research
Creating a compatible app (for smartphones) for the company's service
Increasing EatStreet's participation in social media
Partnering with local businesses and non-profits.
(Report available upon request)
Other creators
Organizations
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Public Relations Student Society of America
Member
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Alpha Kappa Psi Business Fraternity
VP of Service (Pledge)
-Attended professional development trips to gain exposure to different companies and how they operate Arranged a service opportunity to prepare a meal for 30 cancer patients living at Hope Lodge in Iowa City, IA
Recommendations received
8 people have recommended Megan
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