“Michael is a rare commodity in the marketing and sales field: an honest, effective account manager that is more focused on a client's short AND long-term success than bolstering the account. By being focused on details and relationships, Michael not only helped our business explore new advertising and marketing opportunities but also openly discussed with us the challenges, effectiveness and improvements needed to make the most out of our buy. Where far too many people in Michael's field simply worry about the total buy-in and how to expand the account, Riley remains invested in optimized success of the effort. This, in turn, made his business a long-term interest of ours rather than a campaign to campaign focus. If you are considering Michael as a vendor, you can not do better; if you are considering Michael as a senior leader in your organization, you can rest assured he implements customer service and helpful coordination within his role out of respect more than obligation.”
Activity
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Get ready to shape the future of media! Join us next week at the BOMESI Accelerator Upfront on Thursday, July 18th in New York City and connect with…
Get ready to shape the future of media! Join us next week at the BOMESI Accelerator Upfront on Thursday, July 18th in New York City and connect with…
Liked by Michael Riley
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Proud little brother moment. Grew up always wanting to be like this dude, hardest working person I know, a great Father and somehow has ran every day…
Proud little brother moment. Grew up always wanting to be like this dude, hardest working person I know, a great Father and somehow has ran every day…
Shared by Michael Riley
Experience & Education
Licenses & Certifications
Publications
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Why Auto Marketers Need a Better Handle on Their Mid-Funnels
MarTech Advisor
How do you convince a consumer to purchase your logo and brand when the features are a wash? Nativo's Michael Riley discusses how activating on the mid-funnel of advertising enables automakers to tell stories and educate consumers.
Projects
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Hello:Detroit 2015 - Chair
hello:Detroit assembled a team of Detroit based advertising talent into a "Flash Agency", who developed a marketing and business strategy for a local Detroit business. After one weekend of work the team delivered to the client ( Flash Delivery ) a Marketing strategy which included creative executions, advertising campaign plans and multiple guides for things such as B2B onboarding.
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hello:Detroit- Media Strategy/Planning
hello:Detroit assembled a team of Detroit based advertising talent into a "Flash Agency", who developed a marketing and business strategy for a local Detroit business. After one weekend of work the team delivered to the client ( Flash Delivery ) a Marketing strategy which included creative executions, advertising campaign plans and multiple guides for things such as B2B onboarding.
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HashTag Detroit
Social Movement to change perception of the city of Detroit. HashTag Detroit exists to document and distribute the rebirth of #Detroit.
Other creatorsSee project
Organizations
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Adcraft Club of Detroit
Club Member
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313 Digital
Club Member
- Present -
United Way Emerging Philanthropist
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