Noressa Kennedy Hinkler

It was incredibly refreshing to be reminded of the power of empathy, authenticity, and human connection at the #FiercePharmaPR West summit this week. These themes were threaded in every talk from M+A, to corporate reputation, to leadership comms, to culture. A few other gems: -- Brands are built from the inside out (courtesy of Myesha Lacy): Employees need to be a priority audience. Focus as much, if not more, on the art of retaining, as you do on attracting. --Build your lifelines: Whether you are an “n of 1” or a team of 60+, don’t underestimate the power of “lifelines” and build your network outside of your immediate company or team to tap for counsel + diverse viewpoints. --Be the pressure tester: It’s easy to drink the Kool-Aid, but use the trust you’ve established and your understanding of what stakeholders respond to to be the pressure tester (h/t to John Lacey) --Blur the lines: Communicators wear many hats, and at times it can be daunting. But this all-encompassing view across stakeholder audiences (from media to investors) – and your ability to simplify complex topics – is a business advantage that’s worth embracing (via Tyler Marciniak and Greg Mann) --A case for thought leadership: Your corporate brand is only as strong as the leadership in the company (Kimberly Kraemer said it best). What I’d add is AI search is coming – what will it ingest and what will it spit out? There has never been a more important time to build a digital footprint and presence. Consider the content you own and what you can influence (and perhaps that could move your executives to get on LI too!).

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New from me on the FCP Blog: Nonprofits thrive on visibility, trust, and community support. That's where nonprofit #PublicRelations comes in! Discover three powerful ways PR can boost your cause and make a real difference. Read: https://bit.ly/4b3uTve

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Paging Mark Cuban: this new campaign showcasing how much employers love their PBMs is just bizarre. It includes two extensively edited CEO testimonials that talk about how great spread pricing is, that call PBM “part of the family,” and which brag about heart surgeries and pregnancies (which are, um, not PBM-related costs). I’d love to see Mark, as an employer who has thought hard about prescription benefits, chat with the two CEOs featured, Joseph Summers and Eric Hare. I’d pay cash money to hear that conversation. https://lnkd.in/gwPqKkHx

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For all the #publicrelations folks in my network, Peter Shankman's latest HERO (Help Every Reporter Out) should be on your sign-up list. Check out all the details about the Muck Rack <> HERO partnership in Linda Zebian's latest piece ⬇️ #publicrelations #mediarelations #commsoutreach #journalists

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Chapter 2 of my new book, "WOKE: A Cultural Competence Guide for Communicators," includes A Basic Guide to Public Relations, which offers an overview of the practice of PR. Available now on Amazon! 2. A BASIC GUIDE TO PUBLIC RELATIONS In our modern world, effective communications are key. As organizations and individuals navigate the dynamic landscapes of our interconnected lives, public relations have become a critical element that helps shape perceptions, nurture relationships, and drive visibility, leading to success. Public Relations is the art and craft of managing internal and external communications between an organization, its stakeholders, and the media. A well-crafted and executed public relations plan can establish credibility, build trust, and maintain a positive reputation. https://lnkd.in/gCAHTsP8

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In every interview situation, there are some phrases that spokespeople use which make their listener cringe. Here are the key phrases to avoid when you're speaking to journalists #pr #mediatraining  

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📄 Listen, press releases have their place in an overall PR strategy, BUT: I’d argue that 80%+ of ‘em could be a quickie blog or a LinkedIn post. But if cranking out press releases is your primary “PR tool” you just can’t help yourself, right? 🤷‍♂️ When all you have is a hammer… *everything looks like a nail*. 🔨 It’s time to be more selective. Reporters damn sure are. This is the way ✊ #publicrelations #pragency

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Happy Friday to everyone *except* PR pros who just LOVE to brag about their “deep relationships” in the media. 🙄 Why? Because you perpetuate a false premise. A myth. A gross misconception. A canard 🦆 Because you force our *whole industry* to tap dance around the silly, never-ending “which reporters do we know” question. FACT: any decent public relations pro knows a ton of reporters. FACTIER FACT: that doesn’t mean Jack sh*t. It’s the STORY, stupid! This is the way ✊ #publicrelations #mediarelations #communications

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Individuals want more than to be talked at; they want an authentic connection and two-way conversation with brands, businesses, and organizations that they support. The days of broadcasting one message to a general audience are coming to an end. Individual and authentic messaging segmented by audience is what will set brands apart from their competitors.

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One of the great challenges I have faced in my #publicrelations career is to hear, "we don't sell to the public so we don't need community relations." Tell that to your #brand if you have a crisis. This article has some great tips on building effective community relations. https://lnkd.in/d7iizvip

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This week on PR Patter, I spoke with Helen Jonsen about the importance difference between a brand ambassador and a mission ambassador, someone who communicates your company mission at every touchpoint. Following are topics we discussed: 🟪How to empower stakeholders to become confident mission ambassadors 🟪How to educate all stakeholders to speak with one voice  🟪How by using storytelling, mission ambassadors learn to express their commitment to the cause In case you missed it, watch the replay below👇🏼 Does your organization have mission ambassadors?

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Thrilled to have hosted a webinar on the Ethnicity Pay Gap with three exceptional experts on the subject. Our discussion delved into systemic biases, actionable solutions, and the imperative for change. Let's turn insights into action for a more equitable future. #EthnicityPayGap #DiversityandInclusion

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For anyone interviewing agencies or PR people right now, ask them to tell you about favorite ideas they’ve proposed but were ultimately rejected by clients. You can learn a lot about how creative, proactive and gutsy an agency partner or person is from their best ideas that never got to see the light of day.

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Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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Understanding the difference between storytelling and telling your story in #PR might seem nuanced, but we're breaking it down on the blog today. 🙌🏼 Plus, we've got a pitch example included where we explain all of the elements that showcase successful storytelling. We're all about helping you feel inspired! 🔥 You can get our list of tips, tricks, and a reference example when you check out our latest on #TheTypeBar! https://bit.ly/3VaEFFJ

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PR Math! 3 + weeks = magical PR deadline Many PR deadlines seem to start, or end, around 3 weeks. Check out Chapters 5 - 7 in “A Modern Guide to Public Relations” for more. #PRmath #MondayMath #AModernGuideToPR #ModernGuide

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Create the experiences your customers want. With the ease, freedom and control you want.   More consumers are ignoring interruptive traditional marketing. Airship’s new platform enhancements give marketers unparalleled flexibility to personalize content and gather zero-party data directly within customers’ app experiences — without disrupting them or busy dev teams. ⭐ Embedded Content ⭐ Feature Flags ⭐ Cross-Platform Wallet Notifications Join us for a webinar on June 20th to gain inspiration and learn how to use these new capabilities. #CustomerExperience #CX #MobileApp #Martech #MobileWallet

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Don’t be a one-trick pony! I recently listened to a PR professional being interviewed on a podcast. When asked to explain what she does in public relations, the person talked about media relations only... In the PR professional's defense, you would need longer than a podcast episode to share all the aspects of PR. But PR is much more than just getting press. In fact, if that’s the only thing you’re focused on, then you’re doing your clients or brands a big disservice. You should also be focused on: - Influencer Marketing - Partnerships - Community Engagement - Event-Driven Marketing - Content Creation - Thought Leadership - Reputation Management - Crisis Management This is just to name a few. Having a comprehensive approach encompassing all these facets of PR will undoubtedly lead to more impactful results. PS: What other aspects of PR do you think are crucial but often overlooked? #PublicRelations #PRStrategy #MediaRelations #InfluencerMarketing #CommunityEngagement #CrisisManagement

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Exactly Right..

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