Megan Walker

Greater Chicago Area Contact Info
3K followers 500+ connections

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About

Highly motivated Marketing professional who thrives in a fast-paced environment and…

Activity

Experience & Education

  • Mark Anthony Group

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Courses

  • Advertising Theory

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  • Business Communication and Protocol

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  • Business and Professional Communication

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  • Consumer Behavior

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  • International Marketing

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  • Marketing Management

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  • Marketing Research

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  • Social Media Marketing

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Projects

  • Marketing Strategy for EatStreet

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    EatStreet is a free online food ordering service in Iowa City that aims to make the food delivery process as easy for local residents. EatStreet allows residents to order from their favorite local restaurants from one website.

    EatStreet was established only recently and is still in the introduction stage of the product life cycle. Because of this, our target market is not fully aware of our product. As a group our goal was to develop a way to increase the awareness of EatStreet's…

    EatStreet is a free online food ordering service in Iowa City that aims to make the food delivery process as easy for local residents. EatStreet allows residents to order from their favorite local restaurants from one website.

    EatStreet was established only recently and is still in the introduction stage of the product life cycle. Because of this, our target market is not fully aware of our product. As a group our goal was to develop a way to increase the awareness of EatStreet's products and services within our target market; which is mainly The University of Iowa student population.

    Several points of recommendation included:
    Conducting market research
    Creating a compatible app (for smartphones) for the company's service
    Increasing EatStreet's participation in social media
    Partnering with local businesses and non-profits.

    (Report available upon request)



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Organizations

  • Public Relations Student Society of America

    Member

    - Present
  • Alpha Kappa Psi Business Fraternity

    VP of Service (Pledge)

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    Attended professional development trips to gain exposure to different companies and how they operate Arranged a service opportunity to prepare a meal for 30 cancer patients living at Hope Lodge in Iowa City, IA

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