Sandhya Iyer

Economic Development Director at Town of Lexington

Greater Boston Contact Info
1K followers 500+ connections

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Northeastern University

About

Versatile and accomplished business development professional with an ability to successfully identify, pursue, and build solid business relationships with targeted domestic and international companies. Highly persuasive communicator with a talent for building relationships with C-level client decision makers in order to maintain forward momentum throughout complex business-development and public relation cycles. Excellent prospector, adept at soliciting information, building organizational awareness, and generating qualified leads through networking, valuable industry resources, and RFP/I. Firmly committed to the successful completion of goals. Skilled in Lead Generation, Broadcasting, Advertising, Event Management, and Content Strategy.

Activity

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Experience

  • Town of Lexington Graphic

    Economic Development Director

    Town of Lexington

    - Present 4 years 3 months

    Massachusetts

  • Massachusetts Life Sciences Center

    Massachusetts Life Sciences Center

    4 years 5 months

    • Massachusetts Life Sciences Center Graphic

      Associate Director of Business Development

      Massachusetts Life Sciences Center

      - 2 years 9 months

      Waltham, Massachusetts

    • Massachusetts Life Sciences Center Graphic

      Senior Business Development Associate

      Massachusetts Life Sciences Center

      - 1 year 3 months

      Waltham, Massachusetts

      As the Center’s Sr. Business Development Associate, I interact with life sciences companies and assist them during the transition. Whether an organization is expanding their operations in Massachusetts or opening their first office in MA, they can connect with the BD team for information about the ecosystem as well as learn more about the programs offered by the Center.

      • Lead generation, recruitment, lead management and maintain and update the organizational
      knowledge…

      As the Center’s Sr. Business Development Associate, I interact with life sciences companies and assist them during the transition. Whether an organization is expanding their operations in Massachusetts or opening their first office in MA, they can connect with the BD team for information about the ecosystem as well as learn more about the programs offered by the Center.

      • Lead generation, recruitment, lead management and maintain and update the organizational
      knowledge assets regarding these leads.
      • Assist in developing business development strategy for projects that focus on creating significant
      job growth in MA.
      • Develop Business Development Promotional material that can be used at International tradeshow
      as well as during business development meetings.
      • Develop and maintain relations with International organizations.
      • Assist in organizing and creating content for BIO 2017 conference in San Diego.
      • Revamp and develop a new business development/recruitment program for early-stage life
      sciences companies.
      • Collaborate with all departments at the Center for business development activities.
      • Research latest industry reports and publications.



    • Massachusetts Life Sciences Center Graphic

      Communications and Business Development Co-Op

      Massachusetts Life Sciences Center

      - 6 months

      Waltham, Massachusetts

      - Plan and execute promotional strategy for new to Massachusetts companies.
      * Write media advisories and press releases.
      * Manage and promote events by using social media channels
      * Circulate press releases and other relevant Life Sciences news via daily press clips.
      - Plan, organize, edit and write parts of the content of each week's newsletter.
      - Plan and execute promotional strategy for the Center’s program launch and celebration
      - Organize…

      - Plan and execute promotional strategy for new to Massachusetts companies.
      * Write media advisories and press releases.
      * Manage and promote events by using social media channels
      * Circulate press releases and other relevant Life Sciences news via daily press clips.
      - Plan, organize, edit and write parts of the content of each week's newsletter.
      - Plan and execute promotional strategy for the Center’s program launch and celebration
      - Organize meetings, schedule conference calls and assist in Business development activities at the Center.
      - Research and update information regarding Life Sciences Incubators and Innovation Centers in MA
      - Plan, develop strategy and attend Tradeshows & Conferences
      - Update and maintain Customer Relation Management & Life Science Nation platforms

  • Marketing and Social Media Publicist (Volunteer)

    Relay for Life of Ayer

    - 2 years

    Ayer, MA

  • Radio Mirchi Graphic

    Producer

    Radio Mirchi

    - 1 year 1 month

    Ahmedabad Area, India

  • Percept Picture Company Graphic

    Intern

    Percept Picture Company

    - 3 months

    Mumbai Area, India

  • HR Consultant

    British Academy

    - 1 year 6 months

    Ahmedabad Area, India

Education

  • Northeastern University

    Master’s Degree Corporate and organizational communication

    -

    Leading & Managing Technical Projects

  • Indira School of Communication

    Master's Degree Mass Communication/Media Studies

    -

  • L D Arts

    Bachelor's Degree English Literature (British and Commonwealth)

    -

  • New York Film Academy Graphic

    New York Film Academy

    Screenplay, story and structure

    -

    Activities and Societies: Screenplay structure, story, and use of subtext and exposition in dialogue. Plot a feature film idea and create a treatment.

  • Harvard Extension School Graphic

    Harvard Extension School

    Grad Certification Sustainable Cities and Communities

    - Present

  • Harvard Extension School Graphic

    Harvard Extension School

    -

Licenses & Certifications

  • Content Marketing Graphic

    Content Marketing

    HubSpot Academy

    Issued Expires
    Credential ID 5752691

Languages

  • Hindi

    -

  • Tamil

    -

  • Gujarati

    -

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